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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • October 2023 -- The Industry Insight of Womenswear
    Hot

    2023-11-08 77763

    October 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • The Industry Insight of Visual Merchandising
    Hot

    2023-08-17 104224

    The Industry Insight of Visual Merchandising

    The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

  • 2024 Fashion Fabric Industry Insight
  • Spring/Summer 2024 Denim Industry Insight
  • Textile Express -- Quantifying the Carbon Footprint

    2022-12-02 92408

    Textile Express -- Quantifying the Carbon Footprint

    Carbon Peak and Carbon Neutrality will be at the core of low-carbon development of China in the future. There are several standards which help people quantify the carbon footprints. Based on the life cycle assessment - international standard ISO 14040, we have standards as 1SO 14064(1-3), ISO/TS 14067, GHG Protocol and PAS 2050. Besides, PAS 2060, INTE B5 and ISO/WD 14068 are the standards for carbon neutrality.

  • POP Fashion White Paper on Trend 2024

2024SS FashionTrend Forecasting Roports | POP Fashion

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