In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon

According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.

According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.

According to the analysis of the top 100 men's shirt downloads for POP users, three major trends have emerged in the field of men's shirt design in the past month: firstly, in terms of color application, fresh tones represented by mint manbo green have become a new favorite in the fashion industry; Secondly, the topic of new Chinese style shirts has significantly increased in popularity; Furthermore, the use of outdoor functional elements is increasing. At the level of design elements, pocket design, linear decorative details, and full text patterns are highly anticipated in the current men's shirt market.

This article analyzes the dressing characteristics of women in the minimalist Eastern age group, focusing on the new Chinese style designer brand. Traditional and modern Eastern elements blend together, with a greater emphasis on returning to the original intention of practical aesthetics. This article will elaborate on ZHUCHONGYUN, Yoeyyou, and HECO, three brands with distinctive charm. Please refer to the following text for details.

The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.

According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.

With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

Uma Wang is a brand of the same name founded by designer Wang Ju in 2003, showcasing its genes as a free and unrestrained nomadic aristocratic style. Uma Wang is adept at using natural materials to tell her brand story, forging avant-garde and simple texture textures, either mixed and soft, or disrupted and reassembled, to maximize the exploration of the natural beauty of materials. In the 2024 early spring collection design, Uma Wang adheres to a consistent poetic and casual style, pursuing natural beauty without any embellishments, which is the symbol of Uma Wang. Under the trend of popular Chinese style, the brand cleverly refreshes the modern minimalist Chinese style aesthetic that is different from the mainstream aesthetic of the new Chinese style, flexible and firm. This report will focus on analyzing the highlights of the new product. Uma Wang has a total of 10 stores worldwide, among which the first Milan store opened in 2023 is located at 1 Palermo Street in Milan, which is also the first store outside of China.

According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

From March 6th to 8th, 2024, the 2024CHIC Spring Exhibition welcomed 1250 exhibitors, 1398 brands, international exhibition groups from 19 countries and regions, buyers, and 43 industry clusters from all over the country. Adhering to the core concept of "preserving the past and creating the new", it once again built a prosperous picture of the clothing industry.

Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

The design of the COTHURNUS 23/24 autumn/winter down jacket is highly recognizable, cleverly combining the dark style with the new Chinese style, showcasing the cool and handsome side of women's down jackets. The key items are mainly fluffy and ultra long down jackets, which are full of personality while ensuring the temperature of winter wear; Details such as protective hood and switchable lapel collar bring powerful practical functions to down jacket items, while details such as buckle design, fur stitching, trumpet sleeves, lantern sleeves, etc. bring a unique appearance to down jacket items.

According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Featuring smooth contour lines and flexible and tense materials, it showcases the charm of Eastern style. Under the trend of Chinese old money style, luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. Jacquard technology, with its delicate effect, brings traditional Chinese patterns and elements to life, making the overall design more charming; The use of Chinese style buckles, slanted plackets, and double-sided woolen fabrics adds innovative design and a luxurious texture to clothing.

The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth