ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

LOW CLASSIC is a brand founded by three designers in South Korea in 2009. Minimalism serves as the foundation of the brand, while practicality is its core. The brand's product designs combine avant-garde and practical elements and emphasize exquisite tailoring. They incorporate a blend of French elegance and American simplicity, creating a sporty and casual style. The latest 23/24 autumn/winter collection offers versatile pieces that allow urban professionals to freely mix and match according to their diverse lifestyles, creating a modern and minimalist new look. In this collection, the designers draw inspiration from the brand's classic elements and focus on avant-garde, sexy, modern, and sleek visual expressions. Sharp-cut suits and coats exude modern fashion charm, while shirts, trousers, and other items emphasize a fashionable concept for daily life. This report will analyze the highlights of the new collection.

This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.

The main focus of this report is to analyze the fashion patterns of the 2024 spring/summer men's fashion show. The overall trend of the patterns shows a slight increase, with geometric patterns and botanical floral patterns experiencing more noticeable growth. These patterns continue to be applied in a geometric and textured style. Floral elements are also worth noting in this season's fashion show, as they demonstrate a clear trend in popular styles such as streetwear, business attire, and vacation fashion. The proportion of letter elements and texture reconstruction shows no significant changes, but there are still innovative techniques and applications in their creative methods, which will be further illustrated in the following sections. Overall, floral and geometric patterns remain the most popular elements in this style.

Dries Van Noten's Spring/Summer 2024 menswear collection redefines masculine elegance with meticulous Belgian craftsmanship and understated, deep color elements. The collection emphasizes the fusion of gentleness and strength. On the industrial-inspired runway, perfectly tailored suits featuring exaggerated broad shoulders and flowing silhouettes hug the body. High-waisted flared trousers accentuate the waistline, while lightweight and deconstructed knitted sweaters add a carefree and casual touch. Metallic sequined shirts and shorts inject vibrancy into the entire collection, while softly textured trench coats float gracefully in the air like ballet dancers. The clever integration of classic tailoring and modern aesthetics perfectly embodies the fashion industry's evolving attitude towards masculine elegance.

In the 2023 spring/summer men's fashion runway show, three-dimensional decorative fabrics trend towards everyday wear, mainly featuring bead embroidery, appliqué, three-dimensional flowers, sequin embroidery, and rhinestones. Among them, DIOR MEN's embossed eyelet decoration technique is relatively novel and has practicality and easy maintenance. Valentino's improved appliqué technique creates suits with fashionable attributes for multiple occasions. LOEWE's hot drilling technique in the same color as the bottom and Etro's fabric with all-over hot drilling patterns lead the innovation direction of decorative fabric development.

The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.

Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.

Etro's 2024 Spring/Summer men's collection draws inspiration from ancient prophecies and imagery. The designer happened upon a 17th-century masterpiece, "Iconologia" by Cesare Ripa, during a visit to an old bookstore in Messina, which depicted allegorical images of vice, virtue, and qualities. This book became the wellspring of inspiration for his 2024 Spring/Summer collection. The elements from the book come alive through relaxed tailored suits, fuzzy vests, football shirts paired with button-up shirts, and thick blanket-like outerwear. On the black runway, these elements boldly shine, greeted by the intense yellow hues of a sunset. When the light falls on the garments, one can better appreciate the intricate details adorned with embellishments, prints, or jacquard fabrics inspired by allegorical totems.

New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.

DIOR MEN announced the release of its 2024 Spring/Summer men's fashion show on June 23, Beijing time. The show will be held in Paris, France. To celebrate his fifth anniversary with Dior, Kim Jones, the artistic director of men's fashion, combines the inspiration from the archives with innovative personal style, embracing the new wave culture with a fresh image. The 2024 Spring/Summer collection combines the unique styles of previous designers for the first time, while incorporating Kim Jones' personal design language. Different inspirations are closely connected through Dior's classic elements, including the iconic silhouettes by Mr. Yves Saint Laurent, the Cannage inspired by the cane chairs at the 1947 salon show, the arch-shaped gemstone designs by Christian Dior, the luxurious embroidery from Gianfranco Ferré's era, and the coarse tweed fabric used in the 1960 Autumn/Winter haute couture collection.

Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.

Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

Dolce & Gabbana participated in the 3rd China International Consumer Products Expo, presenting an immersive booth that combines the charming scenery and cultural elements of Sicily, paying homage to the origin of the brand culture. Amidst a diverse and joyful atmosphere, the consistent aesthetic style of Dolce & Gabbana is showcased.

Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with wearers over time.