Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
Selection -- The Comprehensive Analysis of Womenswear Trunk Shows
This report analyzes the selected items of A/W 20/21 trunk shows, and compares the A/W 20/21 item structure with A/W 19/20. According to the figure, compared with A/W 19/20, puffa jackets and shirts account for higher proportion in A/W 20/21, while trousers decline obviously. The dress still takes up the highest proportion.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
A New World -- The Comprehensive Analysis of Milan Fashion Week Womenswear
Milan is known as "the most artistic and modern" fashion city. This season A/W 2020 Milan Fashion Week revolves around "women", "strength" and "power" to redefine fashion and build a new world of independence, freedom and creativity. This season brands return back to the high quality and pursue design and quality sense rather than spread hot styles on social networks.
Female Power of "I SAY I" – The Catwalk Analysis of Christian Dior Womenswear
The A/W 2020 collection of Christian Dior keeps speaking out for women. The installation, created by "collective artist" Claire Fontaine, features a newspaper-covered floor and slogans from the late Italian art critic and feminist Carla Lonzi. A series of neon-decorated slogans in the show and the printed headbands display the independent character of modern women. The creative director, Maria Grazia Chiuri, draws inspirations from her girlhood diaries and integrates with Mr. Dior's beloved check elements. (Checks made up of pastel colors like milk cocoa, light green and warm grey are endowed with more creativity, elegant and nonchalant.) And tassels are prevailing in this season. Maria Grazia Chiuri continues the theme of "female power", speaks out for women, and expresses Dior's free soul of "I SAY I" with fashion.
Navigation Season -- The Catwalk Analysis of Max Mara Womenswear
Inheritance and innovation are the essence of the A/W 2020 Max Mara show. This season Ian Griffiths draws inspiration from the sailor chic. Michel Foucault says, dreams will dry up without civilization on board. As Ian Griffiths puts it at the start of the show, "This is a romantic trip that starts in Morocco and goes north to Russia". The A/W 2020 collection of Max Mara is very adventurous. The compass marked with the brand name and the sailing ship lead us to experience the charm of the winter sea.
Win-win Cooperation -- The Catwalks Analysis of Womenswear of MM6 Maison Margiela × The North Face
In A/W 2020 collection of MM6 Maison Margiela, MM6 takes the so-called Paris-style clothing items inspired by New York and launched in London as the main line, hopes to convey the circulation of fashion elements without excessive retro. The signature 3D cutting and avant-garde design sense of MM6 are combined with the Expedition System of The North Face. Expedition System originated in 1990 aims at detachable and multi-layered functional clothing designed for outdoor activities in extreme weather. It is perfectly in line with the design language of MM6. And based on that, various classic styles of The North Face take on different vitality.
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
Puffa Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019
This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 10 downloaded women's puffa jackets in January, the fashion and leisure style is the key style of this month (41%); the simple & sophisticated style is the second (38%); the young lady style decreases to 21%. For silhouettes, down jackets and the waisted style are dominant. Splicing and deconstruction are main crafts.
Creative and Practical -- The Comprehensive Analysis of Trunk Shows for Men's Puffa Jackets
The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand
Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.