Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-15 23113
Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December
According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.
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2023-12-27 11838
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-19 22845
Jeans -- The Data Analysis of Women's Denim E-Commerce in November
According to the price distribution data of women's clothing products sold on Taobao in November, the price of jeans for Taobao women's clothing is mainly concentrated between ¥ 40- ¥ 130, accounting for 51.83%. Secondly, the proportion of 130 to 270 in the low to medium price range is 28.28%, while those above 270 account for 10.96%, and the proportion of 0 to 40 in the low price range is 8.93%. This indicates that the Taobao women's clothing and jeans market is mainly based on the affordable market, with most products priced in the middle to low range, which is in line with the purchasing power and consumption habits of a large number of users. Due to the fact that the majority of the styles are based on basic styles, the reference value for this report is relatively low. Therefore, mid-range sales data is selected for analysis. The high proportion of price bands reflects the general positioning of women's clothing products on the Taobao platform as affordable and suitable for the purchasing power of general consumers. The styles used for data reference are very few and may be reduced according to the platform's shopping activities. Therefore, some prices in this article may have original prices.
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2023-11-21 10298
Sweet & Cool Girls -- The Comprehensive Analysis of Womenswear Designer Brand
The sweet and cool spicy style has the highest demand in the e-commerce market. With the rise and rapid development of social media, the demand for fashion, creativity, and self-expression among the younger generation of consumers is constantly increasing. The sweet and cool spicy style meets these needs, making it a popular trend. Sweet and Cool Spicy Girls originated from American pop culture, representing a fashion concept and style. Its origin can be traced back to the 1980s and 1990s. The concept of sweet and cool spicy girls combines different elements and styles, symbolizing women's resilience, confidence, and independence. They usually have an optimistic and positive attitude, and bravely pursue their dreams and goals. Under the influence of social media and the internet era, the sweet and cool hot girls convey a confident and independent attitude by showcasing their lifestyle and fashion style.
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2023-11-07 25954
Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand
Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.
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2023-10-10 54523
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-10-10 9584
The New Arrival Analysis of Women's Denim
With the arrival of the autumn and winter season, the denim styles in the Guangzhou denim market are becoming popular and new. The overall store mainly focuses on denim items, followed by autumn denim jackets and denim skirts. Guangzhou is a key wholesale market for the denim industry in China, with a simple Korean style and a retro vintage style. Among them, the popular items are characterized by practical silhouettes, splicing designs, and washing techniques.
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2023-08-31 34370
Romantic Sweet -- The Comprehensive Analysis of Women's Denim
The romantic and sweet denim style showcases the femininity and romance of women through the handling of details, colors, and cuts. It not only continues the traditional denim elements but also incorporates some feminine characteristics, making the overall style more gentle, sweet, and feminine. Soft and textured denim fabrics, such as delicate denim cotton, are usually chosen for materials to meet women's comfort needs. The focus on cutting lies in highlighting the curves of women, emphasizing the waistline and decorating the leg lines. For example, a slim and slightly loose cut is used to emphasize the curves of the waist and hips. At the same time, softer and more romantic colors like light blue and pale green are chosen. Cute decorative details such as bows, lace trims, and pearls are added to denim clothing to enhance the romantic feeling.
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2023-08-18 7816
The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals
In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.
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2023-07-12 63194
Denim -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.
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2023-06-07 33110
The Analysis of GATELESS The Denim Designer Brand
GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.
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2023-05-24 34651
The Analysis of Maje The Luxury Womenswear Brand
Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-20 65116
Old-school Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
O!OiCOLLECTION was founded by Korean designer Jung Ye Seul in 2011. Combining its old-school preppy style with minimalist urban designs, the brand provides practical and versatile products. S/S 2022 collection fused sexy elegance with casual preppy for updating. Broken holes, cutouts, drawstrings and low waists created a highly practical wardrobe with brand identity.
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2021-12-28 88837
Lace -- The Fabric Analysis of Luxury Womenswear Brand
Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.
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2021-10-15 94766
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
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2021-08-03 71229
Denim -- The Top Ranking of Womenswear
Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.
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2021-04-25 77956
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
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2021-03-31 72135
Sweet and Cool Streetwear -- The Analysis of JOUETIE The Womenswear Designer Brand
JOUETIE, a womenswear avant-garde brand founded in 2011, is the sub-brand of Japanese MARK STYLER Group. The brand shows a clear Mix Girl style, which is passionate, boldly and unconventional. Based on the street style, rock, modern and girly styles are mixed properly. This season still maintains its sweet and cool streetwear style. Light and shade human print, contrastive heterogeneous splicing, sweet embroidery, printed flower and all-over animal print all the representative design elements.
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2021-03-12 86844
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
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2021-02-05 85891
Denim -- The TOP Ranking of Womenswear
Based on the data analysis of POP users in January, the smart casual style occupies a large proportion among women's denim. And avant-garde style has a lower proportion than the girly chic style. Splicing is still the most important denim craft. Raw-edge process and pocket design are also the main crafts. The bead accessories on pockets improve the soft and beautiful temperament of new women.
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2020-12-15 71151
French Retro Romance--Lyn Around, a Thai Independent Designer Brand
Lyn Around, a Thai designer brand established in 2011, is the sub-series brand of the Jaspal Group which is founded in 1947. Lyn Around is good at catching French styles and the accentric but elegant colors in Japanese pop culture, meeting the needs of the girls persuing naughty and unique fashion via integrating childhood memory into color design and using vital colors and girl elements to create sweet but interesting, strange but unique girlie images. Lyn Around has become one of the three most sweet Thai clothes brands because of its delicacy and detail design elements.
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2020-11-09 79538
The 1980s Disco -- The Catwalk Analysis of ISABEL MARANT Womenswear
With the beat of I Feel Love (Rick Owens also auditioned for his music score earlier in the day), the dance group La Horde went wild as Marant girls promoted a night of fun. "My outline is so obvious that I can't design any other way and I don't have to force myself because of the time constraints." This style centers on the 1980s, suspending somewhere between St. Germain and Manhattan, with an extra sheen.
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2020-10-26 86425
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.