The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.

According to the POP Top 100 list of user downloads in October 2023, Korean sweet children's clothing patterns have received much attention in this season's pattern development. Korean sweet patterns, as one of the popular design styles this season, and the design style of sports academy style, have also received attention and are deeply loved by consumers in Korean sweet styles. Secondly, the element patterns of the Chinese zodiac dragon are being given special attention in the current stage of development. The element patterns of the Chinese zodiac dragon serve as a key image for the development of New Year's clothing and next year's development patterns, giving children's clothing more artistic and fun. Secondly, the design elements of cartoon silhouettes and gradient halos are key elements applied in the development of patterns in October.

For the summary of external patterns, this month's POP focuses on Halloween, butterfly flapping, Sanxingdui, marine conservation, dinosaur series and other pattern content, as well as natural crayons and traditional Chinese art. Conduct cross industry analysis in terms of drawing techniques. Halloween, a traditional Western holiday this month, has a high level of discussion; Shanghai Dior Christmas New Exhibition, symbolizing the pursuit of butterfly elements of soul, transformation, and freedom, as well as Dior's new dinosaur series patterns; The Sanxingdui Light Film Festival and Marine Conservation received attention; Below is a specific analysis of popular patterns.

According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

This article provides a comprehensive analysis of the cross-border e-commerce brand for infants and young children, focusing on the key cross-border e-commerce brand SHEIN. Starting from the brand's latest trends, it analyzes the data of the brand's latest 2023 autumn and winter collection, captures popular items and hot patterns, and distills the design highlights.

This article conducts a comprehensive analysis of the children's cross-border e-commerce brand in children's clothing, focusing on analyzing the key cross-border e-commerce brand SHEIN. Starting from the brand's new trends, it analyzes the data of the latest 2023 autumn and winter new products of the key brand, captures popular items, hot patterns, and refines design points.

According to the TOP10 list, the combination of text and images in love-themed designs is highly popular. Animal patterns featuring bears, rabbits, and cats continue to be beloved by consumers. Text patterns and floral designs also remain in high demand. Fruit-themed patterns should be given special attention.