Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-12 7418
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2024-04-02 21331
Down Jacket -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's cotton/down jackets with monthly user downloads in POP3, mountain outdoor is a recently popular design style. Details focus on collar protection, diverse pockets, heterogeneous splicing, and bright color embellishments, with practical functions as the main application of accessories; The combination of practical and fashionable mountain style outdoor down and lightweight shirt style down is a popular item recently.
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2024-03-29 4583
24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting
The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.
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2024-03-23 6935
Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)
At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.
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2024-03-20 4345
CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.
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2024-03-18 22302
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-03-14 41406
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.
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2024-03-01 45035
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.
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2024-02-29 8408
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-28 13066
Redefine the Uniforms -- The Men's Runway Analysis of Sacai
The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.
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2024-02-23 6556
The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.
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2024-02-22 6491
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
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2024-02-22 58607
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
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2024-02-01 10223
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2024-01-31 5766
The Comprehensive Analysis of Men's Fashion Week Street Styles
Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.
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2024-01-30 19924
Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand
This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.
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2024-01-25 34915
Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-23 52081
New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.
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2024-01-22 6138
A/W 23/24 Women's Down Jacket Market Verification
Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.
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2024-01-22 28661
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
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2024-01-18 11762
Dark New Chinese Style -- The Analysis of COTHURNUS The Down Jacket Designer Brand
The design of the COTHURNUS 23/24 autumn/winter down jacket is highly recognizable, cleverly combining the dark style with the new Chinese style, showcasing the cool and handsome side of women's down jackets. The key items are mainly fluffy and ultra long down jackets, which are full of personality while ensuring the temperature of winter wear; Details such as protective hood and switchable lapel collar bring powerful practical functions to down jacket items, while details such as buckle design, fur stitching, trumpet sleeves, lantern sleeves, etc. bring a unique appearance to down jacket items.
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2024-01-17 40169
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.
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2024-01-11 38059
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
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2024-01-10 26423
Down Jacket -- The Data Analysis of Menswear E-Commerce
According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.