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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-03-30 92116

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.

  • Overcoats -- The TOP List of Womenswear
    Data Reports

    2020-04-14 131360

    Overcoats -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's overcoats from March to April, the simple & sophisticated style and fashion leisure style are main styles in the month. For silhouettes, simple waisted design and straight silhouettes are main silhouettes, and the overlength silhouette grows. As a new popular element, shawl lapels occupy a certain place in the market. Deconstruction, splicing and embroidery still draw much attention.

  • Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets

    2019-05-18 177464

    Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets

    In May, dominant is the simple&sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.

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