Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Boudoir Embroidery -- The Embroidery Craft Trend for Women's Underwear
Embroidery, as a common decoration, has high aesthetic value and ornamental value. The concave and convex feeling of embroidery brings a special texture effect, making the clothing more 3D. In addition to bringing a more intuitive touch to the fabric like the embossment, it can also enhance the added value of clothing. In A/W 20/21, embroidery returns back to underwear with colors which make a strong visual impact. Many brands adopt embroidery to display the more exquisite crafts and reflect the influence of the classic female image. The classic floral embroidery returns. Light, thin and comfortable silhouette renews the look and adds a lightweight sense to floral embroidery. Bright colors are applied to create youthful and energetic looks.
Virtuality and Reality- The Theme Design & Development of Women's Underwear
As consumers become more willing to share their lives online, the boundary between the online and the offline becomes vaguer and vaguer, and digitization will have a stronger impact in the real world. In S/S 2021, this change will drive needs of artificial colors, exaggerated forms, printing and pattern. And we will see old ideas and new classic specifically recreated for the digital age. Designs of products will broaden horizon and use elements from different ages and industries as reference. Combined with the influence of digitization and artificial intelligence on life, this theme analyzes underwear products' changes of color, silhouette, fabric, craft and pattern.
Virtuality and Reality- The Theme Color Trend for Women's Underwear
In 2021, digital technology is closer and closer to our daily life. New digital technology is driving innovation of sustainability. And traditional classics and nostalgia will be combined with modern digital technology. The integration of digital technology and sustainability will lead to digital transformation, which will have an impact on consumers' demand. The digital world and physical design are getting closer. The boundary between virtuality and reality is getting vaguer. In the real world where anxiety is ubiquitous, digital space becomes a way to escape from reality and to express selves. This theme combines digital artificial colors and environment colors to extract key colors in the application and collocation for underwear.
Soft Panelling -- Craft Trend for Lingerie
With the emerging of the young consumers and the shift toward premium products, lingerie is functional and cosy. Different fabrics, colors and patterns are mixed to add a dressy and delicate edge.
Warm Neutrals -- Theme Colors for Lingerie
Technology development inspires our imagination to distant time and space. With more time spent online, people grab every opportunity to go into nature. Minimalism and neutrals start to gain traction. Soft textured synthetic pastels create a relaxed effect mixing internet and reality. Nature lovers, architects and philosophers provide inspiration. Technical pastels and warm browns are key for light daily lingerie and loungewear.
Urban Charm -- 2020 S/S Design&Development of Women's Underwear
Limoges, evergreen and black play important roles in this season. Dark natural tones are original. The metallic lustre of fabrics increase brightness, which is suitable for luxury underwear and fashionable outer underwear.
2019 S/S Women's Underwear -- Retro Chic
The theme of retro chic put emphasis on consumers who pursue individuality. The velvet fabric and metallic colors are keys, creating utterly feminine and retro items.