Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-07-12 63194
Denim -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.
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2023-05-26 10420
Urban Casual -- The Analysis of NOHANT The Womenswear Designer Brand
Nohant is a fashion brand based in Seoul that embraces a genderless approach and features a blend of classic and modern styles. The brand aims to create clothing that is suitable for both men and women, with loose-fitting silhouettes that accommodate a wide range of body types. The name "Nohant" comes from the French pronunciation of the designer's name, Noah Nam. Inspired by contemporary art, architecture, and human emotions, designer Noah Nam translates these influences into expressions of fashion culture.
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2023-05-24 19584
Dirty Fit -- The Analysis of Men's Street Styles
With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.
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2023-05-10 28260
Gentlemanship -- The Analysis of Giorgio Armani The Luxury Menswear Brand
Giorgio Armani's 2023 Spring-Summer men's fashion collection perfectly blends exquisite elegance with smooth, slim silhouettes. In order to echo the elegant atmosphere of the season, neutral colors dominate this attractive collection, while silver accents and iconic geometric patterns add more business charm and achieve a harmonious balance between subtlety and delicacy.
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2023-04-06 34733
Rebuild Street Fashion -- The Analysis of Zara The Benchmark Menswear Brand
Zara was established in Spain in 1975 and is a chain retail brand covering a wide range of products including men's and women's clothing, shoes, bags, perfumes, etc. It is a subsidiary of the Inditex Group. In the 2022 financial report released by Inditex, the parent company of the fast fashion brand Zara, sales for the 12 months ending January 31 rose 17.5% year-on-year to 32.6 billion euros. In terms of brands, the core brands Zara and Zara Home saw their sales surge by 21% to 23.76 billion euros last year.
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2022-10-10 81362
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
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2022-10-08 70426
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-10-06 68639
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-09-08 66894
Visual Focus -- The Comprehensive Analysis of Menswear Trunk Show
Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.
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2022-09-02 58323
Musical Festival -- The Menwear Runway Analysis of Bluemarble
LVMH Prize semi-finalist and upcoming Pierre Bergé prize nominee, Anthony Alvarez, has been making strong headway within the international menswear space. For Spring/Summer 2023 his Bluemarble label presented sophisticated leisure that put soft fabrications and rich colorways at the forefront. Alvarez’s collection included matching sets of half-zip short-sleeved sweaters and shorts, fitted jackets, exterior pocket trousers and relaxed denim.
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2022-08-24 66206
Back to Paris -- The Menswear Runway Analysis of Amiri
To evoke a world of endless possibilities and childlike wonder, Mike Amiri chose the beautiful Jardin des Plantes in Paris to unveil his Spring/Summer 2023 collection that once again demonstrates his sense of showmanship and affection for handcrafting. Always a cross between West Coast casual and European chic – his collection is now made between the U.S. and Italy – his suits look so light, helped by the weight and grace of jersey, while the blazers are deconstructed and cut casually – their seams removed to free up traditional shapes and create flouncy volumes inspired as much by sportswear as by stagewear.
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2022-08-23 38222
Urban Oasis -- The Menswear Runway Analysis of Neil Barrett
The utilitarian sophistication of ’90s minimalism has always resonated for Barrett, who has a background in sharp military tailoring. For Spring 2023 he riffed on the consistency of his wardrobe’s strongholds, referencing an urban uniform look and clean-cut, smart sportswear. Inspired by military attire made for extreme weather conditions, garments were structured and engineered to let the body breathe.
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2022-08-10 45657
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-08-09 50202
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-07-05 76848
Men's Paris Fashion Week: Recommended Brands(Part One)
Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week. Notably, the former designer of Dior Men and Saint Laurent - Hedi Slimane - took his new collection back with Celine to close the fashion show.
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2022-07-01 68483
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-20 58919
Men's London Fashion Week -- Recommended Brands
Taking place from Saturday 11th to Monday 13th June 2022 as a digital-physical hybrid, showcasing both womenswear and menswear brands. London Fashion Week displayed the vitality and creativity of this city and offered a platform to present designers’ stories and avant-garde techniques.