Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Novel Combinations -- The Christmas Pattern Trend for Womenswear
With the approaching Christmas, sweatshirts and shirts play a key role in garment company. Starting from the principle of short cycle and quick delivery, it will be a key trend to add Christmas elements to current styles. Christmas elements include Santa Claus, colorful stockings and deer. This year they are combined casually to show the importance of multi-culture. This report concludes repetitive layouts, regular scattering, random arrangements and combined check patterns, for fast selling products.
Louma El-Khoury, a fashion illustrator from Seattle, turns her baby's clothes into illustrations with just a pen and a pair of scissors. Reusing waste goods caters to sustainability and rejuvenates wastes. Besides, the product value also gets enhanced.
Simplified Quality -- The Craft Trend for Men's Leather and Fur Clothing
The uncertain economy drives utility and aesthetics to be future design trends. As necessary items for pragmatist, men's leather coats and fur jackets are inspired by fashion leisure style and mixed with sustainability, comfort and leisure concepts. They underline quality and individuality through crafts, such as tow-tone combination, edge designs, mock-layer designs and color-blocking.
A Casual Trip -- The Silhouette Trend for Men's Trench Coats
In 2019, urban outdoor style grows continuously, and it will take on a more obvious momentum in the post-coronavirus era. As a functional item, trench coats leave a large space for design. In addition to changes on functional fabrics, silhouettes take cues from outdoor style, and become more diversified.
Optimizing Edges -- The Craft Detail Trend for Womenswear
Currently, consumers pursue a quality life and pay more attention to details. The overall visual effect and refined edges will be a key trend. Edge decorations smartly fuse decorative details with blocking structures. Overlocking and piping are simplified and elevated. Beaded edges and paper-cut lace display female elegance. Natural frayed edges and flowing fringes reflect soft lines of autumn and winter.
Inheritance and Upgradation -- The Pattern Craft Trend for Women's Denim
After the pandemic, people pay more attention to the impact of fashion industry on the ecological environment. This season designers start from environment protection and reuse of deadstock. Therefore, the single-color print, hand-sewn stitches, mottled landscape directly reflect current society. The innovative use of pattern crafts will help deal with unsalable fabrics and products, and inject vitality into denim items.
City Dwellers -- The Silhouette Trend for Men's Puffa Jackets
As a functional clothing, puffa jackets are mainly basic styles. With the development of urban outdoor style and renewed designs, functional business fashion brings new highlights. From combined fabrics like corduroy and satin to color application, from upgraded silhouette to ingenious details and various quilting, from combination of function with fashion to the addition of business, puffa jackets have been a featured item for brands.
Gentleman Magician -- The Silhouette Trend for Men's Suits
In recent years, various styles are mixed, and business style is also subverted. Fused styles, innovative designs, silhouette changed and diversified details, all show a younger trend. Deconstruction and splicing of Basscoutur, layered plackets of Balmain and mock-layer of Comme des Garcons Homme Plus perfectly interpret multiple possibilities of business suits.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Masks -- Fashion Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks are our protective barrier currently, and they become an important accessory.
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
Rejuvenate -- The Silhouette Trend for Men's Denim Jackets
The workwear style and the casual denim items never fade. Comfort and wearability are key points of men's denim jackets for A/W 20/21. Changeable silhouettes explore the evolution and integration of different elements. The loose truck jacket blends with voluminous designs on the main body and sleeves. The shirt-style denim jacket pays more attention to the meticulous cutting and design to enhance the charm. The hooded denim jacket uses eco-friendly washing craft to create styles with a unique design sense. The fur collar is applied to the borg collar denim jacket, quite layered. Various silhouettes and crafts innovation gradually blur the original look and create unique denim looks.
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
H+ -- The Confirmation of Menswear Theme Colors
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. It displays a transhumanism evolutionary. The boundary between reality and virtuality gets more blurred nowadays. And the decadent aesthetics of mixed elements is increasingly popular, bringing new opportunities for the technical street style. And the NCP also drives us to realize the importance of fashion items that are both functional protective and street fashionable. And the items are displayed on catwalks of A/W 20/21 menswear.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
Fashion for All Genders -- The Silhouette Trend for Kids' Puffa Jackets
The neutral style is prevailing. Blurring the gender limit and eliminating stereotype gradually become the trend. Puffa jackets for A/W 20/21 weaken the gender boundary, emphasize the simple silhouette and unique details, and draw inspirations from overcoats and jackets to create diversified and fashionable items.
Truck Jackets -- The Silhouette Trend for Men's Denim Jackets
Truck jacket has been popular around the world, and become the most representative denim jacket. In A/W 2021, the truck jacket takes on a retro but avant-garde style. The loose silhouette makes a sharp contrast with the well-fitting short silhouette. Color-blocked and printed well-fitting truck jackets display the concept of environmental protection. The waisted short silhouette is superior. In this report, we emphasize to carry out sustainability through acid pickling, digital technology and reuse of unsalable fabrics.
Fashion Accumulation -- The silhouette Trend for Men's Puffa Jackets
The rise of Chinese fashion attracts the attention to Chinese original brands. Puffa jackets present a new fashion leisure style through diversified designs. Length changes interpret changeable styles. The stand-collar short puffa jacket employs color-blocking or spliced patterns, showing an unruly side. The functional style remains a key trend, and futuristic technical elements become new design elements. The hooded printed puffa jacket expresses fashion attitude through diverse patterns. The long puffa jacket brings more possibilities through changeable materials.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Dazzling -- The Accessory Trend for Women's Denim
Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.