The key colors of the Spring/Summer 2024 fabric are Cherry Tomato and Butterfly, which were selected by the POP Fashion Fabric & Accessory Team and Color Trend Team through research on color trends from the previous season. Cherry Tomato is widely used in skirts and sweatshirts, and it combines well with light and basic colors. Butterfly is mainly used in dresses and coats, and it is recommended to be developed using natural materials with smooth or dobby surfaces. This report interprets the inspiration behind the key colors, fabric application, color matching, and fabric promotion to help fabric companies with their product development.

Pixel art originated in the 1970s, using simple pixel grids to create complex images. Despite its retro roots, it remains popular with modern consumers and expresses a sense of nostalgia. The POP Fashion Fabric Team has found that pixel-style patterned fabrics are gradually being introduced by major brands through continuous analysis of checked fabrics. Large pixelated checks and pixel checkerboards are the two major directions.

With the hotness of the Ralph Lauren Spring/Summer 23 fashion show and the popularity of the TV series "Succession," the fashion industry has sparked a wave of "old money style." The "old money style" can be traced back to the 1930s and is divided into two types of dress styles. One is the Ivy style, which originated from the East Coast of the United States and is associated with Ivy League colleges. The other is the Sloane Ranger style, which is associated with the British aristocracy. Today, the resurgence of the old money style is a style inheritance road taken by brands in response to modern aesthetics.