According to the analysis of the top 100 women's suits downloaded by users in April, styles such as simple and elegant, elegant commuting, and new Chinese style have been the most popular recently, especially the popularity of new Chinese style continues to rise. The details focus on the mock-layered design, collarless design, and waistband design; Narrow waisted suits and hard shoulder H-line suits are popular silhouettes in the recent suit market.

24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of men's business style dressing. Urban business style is not only a continuation of traditional business attire, but also a profound insight and integration of modern urban lifestyle. While maintaining the classic elements of business style, it injects modern urban atmosphere, creating a dressing style that not only meets the needs of business occasions but also showcases urban masculinity. The 24/25 autumn/winter men's fashion runway includes styles such as urban light luxury, elegant gentlemen, minimalist commuting, workplace trends, golden age, and Eastern connotations.

The POP market research team conducted data analysis on men's and women's sweaters from Tiktok e-commerce e-commerce in this issue, and conducted regional report analysis on men's and women's clothing for data analysis, hot styles, and style recommendations. For more details, please see below.

The summer version of this Hangzhou women's clothing market will be fully launched in April. In addition to maintaining the mainstream minimalist Korean style in the past, this month's sports girl Blokette has shown a significant upward trend, while the proportion of new Chinese styles has decreased. Shirts, pullovers, dresses, and T-shirts are the main summer items that deserve special attention. In terms of patterns, American logos are popular, and comic graffiti and bows are also worth paying attention to.

After the ten year milestone show in the autumn and winter of 2024, Nicolas Ghesquière and Louis Vuitton embarked on a new journey. This time, the early autumn show was held at the West Bank Dragon Art Museum in Shanghai, where they collaborated with Chinese artist Sun Yidian to present many artistic designs on the runway. At the beginning, Sun Yidian's artworks kept appearing. This time, the tiger, penguin, duck, puppy, rabbit, and other animal graffiti in the preview of the big show appeared in different areas and styles on dresses, skirts, and coats. Similarly, these artworks also appeared on the bags in the hands of models.

Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands

According to the sales proportion data of Tiktok women's wear category in March, trousers are the most popular category, accounting for 16.62% of the total sales. Next is the Tang suit/ethnic/stage category influenced by the popularity of the new Chinese style, with sales accounting for 10.94%. The sales of sets/student school uniforms/work uniforms and dresses accounted for 10.09% and 6.47%, respectively. Compared with the data in January and February of 24 years, in March, Tiktok users' interest in buying Tang suits/ethnic categories and suits/school uniforms increased significantly.

The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.

According to the comparison table of the proportion of colors in autumn/winter on 23/24 and autumn/winter on 24/25, it can be seen that there is a partial increase in black, red, khaki, orange, orange yellow, and orange red colors, while the blue purple color system shows a significant decrease. Other color systems also show a slight decrease to varying degrees. At the same time, this article selected the four color schemes with the highest proportion of colors in the 24/25 autumn and winter seasons for the study of color system tracking data in the past three years, focusing on the analysis of red, blue, magenta, and purple colors.

Starting from the details of craftsmanship, this article focuses on contrasting splicing details, such as badge & patches, gorgeous rhinestone, handmade decorations, quilting designs, exquisite embroidery, and vintage wash. It comprehensively interprets the important direction of craftsmanship details in 24/25AW Men's Wear Week.

Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.

This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.

This season, KIDS WEAR will hold a four-day fashion event from March 28th to March 31st at the Jing'an 800 Show. With the theme of "gradual change", we aim to create a gradual ocean and build a high-quality fashion ecosystem for all creative, design conscious, and forward-looking children's clothing brands and original designers. We aim to build a platform for communication, exchange, and collision of ideas. This season KIDS WEAR not only showcases international children's clothing trends, but also provides brand support with unique Chinese original characteristics. Famous children's clothing brands such as YEK, PUMA KIDS, memory in, and ASICS KIDS will bring exciting new series of children's clothing releases to KIDS WER this season.

Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis

Among the top 10 best-selling men's T-shirts/POLO shirts in e-commerce from March to April, the most popular styles are dominated by fashionable trendy, high street sports, fashionable urban, business leisure, and basic leisure. Among them, three-dimensional high-frequency waves, exquisite embroidery, minimalist logos, healing simple strokes, pattern splicing, as well as cool fabrics, textured jacquard fabrics and other elements are the main design elements of T-shirt styles.

Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.

The light and mature workplace commuting style combines mature and stable professional temperament with relaxed and comfortable daily dressing elements, aiming to create a dress that not only conforms to the professional image of the workplace, but also does not lose personal style and life atmosphere. Choose high-quality basic items as the main axis of the wardrobe, such as classic cut casual jackets, fitted shirts, straight leg pants, etc. These items have simple styles and smooth lines, making them easy to handle various workplace situations. Meanwhile, the high-quality fabric texture is the key to enhancing the overall design level. In terms of color, neutral colors (such as black, white, gray, camel, navy) and low saturation soft color schemes are mainly used to create a calm and approachable visual effect. This theme revolves around casual and office sports style, retaining its formal feel while adding a fashionable and avant-garde vibe.

The romantic garden style cleverly blends French romantic countryside and vacation style, which is a more understated vacation style. Its design core is centered around floral and plant prints, combined with light and transparent thin gauze, breathable and comfortable linen fabric, glossy silk, supplemented by hollow weaving techniques and soft and delicate lace decoration, creating a fashionable atmosphere that emphasizes both visual beauty and tactile experience. In terms of color, bright colors similar to dopamine effect are used to create a strong and full summer vacation atmosphere in clothing, like being in a dreamy garden with blooming flowers. This article will analyze the romantic garden style from several women's clothing designer brands such as Xiao Li, Anna Sui, Sretis, Acler, Kitri Studio, Lyn Around, etc. Please refer to the following text for details.

Within the system, there is a significant emphasis on appropriate dressing, with minimalist line patterns as the core, complemented by low saturation color schemes, to create a low-key and stable dressing style. Simple detail design showcases a restrained taste and style. Common items include jackets, shirts, polos, etc., which have a certain sense of formality and are suitable for wearing in the workplace or formal occasions. In addition, the choice of accessories is also very important, such as ties, watches, belts, etc., cleverly matching to enhance the overall refinement of the design.

This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.

Based on the top 100 girls' hoodies downloaded by users from March to April 2024, we can see that in the past month, the girls' and children's clothing market has shown a high level of attention to minimalist Korean styles, sports and leisure styles, hoodies, split color contrasts, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.