Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Glowing Color -- The Color Trend for Kids' Knitwear
Classic knitwear uses practical neutral colors and unique joyous colors to present strong commercial attraction in A/W 22/23, which is also outstanding among kids' knitwear. Vigorous Burnt Coral takes the place of traditional festive red. Fresh and bright Delphinium Blue perfectly balances the impact of S/S colors. Warm and gentle Pale Banana is more suitable for transition clothes. More organic Dark Ivy and Amber Brown inject more positive emotion into the winter days.
Filter Reality -- The Theme Trend for S/S 2022 Kidswear
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also reach to the empathy and resonance. Nowadays, the filter reality has been extended to become the borders of various fields and distinct things. Influenced by the rising digital design and hedonism concept, high-saturation lightning colors take the Filter Reality to a surreal dimension.
Swanky Youth -- The Theme Trend for S/S 2022 Kidswear
The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity.
Island -- The Theme Trend of S/S 2022 Kidswear
When the warm wind of S/S blows all over the coast, the children begin their happiest holiday life of the year. Those free loose clothes is deeply loved by kids during the island living. The skin-friendly cotton-linen textiles perfectly fit the natural life of sea, sunlight and beach.
Strange Twinning -- The Theme Trend for S/S 2022 Kidswear
Naive and naughty kids create a contrastive but funny visual feeling in the retro space through their sweet and arch images. Graceful scenes and lively colors make the series fantastic, and the historical arrangement and props inject a delicate retro sense into the scene.
Swanky Youth -- The Theme Trend for S/S 2022
The swanky youth of new era are growing up in this global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.
S/S 2022 Theme Trend Keyword
In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.
Sunlit City -- The Theme Trend for S/S 2022
Under the theme background of establishing positive Mental Model, Sunlit City describes the optimistic mental condition of urban people. Power of Insensitivity helps people recover from failures and wounds. The Self Awakening sends out Soft Power, which make people adapt occasions and characters quickly. The Doubly Circular Economy keeps us in the Optimistic New Normal and a positive system. This theme uses relaxing New Scandi to underline the importance of Refined Upgrade. And Power Suit is more and more popular among commuting clothes. Cross-border items present people's dressing demand of occasion switching.
Strange Twinning -- S/S 2022 Theme Trend
Strange Twinning interprets strangers with different cultures and living environments understand and resonate each other. Globalization connects people with mixed identities, different backgrounds, status and cultures, and they establish a sense of identity through preferences, experiences, appearances. And we call it a hybrid age. The cultural shock brings a crisis of hybrid identity to the younger generation. They are busy with virtual social networks with an identity of private-sphere uploader, express a "natural vagrancy" attitude, pay for their hobbies and ideas, and become the major consumer group of coterie economy. Big data allows them to meet their doppelgangers, connects them who have different subcultures and aesthetics, and forms various interpersonal cultures. They are imaginative and creative. They privately customize their own styles such as "fair-skinned, young and slim" or "sweet, beautiful and quirky", break boundaries between interpersonal cultures through content socialization and inversely influences the mainstream.
Filter Reality -- S/S 2022 Theme Trend
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.
Island -- S/S 2022 Theme Trend
Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.
Boundless -- S/S 2022 Theme Forecast
S/S 2022 Theme Forecast
Folded Time -- A/W 21/22 Theme Trend for Kidswear
We are tired of the busy and crowded city, try to find freedom and enjoy the visual beauty. But we are restricted by the reality. People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded to blend prosperous classics with modernity. Therefore, those time-tested and valuable objects can be inherited.
After Us -- A/W 21/22 Theme Trend for Kidswear
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. Horror aesthetics which helps to vent inner anxiety and fear rises. As the movie based on a children's book, Scary Stories to Tell in the Dark, and the TV show, Are You Afraid of the Dark, are gradually on, horror themes have become a way for children and adolescents to seek out visual and spiritual adventures in mundane lives. They inspire imagination and help with self-understanding during growth. Besides, horror themes are also a secret language for peers to connect with each other.
Long Confession -- The Thematic Color Trend for Women's Knitwear
Design emphasizing the beauty of life will focus more on existentialism. Colors pursue the low-key beauty of essence. Color change of home decorations is noticed. Vanilla Custard and Scallop Shell are closer to the natural materials used in home decorations. Transition of similar colors keeps a soft and clean feel visually. Art, the home space and fashionable art integrate with each other. Contrasting yet calm Bombay Brown and Mood Indigo are extracted for a soothing and healing vibe, and Coconut Milk balances the telecommuting life. See more in Migration -- A/W 21/22 Theme Forecast.
Practical Everyday Denim -- The Design Capsule for Women's Denim
Telecommuting will be normal and our lifestyle will continue changing, which leads to the change of dressing. Tranquil, simple and comfy designs will be the mainstream. Light blue, denim blue and neutrals emphasize the comfortable feel. Truck jackets and core jeans become key items. Responsibly designed fabrics and washes cater to sustainability. Innovative materials, durable and sustainable designs make products more valuable, which is a future need worth attention. Soft denim creates elegant silhouettes fit for both home and street, displaying the everyday dressing aesthetics.
Lost Horizon -- -- Thematic Color Trend for Men's Knitwear
We roam in the natural wilderness and feel the free spirit of rebellious vagrancy. Natural landscape once again touches the visual senses and stimulates the multi-dimensional color evolution. Buckskin and Olive Branch are practical and vagrant, classic for outdoor style. Citrus and Whisper White balance these colors and display the diversified fashion attitudes. Deep Forest and Silver Blue reveal a charming poetic emotion. From life to nature, classic and attractive natural tones perfectly interpret the new outdoor fashion.
Lost Horizon -- A/W 21/22 Theme Trend for Kidswear
Climate change, economic turbulence and ecological damage drive the rise of survivor theme. Healing nature and a tranquil life inspire designs and relieve anxiety. Outdoor functional clothing will penetrate into the leisure market. Centuried handicrafts and adventure spirit make contrasts, create a natural vibe and allow people to be close to nature.
Long Confession -- A/W 21/22 Theme Trend for Kidswear
The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
After Us -- A/W 21/22 Theme Trend
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.
Lost Horizon -- A/W 21/22 Theme Trend
With the increase of turbulence and unrest in real life, the concept of "wandering in the wild" shows its strong appeal along with the rise of escapism and outdoor trend. Busy urbanites long for a poetic journey, encounter the wide wonderland, and stretch their free and unruly soul. Vagrancy is a dialogue between the spirit of self and the outside world, and allows us to feel the free new self in the essence. We listen to the call of the wild, combine casual cosy tone with light folk elements, and interprets the brand-new outdoor attitude of outdoor fashion. In A/W 21/22, we respect the laws of life and nature, experience the vastness and wildness of nature, and step on the wandering to the end of the horizon.
Folded Time -- A/W 21/22 Theme Trend
People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded. There are many prosperous times in history, and the classic things will be reproduced in the new era with the time lapse. We often seek new meanings of classical wisdom in a turbulent world, hoping to meet its era. Biological age is just a number on the timeline, while mental age is the ultimate appeal of women in the new age. Downplaying numbers and focusing on a youthful mind may be the most meaningful way how we live in the vast time.
Long Confession -- A/W 21/22 Theme Trend
Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.