Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-25 1272
Homewear -- The Data Analysis of Womenswear Cross-border E-commerce in March
Current situation analysis: According to data from the Amazon platform in March 2024, women's pajama sets received special attention this month, with a year-on-year growth rate of 63.46%. The styles mainly include basic silk pajamas, knitted home clothing sets, and shorts and hoodies sets. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.)Data conclusion: The increasing demand from consumers for women's pajama sets indicates that they are more inclined to purchase set style items, which can save the hassle of matching, especially for comfortable, fashionable, and more versatile styles with a higher preference.
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2024-03-29 32836
Homewear -- The TOP Ranking of Womenswear in March
This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.
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2024-03-19 22744
Homewear -- The Data Analysis of Womenswear E-Commerce
March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.
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2024-02-21 13731
Curve -- The Analysis of New York Underwear Exhibition
The New York Curve exhibition was held from February 4th to 6th, 2024 at the Javitz Center in New York. The influx of emerging brands injected fresh blood into the creative design of this exhibition. During the 3-day exhibition, about 150 brands were showcased, including SCARLETT GASQUE's boudoir style outfits, LUUNA MIN's home clothing with fun print patterns, and AnaOno's lingerie specially designed for postoperative audiences. At present, the exhibition materials have been launched online.
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2024-02-20 6650
Salon International de la Lingerie -- The Analysis of Paris Lingerie Fair
The Salon International de la Lingerie exhibition concluded on January 22, 2024, showcasing a wide range of underwear, tight corsets, home wear, swimwear, and sportswear from approximately 250 brands. It also provided opportunities for young talents, well-known brands, and suppliers in the industry to exchange and collaborate. The next Salon International de la Lingerie exhibition will be held in January 2025. At present, the exhibition materials have been launched. Click the link to access the Paris Salon International de la Lingerie lingerie exhibition.
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2024-01-31 26173
INTERFILIÈRE PARIS - THE SALON INTERNATIONAL DE LA LINGERIE
THE SALON INTERNATIONAL DE LA LINGERIE AND INTERFILIÈRE PARIS CLOSED THEIR DOORS ON THE EVENING OF MONDAY 22 JANUARY 2024 AFTER 3 DAYS PACKED WITH ACTIVITIES TO ROUND OFF A WONDERFUL ANNIVERSARY EDITION.
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2024-01-29 53047
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.
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2024-01-23 26170
The Analysis of Cross border E-commerce Data for Women's Homewear in January
Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.
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2024-01-09 48491
2023 Annual Fashion Report of Women's Homewear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.
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2024-01-02 38308
Homewear -- The TOP Ranking of Womenswear in December
According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.
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2023-11-30 67353
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.
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2023-10-16 50708
Analysis of Cross border E-commerce Data for Women's Homewear in September
Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.
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2023-09-27 66827
Homewear -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's loungewear styles downloaded by POP users in September, mature and elegant styles have taken the main position, with a significantly increased level of attention compared to the previous month, accounting for 30%. There has also been an increase in the proportion of botanical and floral elements related to this style. The second most popular style is the Korean and Japanese style, accounting for 32%. The attention to the simple European and refined style has decreased compared to the previous month, accounting for 22%. The attention to the sporty and casual style remains the same as last month, accounting for 13%. Compared to the previous month, this month's styles still mainly consist of long pajama sets, with a noticeable increase. There is also an increased proportion of silk fabric in the element design.
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2023-09-13 56489
The Data Analysis of Cross-border Lingerie & Homewear E-commerce
Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.
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2023-08-14 33218
The Exhibition Analysis of Curve New York
From July 31st to August 1st, 2023, the Curve exhibition returned to the Javits Center in New York, bringing together over 150 global brands to showcase their 2024 spring lingerie, activewear, and swimwear collections. The influx of emerging brands and designers injected fresh blood into this edition of the exhibition. This article mainly focuses on the analysis of lingerie styles showcased at Curve, featuring exquisite elements such as delicate lace, silk, and other materials that exude a graceful feminine temperament. The highlight of this exhibition is also the showcase of lingerie worn as outerwear and resort-inspired sleepwear, which have garnered significant attention.
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2023-03-03 47386
The Analysis of Curve New York 2023
The #1 B2B event for intimate apparel industry is back at the Javits Center! Curve, a division of Comexposium, welcomes you with opportunities to create new business, discover upcoming designers, network, and attend special events. This February 2023 edition of Curve New York offered a global mix of 150+ brands showcasing their Fall – Winter 2023 intimate apparel and activewear collections, as well as merchandise for immediate deliveries.
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2023-02-06 63135
The Exhibition Analysis of Salon International de la Lingerie
The Salon international de la Lingerie in Paris is the world’s leading professional event for the lingerie sector. Since 1963 it brings together high- end, core and mass brands of lingerie, loungewear and swimwear for women and men. The January 2023 edition at Porte de Versailles, Paris marked the time for renewal and dynamism of the entire industry. This edition made of reunions confirmed its place as an unmissable event by welcoming buyers from all over the world.