The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.

Street hip-hop draws on street culture, music, dance, and artistic elements, creating a relaxed and casual style. In terms of patterns, iconic prints or slogans express individuality and attitude. Street hip-hop style often adopts layered dressing, such as pairing a shirt over a T-shirt and adding a jacket or hoodie, creating a multi-dimensional visual effect and interpreting a carefree trend.

With the change of workplace culture, traditional formal attire no longer dominates the scene. Officecore, drawing inspiration from the office, combines the characteristics of professional and casual wear, exploring a modern and humorous style of dressing. It emphasizes professionalism, competence, and fashion, focusing on the tailoring and lines of clothing, and pursuing a clean and exquisite design, presenting a new commuting fashion style.

The Paris Men's Fashion Week brings together a diverse range of creative styles, including minimalistic, avant-garde, traditional, and contemporary. Designers exchange their perspectives, experiences, and attitudes towards life, initiating a dialogue about travel and conveying a romantic and practical expression in their outfits. By deconstructing traditional concepts and blurring gender boundaries, designers combine classic elements from the brand's history with current trends, creating the latest sartorial aesthetics. This article will mainly recommend designer brands with a vintage street style, simplified luxury, and cutting-edge fashion.

Dries Van Noten's Spring/Summer 2024 menswear collection redefines masculine elegance with meticulous Belgian craftsmanship and understated, deep color elements. The collection emphasizes the fusion of gentleness and strength. On the industrial-inspired runway, perfectly tailored suits featuring exaggerated broad shoulders and flowing silhouettes hug the body. High-waisted flared trousers accentuate the waistline, while lightweight and deconstructed knitted sweaters add a carefree and casual touch. Metallic sequined shirts and shorts inject vibrancy into the entire collection, while softly textured trench coats float gracefully in the air like ballet dancers. The clever integration of classic tailoring and modern aesthetics perfectly embodies the fashion industry's evolving attitude towards masculine elegance.

Amiri's 2024 Spring/Summer menswear collection intertwines the inspiration from the free-spirited lifestyle of Los Angeles with the timeless elegance of the South of France. The designer seems to have settled in a foreign land, absorbing the local charm while bringing a unique American subculture vibe. Like a master sculptor, they shape traditional tailoring seamlessly blended with relaxed and vibrant silhouettes, evoking nostalgic fashion memories of youth culture from the 50s and 90s. Drawing inspiration from hand-knitted crochet, we present you with loose-woven leather cardigans, oversized checkered trousers that perfectly complement picnic blankets, and the revival of classic pinstripes. Among these countless ways, an inherent elegance runs through, self-explanatory, as complex concepts are presented through subtle details.

During the week of June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together a diverse range of creative designs, featuring minimalistic, avant-garde, traditional, and contemporary styles. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a dialogue about travel and conveying a romantic and practical expression through their clothing. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from their brand's history with current trends to create the latest aesthetics in fashion.

Etro's 2024 Spring/Summer men's collection draws inspiration from ancient prophecies and imagery. The designer happened upon a 17th-century masterpiece, "Iconologia" by Cesare Ripa, during a visit to an old bookstore in Messina, which depicted allegorical images of vice, virtue, and qualities. This book became the wellspring of inspiration for his 2024 Spring/Summer collection. The elements from the book come alive through relaxed tailored suits, fuzzy vests, football shirts paired with button-up shirts, and thick blanket-like outerwear. On the black runway, these elements boldly shine, greeted by the intense yellow hues of a sunset. When the light falls on the garments, one can better appreciate the intricate details adorned with embellishments, prints, or jacquard fabrics inspired by allegorical totems.

During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

DIOR MEN announced the release of its 2024 Spring/Summer men's fashion show on June 23, Beijing time. The show will be held in Paris, France. To celebrate his fifth anniversary with Dior, Kim Jones, the artistic director of men's fashion, combines the inspiration from the archives with innovative personal style, embracing the new wave culture with a fresh image. The 2024 Spring/Summer collection combines the unique styles of previous designers for the first time, while incorporating Kim Jones' personal design language. Different inspirations are closely connected through Dior's classic elements, including the iconic silhouettes by Mr. Yves Saint Laurent, the Cannage inspired by the cane chairs at the 1947 salon show, the arch-shaped gemstone designs by Christian Dior, the luxurious embroidery from Gianfranco Ferré's era, and the coarse tweed fabric used in the 1960 Autumn/Winter haute couture collection.

The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.

The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

The 2024 Spring/Summer Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-only static exhibitions. Return is a major theme of this year's Milan Men's Fashion Week. After a four-year hiatus, Ralph Lauren will bring luxury experience with its Purple Label series, and Italian luxury brands such as Brunello Cucinelli, Canali, and Brioni will also make their appearances. Brands are coincidentally tracing back to their creative history and echoing their classic concepts, creating a new medium for the contemporary male image.

Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.

Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

Neil Barrett's 2024 Spring/Summer collection returns to the brand's minimalist DNA, drawing inspiration from industrial uniforms to meet the daily dressing needs in functional practicality. By mastering the details, it reshapes the contemporary dressing style. This season, the essence of minimalism is perfectly captured with meticulous cutting, enlarged clothing silhouettes, and the introduction of new materials to enhance the texture and add fresh elements. Colors such as lemon verbena and light blue are interspersed between silver-gray and olive-gray, creating a vivid color palette that further explores the realm of minimalism.

Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.

As a comment on the pace and rush of fashion, Do titled his collection Time. “I was thinking about how we always seem to be running out of time in this industry. As a designer and brand, we are always living in the future and never in the present. This collection marks a period where, for the first time in a while, I feel present; where I’ve slowed down to savour those important moments in life.” His reflections manifested in what he called the “fundamentals” of his brand: The deconstruction of garments, a focus on the convertible wardrobe and transparency. Do played with androgynous codes in the exaggerated fits and volumes of suits, magnified classic shirts and exploded them into buoyant coats.

"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.