Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
2019 S/S Design Development for Young Women -- Generation Y
Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity, which means novelty recreations and rebellious mix-and-match are important to Generation Y.
2019 S/S Menswear Fabric Trend -- Denim
The theme celebrates individuality and self-expression. Creativity and rebellious philosophy has turned garments into something of an extreme craving rather than a basic need. The lively graffiti, inkjet and destructive design update the traditional denim fabric , catering to the consumers who want to express themselves by individual clothing.