Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

According to the analysis of the top 100 women's clothing and underwear downloads by POP users in the past month, the main style of women's clothing and underwear this month is a modern and exquisite style with a strong sense of structure. The detailed design is mainly reflected in the use of metal decoration, such as metal connections, lower body structure, metal embroidery, etc. In addition, there are also design techniques such as three-dimensional flowers, thin band connections, lace bras, etc.

The shapewear brand has undergone a process of continuous development. In the past, shapewear focused primarily on functionality and practicality, emphasizing body shaping and enhancement. However, in the ever-changing fashion market, shapewear brands have gradually shifted their focus to incorporate design and fashion elements to meet consumers' demand for aesthetic and personalized clothing scenes. At the same time, with advances in technology, materials and craftsmanship in shapewear have been continuously innovated upon. Many brands now emphasize seamless designs, aiming for comfort and health effects, making shapewear more closely conform to the body and reducing discomfort. Some recommended brands such as SKIMS, SPANX, Wolford, Heist, etc., represent the main design elements in shapewear.