The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.

According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.

With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Featuring smooth contour lines and flexible and tense materials, it showcases the charm of Eastern style. Under the trend of Chinese old money style, luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. Jacquard technology, with its delicate effect, brings traditional Chinese patterns and elements to life, making the overall design more charming; The use of Chinese style buckles, slanted plackets, and double-sided woolen fabrics adds innovative design and a luxurious texture to clothing.

The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth

Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.

Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.

The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.

The EP YAYING 2023 Autumn/Winter Collection is centered around clothing, touching distant Eastern imagery and drawing inspiration from the dazzling moments in the cultural river. It awakens contemporary awareness of the beauty of the East, deeply rooted in genes, and gives new vitality to traditional culture. In addition, on the occasion of the 35th anniversary of the brand's establishment, Yaying plans a nomadic journey of sustainable fabrics, launching the yak velvet series, and jointly creating "the beauty of nature" and "the beauty of China".

On August 30th, the three-day CHIC2023 (Autumn/Winter) came to a perfect end. With the theme of "Infinite Opportunities, More than Just Orders", it gathered a large number of professional domestic audience resources and high-quality buyers from 19 countries and regions around the world, including online buyers, professional buyers, brands, wholesalers, retailers, and cross-border e-commerce. It has sparked more possibilities for business! This CHIC event was divided into 9 exhibition areas, covering 2.1 Halls for ultimate single products, extraordinary denim, fashion customization, high-quality products, resource platforms, and digital collaboration, 3 Halls for emerging design forces, accessories and bags, and the newly established North Hall with 3 major exhibition halls for CHIC SELECTED. Commerce was the main theme of CHIC2023 (Autumn), and CHIC MATCHING held nearly 20 targeted professional business negotiation meetings. CHIC SHOW, CHIC TALK, and a series of fashion shows, business forums, award ceremonies, and other activities fully demonstrate the industry value, business value, and cultural value of CHIC in the Chinese clothing industry.

New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.

Peng Tai, the eponymous designer of the brand, hails from Taiwan and holds a master's degree in menswear from the London College of Fashion. He is a rising star in the domestic fashion scene with his eponymous brand. With clever cutting techniques and unique manufacturing processes, PengTai stands out among a sea of designer brands. One of the brand's distinct features is using natural dyes made from humble tree leaves and flowers to create timeless imprints. The brand's 2023 Spring/Summer collection is themed around Taichi, infusing the ineffable beauty and force of Taichi's yin and yang into the designs and fabrics. Paying attention to the micro-experiences of daily life, the collection translates abstract and mysterious philosophical concepts into practical and digitalized shapes and images, bringing together a modern sensibility with dreamy and ethereal elements.