Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Resortir is a new starting point for recovering. Walk out of the room, feel the growing grass, and breathe the fresh air of summer beach. Gardening, scented flowers, waves and the sunset complete a chic look of summer vacation. Enjoy the coziness with family and friends, and release the human nature of play.

In S/S 2024, people will adjust their lifestyles and be brave enough to try new and fresh things, constantly seeking their own value and breaking out of their comfort zones to discover new aspects of themselves. At the same time, they will focus more on meaningful things and pursue a more transparent and focused state of mind.

After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.

Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.

Peach Nectar is the key color in Spring/Summer 2024. The mildly bright orange-pink is suitable for the light luxury. This summer hue presents a good balance and fine quality. The team with normal basics develops dresses and tops.

The unbleached hue of Whitecap Gray presents monochromatic pieces in Spring/Summer. Coarse textures, jacquard stripes and decorative details enrich layers and make upscale, minimal designs.

The key color in Spring/Summer 2024, Cockatoo is a cold hue between blue and green. It presents the perfect mixture of dynamics and statics. The high purity of color is pretty and cool. The matching with blue and green develops dresses and tops.

Sweatshirts in S/S 2024 use moderate saturation to present tension and comfort. Color is the most important factor that influences the appetite of consumers. In S/S 2023, sweatshirts prefer dazzling brights to meet the keynote of revival; designers select moderate colors to ensure the practicality and quality in S/S 2024.

Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.

The people with similar lifestyles, hobbies and values always have common cultural and artistic preferences. The lifestyles and values of youths are changing along with the social revolution and urbanization. In the past decades, groups of young people have been entering into cities to create urban tribes. These people who have a creative mindset try new things and discover new lifestyles.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

The pandemic delayed all our plans of going out. But now, in this post-pandemic era, people are walking out of their rooms. Water music festival, beach camping, surfing and diving have become the hottest activities among urban youths. This report will introduce you five different themes to predict the color trends and relative applications for swimwear in S/S 2024.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

Pantone has revealed its color of the year for 2023: "Viva Magenta," described as "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint." The color descends from the red family and "welcomes anyone and everyone with the same verve for life and rebellious spirit."

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

Ocean Imagination is divided into three color stories: Joyful Coast uses natural pastels to create a healing vacation for kids to let them enjoy the sunny beach and summer drinks; Little Navigator continues the classic red, white and blue with waves, seagulls, sailboats and lighthouse; Deep Sea Journey is a fantastic dream of being a diver.