Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2023-12-21 121110
Hidden Paradise -- S/S 2025 Theme Trend
Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.
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2021-10-17 120490
Adventure in Forest -- The Design Development of Infants' Wear
We have a more intense desire for outdoor activities and travelling to the nature in this season. The contact with the outside world will affect the trend of patterns, apparels and materials. Inspired by the forest, steady Cinnabar(PANTONE 18-1540 TPG) and Rum Raisin(PANTONE 19-1321 TPG) are complemented by Rain Forest(PANTONE 19-5232 TPG) and Golden Glow(PANTONE 15-1050 TPG) to complete a palette for autumn and winter.
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2021-09-24 138585
Self Awakening -- The Design Development of Kidswear
After a long time of silence, we welcome a new round of self awakening in A/W 22/23. Neutral brown tone plays an important role in this theme. Active high-saturation red, green, yellow and blue are used as the secondary color to realize the awakening of senses. Linear patterns and geometric color blocks complete the minimalist style.
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2021-09-02 188168
Visions -- The Design Development of Kidswear
Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.
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2021-04-27 166129
Island -- The Design Development of Womenswear
People are looking for a peaceful place as a spiritual territory. Away from the land, island also means isolation. The lost paradise values local culture and handicraft, inspires new lifestyle, and returns to an idyllic island life of Cottagecore. Self-sufficient island with coastline is soothing, while local resources form an internal circulation system. People reestablish balance with natural environment, and tap into imagination and modern tech.
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2021-04-15 149091
Island -- The Design Development of Menswear
Away from the secular society, pure islands become spiritual paradise for people. Healing sea islands tap into needs for authenticity, while natural products release wild charm. Local resources form an internal circulation system in the seasons, people heal and depend on each other.
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2020-11-30 197737
The Era of Cotton -- The Thematic Color Trend for Womenswear
Sustainable development is the topic of the public, resulting in the change of people's lifestyles. People pursue a comfortable experience, and eco-friendly cotton and linen style returns back. A/W 21/22 will center on cotton and linen colors. Plain and healing colors reveal people's pursuit of wellness and comfort. With cotton and linen tones like Maple Sugar, Sweet Corn and Rhubarb as basic tones, Celadon Green, Rose Quartz and Light Gold contrast with each other, indicating cotton and linen style is no longer limited to conventional raw colors and pure natural cotton and linen trend. Sustainable synthetic materials with textures of cotton and linen are gradually accepted by consumers.
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2020-10-24 106275
Homespun -- The Pattern Craft Trend for Women's Denim
Handicrafts contribute to flamboyant summer denim looks. DIY develops a new way for upcycling and redesign, and lowers the impact to our environment. DIY can create customized patterns, such as crocheted pattern, scrapbook pattern, hand-painted pattern and redesigned collage.
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2020-09-27 103648
Charming and Eye-Catching -- The Craft Trend for Details of Men's Denim Items
Denim appeals to many consumers with its wearability and unique charm. This season sustainability remains dominant in denim market, resulting in special spliced designs. Modern looks are emerging, and the most attention-grabbing one is the fusion of denim and leather. Big 3D pockets work with workwear elements. Refined decorative stitches become a hot craft this season. And it is worth mentioning that psychedelic tie-dye is displayed by various forms.
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2020-09-13 145545
Green Moss -- The Color Trend for Men's Leather and Fur Clothing
In the post-coronavirus era, consumers hope to find a relaxing and cosy lifestyle through colors. A series of green tones will meet people's demand for natural forest tones. Green Moss is used as the key color of collections and ideal to renew silhouettes of leather and fur clothing. It is both practical and nomadic, best for business leisure style.
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2020-05-30 153061
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2020-05-22 140055
Wilderness Survivors -- Theme Design & Development for Functional fabrics of Womenswear and Menswear
"What do you want to do after the pandemic?" Many people choose to go on a tour and embrace nature. Outdoor sports cover physical exercise, travel, leisure and social activity, thus becoming the favored choice. With the continuous development of outdoor sports, once niche sports have become an important way to exercise, and a new direction of fashion and leisure styles. Mountaineering, diving, skiing and other outdoor sports are popular among young people. In last year, outdoor enthusiasts prefer hiking, followed by mountaineering and camping. Due to the pandemic, now consumers pursue protective outdoor clothing. Therefore, highly protective and adaptive designs become the mainstream. Ripstop, antibacterial, durable and insect-repellent clothes allow consumers to enjoy outdoor sports without worrying about anything else.
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2020-05-08 1064015
Migration -- A/W 21/22 Theme Forecast
A/W 21/22 Theme Forecast
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2020-02-29 409796
Caring for the Earth – Pattern Trend
The earth is the only home of human beings. Only when the natural environment is in a harmonious state of ecological balance, can the future of human beings be optimistic. In recent years, the frequent natural disasters, the melting of glaciers and the gradual extinction of species show that it is extremely urgent to protect the ecological balance of the earth. The outbreak of NCP also exposes many hidden problems. Therefore, we must maintain the diversity of species and work together to protect our planet.
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2020-01-17 319855
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
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2019-12-31 242655
Holiday of BoBos -- The Pattern Trend
As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s style, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday. This theme connects retro clothing, waste fabrics, and environmentally-friendly crafts, and emphasize pattern design through sustainable ways like recycling, renovation and extending the popularity cycle
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2019-12-17 131206
Denim -- The Washing Craft for Women's Denim
Inspired by watercolor techniques, designers analyze washing crafts in a brand-new way. With the popularity of environmentally-friendly crafts, more socially responsible ways are adopted to create more expressive washing effects. And they are combined with laser washing craft to bring more innovation to denim. And acid pickling becomes the focus. Highlight and blank washing effect creates an optical surface pattern. Mottled water soluble worn-out with a protective texture, textured brushstrokes, color washed blurring, as well as bright and dark layered coating effect display the unique charm of denim washing inspired by watercolor techniques.
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2019-10-28 1065811
Mobius- S/S 2021 Theme Forecast
S/S 2021 Theme Forecast
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2019-05-24 710600
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
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2019-01-18 227269
Plastic-free Coast -- 2020 S/S Pattern Trend for Menswear
Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.
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2018-12-05 569954
Plastic-Free Coast -- 2020 S/S Theme Trend
Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.