Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Season
- Issue No.
- Item Category
- Style
-
2022-02-28 92421
News of Big Names(Feb. 2022)
This report collects the latest news of luxury brands in February. The information includes art exhibitions, pop-up stores, and brand promotion.
-
2021-04-02 77566
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
-
2020-03-31 108904
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
-
2020-03-31 87730
Let's Be Friends with Animals
At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.
-
2020-02-29 131998
Fashion Helps The Environmental Protection -- Sustainable Actions of Brands
The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.
-
2019-12-06 206710
The Healing Classic Blue -- Pantone Color of the Year 2020
A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
-
2019-08-22 103948
Artistic Shirts
The shirt is a wardrobe staple for men. Comme des Garcons founded by Rei Kawakubo in 1973 treats shirts as works of art.
-
2019-08-06 91024
Guest Edited by the Duchess of Sussex
Meghan Markle, the Duchess of Sussex, loves big brands. According to the website Unidentified Fashion Object, Meghan Markle's spending on fashion in 2018 ranks first, with 427,972 pounds.
-
2019-08-05 137398
What is "Ya Bi"?
Recently, Ya Bi was hot. This sub-culture favored by the young generation makes a strong statement.
-
2019-07-15 144684
The Lion King Comes Back Gloriously
The Lion King presented by Disney was released on July 12. This movie tells a story about growth, bravery and transformation. In China's premiere, Lang Lang and his wife played Can You Feel the Love Tonight, with the light and firework show.
-
2019-05-24 129668
The South Korean Brand Celebrities Favor
South Korea is the new fashion center in Asia. Will the hip-hop culture and Seoul fashion week make South Korea the next sub-culture center? The inclusiveness to fashion is not just shown by some city, and it can also be felt in street fashion.
-
2019-05-14 104301
How Do Young People Become City Travelers?
The A/W 2019 collection Transmetro of Common Gender inspired by contemporary moving traces and urban life put the dynamic lifestyle on the catwalk in Shanghai Port International Cruise Terminal. There are windproof coats, puffa jackets, multi-pocket vests, and other garments made of leather, synthetic lambswool, weather-proof fabrics and quality cotton. Moreover, bicycles, shopping bags, vegetable bags, sweat bands, water bottles, delivery packages and earphones are also seen.
-
2019-04-26 84611
Marvel Collaborated with Brands
With the releasing of Avengers: Endgame, lots of brands, such as BAIT, SELECTED, JACK & JONES and UNIQLO, start to release collaboration items. The new T-shirts, hand-drawn patterns and quality crafts attract lots of fans.