POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

March 2024 -- The Industry Insight of Underwear & Homewear

This report mainly provides reliable reference for the early development of fashion consumer goods brands by studying the target audience in Europe and America (mainly the US market), combined with market experience in consumer goods such as clothing. Provide references from both emotional and rational perspectives: Sensory: 1 Complete timeline of popular events throughout the year 2. Research on popular events and product development extensions Rationality: 3 Reference for the annual update rhythm of fashion consumer product brands

February 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

February 2024 -- The Industry Insight of Underwear & Homewear

Insight into the trends in the children's clothing industry in January 2024

Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

After the epidemic, camping outside the enclosure has become a popular and popular outdoor lifestyle. The rise of outdoor sports such as frisbee, skateboarding, lure fishing, and paddleboarding has sparked more young people's enthusiasm for outdoor activities. At the same time, the massive content of variety shows and social platforms has defined the trend attributes of camping. The emergence of more new camping methods, new consumption patterns, and new business formats has demonstrated the stronger economic spillover effects of camping. Currently, limited by the maturity of camping culture, the camping discussed by people mostly refers to tent camping, including pack-and-stay camping without purchasing any equipment, and camping with simple personal equipment. These are currently widely popular forms of camping. This report mainly focuses on tent camping, explores the product trends of camping with simple equipment, and provides new ideas for relevant outdoor product companies.

The World Meteorological Organization (WMO) released a report on July 10th stating that the hottest year in history is expected to occur after 2023, possibly in 2024, with the possibility of an exacerbation of the El Niño phenomenon. With temperatures reaching new highs, people are starting to explore various ways to cool down and find relief from the heat. Industries related to summer cooling, such as tourism, air conditioning, beverages, and others, are rapidly growing at an unprecedented pace. To cope with the increasingly rising temperatures, the home textile industry should actively develop a range of products related to cooling, relief from the heat, and providing a cool environment. Whether it's bedding or curtain fabrics, the emphasis should be on using lightweight and breathable materials to provide the most comfortable sleeping environment and cool living spaces. (Trends in smart and healthy homes, functional home trends)

The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

2024 Fashion Fabric Industry Insight

Spring/Summer 2024 Denim Industry Insight

Carbon Peak and Carbon Neutrality will be at the core of low-carbon development of China in the future. There are several standards which help people quantify the carbon footprints. Based on the life cycle assessment - international standard ISO 14040, we have standards as 1SO 14064(1-3), ISO/TS 14067, GHG Protocol and PAS 2050. Besides, PAS 2060, INTE B5 and ISO/WD 14068 are the standards for carbon neutrality.

POP Fashion White Paper on Trend 2024