Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2024-04-09 6022
Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.
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2024-01-29 6868
Item Analysis -- A/W 24/25 Comprehensive Runway Analysis of Men's Knitwear
The 24/25 autumn/winter men's sweater runway emphasizes simplicity and delicacy in its individual items, including pullovers, sets, cardigans, outerwear bottoms, sportswear pullovers, and vests. Among them, needle techniques are widely used in organization, and bead and diamond decorations express the ultimate sense of heavy craftsmanship. Sports style sweaters involve a wide range of topics and can be a focus of attention.
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2023-08-25 17251
The Analysis of SOUTHCAPE The Golfwear Designer Brand
Southcape, a South Korean designer brand, draws inspiration from its namesake golf resort to blend the elegance of golf with fashion elements, focusing on sleek and simple designs. Their product line includes tops, jackets, bottoms, hats, socks, and bags. Southcape prioritizes both fashion and functionality, aiming for designs that are clean and stylish while also considering the comfort of the wearer. Their design style emphasizes attention to detail. One of Southcape's distinguishing features is its use of print designs, often incorporating botanical and floral elements, which adds visual appeal to their products. The botanical and floral elements create a natural and fresh atmosphere, infusing the products with vitality and vibrancy.
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2023-05-24 9255
The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-08-09 50202
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2021-10-15 94766
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
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2021-09-18 89341
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
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2021-08-17 72587
Mixture Pop -- Frankygrow The Japanese Kidswear Designer Brand
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
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2021-08-11 69533
Dancing Bear -- The Chinese Kidswear Designer Brand TYAKASHA
The Shanghai designer brand TYAKASHA KIDS combines its unique illustration and design styles to focus on the exploration of comfortable fabric and the promotion of craft. This brand tries to provide imaginative and fairytale collections for these childish families who pursue the life quality.
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2021-08-10 79406
Cool Kids in Autumn -- EOEO'S The Chinese Kidswear Designer Brand
The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.
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2021-07-28 72060
Extreme Fun -- MOUJONJON The Japanese Kidswear Designer Brand
The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.
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2021-07-22 64815
Midsummer Sweetheart -- Airfish Korean Kidswear Designer Brand
Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.
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2021-07-15 77304
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
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2021-07-06 87634
Dazzling Spring & Summer -- Choco.el The Korean Kidswear Designer Brand
Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.
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2021-06-18 74405
Let's Go on Holiday -- Ivory Studio The Korean Kidswear Designer Brand
The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.
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2021-06-08 78729
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
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2021-02-07 91161
Knitted Fabric -- The Comprehensive Analysis of Menswear Catwalks
With the arriving post-epidemic era, people are more advocating and longing for a comfortable and relaxed way of life. Throughout the A/W 21/22 menswear catwalks, knitted fabric plays an important role among all the fabrics. Basic and practical cotton Lycra, cotton pile loop and napping sweatshirt fabric are still popular. The artistic stripe and check fabric with new colors has more delicate texture. The tie-dyed pile loop is also reinterpreted in this season, and its color is more gentle and comfortable. Plush knitted fabric on loose silhouette creates the unique thermal feeling in this season.
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2020-11-25 69297
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
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2020-09-02 69144
NET-A-PORTER Online Retailing Platform
Net-a-porter is a world-renowned e-commerce platform for women's fashion from the UK, founded by Natalie Massenet in 2000.
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2020-04-30 127535
Yoga Community -- Lululemon The Womenswear Benchmark Brand
Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.