In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.

ULLALA is a brand from South Korea, with three subsidiary brands. ULLALA LINGERIE and BODY VS BODY are underwear brands. The former one emphasizes female elegant and intellectual side, while the latter one underlines female delicacy and seduction. ULLALA PAJAMAS is a loungewear brand, fresh, girly and comfortable. It pursues a natural and comfy wearing experience, uses mainly natural materials and designs for Asian girls, cost-effective and girly.

The Comprehensive Analysis of Underwear and Loungewear Benchmark Brands

For Love & Lemons is founded by Laura Hall and Gillian Rose Kern in 2011, inspired by their hometown Wyoming and their trip to Australia. They stick to the confident, feminine and personalized concept, co-create a dream world where fearless women can take adventures, and provide fantastic clothes for vigorous ladies. For Love & Lemons rethinks creativity, curiosity and the free, fearless spirit, and fuse love with fibers and fabrics. Its collections present both sweet playful childlike elements and adults' sexy aesthetics, fit for fashion-inspired ladies. Its dresses and two-piece items are refined and exquisite.

Moimoln, a Korean kidswear brand, continues its fresh, lovely and fun style in A/W 20/21. Colors in low saturation, fun geometric shapes, fresh flowers and lively animal elements blend with styles to bring warmth and fashion.

Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

Tinycottons, a kidswear brand founded in 2012 in Barcelona, is dedicated to offering unique kidswear through premium cotton and top merino wool. In A/W 20/21 collection, designers mix Yama tones with simple neat silhouettes to take kids on a wonderful winter travel.

Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.

As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.

Among the top 10 kids' loungewear brands, brands from Japan and Korea make up of 90%. Korean loungewear brands especially Organic mom still gain key attention. Besides, Chinese brand XingYaTing ranks the second, reflecting Chinese brands also have a great potential.

moimoln, a Korean kidswear brand, gains much attention. In S/S 2020, moimoln continues its fresh and lovely style. Colorful floral prints, exquisite stripes, lively checks and fun polka dots shine brightly in this season.

"Hello, clouds!" The S/S 2020 collection of moimoln is still fresh and lovely. The fresh check is combined with patterns and letters, fresher than classic retro checks. Fun stick figure is cute and eye-catching. The all-over print of dynamic letters is paired with bright fabrics to add vibrancy. This season moimoln brings a different Nordic feel.

This season the exhibition is very innovative, and makes breakthroughs especially in the range of sizes, comfort and shapewear design. Delicate underwear reflects the influence of boudoir dress. Shapewear is worth more attention, especially the light and medium shapewear which can be paired with fitness suits. Creative and inclusive flexible styles can be created, including the elastic underpants and elastic bra with inside support. The underwear set can be created, because lingerie with simple details, embroidery and individual lace will evoke purchasing desire. Loungewear and ready-to-wear can be combined together. The wool knitted items will be key. Besides, warm and comfortable brushed items can also be created.

This season the exhibition is held in a brand-new private venue. The exhibition specially opens up the Organic Area, and focuses on the brand using environment-friendly fabrics. The collaborative products of fabric design studio Whole draw much attention, and use 100% vegetable dyestuff, organic fabrics and yarns. Sustainable design is still a hot topic at the show, and most lingerie brands are happy to share their latest developments. Fabrics become the focus, and certified cellulose fabric is prevailing. The emerging brands are displayed in the Exposed Area, including the Nette Rose from Cape Town and Tisja Damen from Amsterdam.

The development and blends of recycled, biological and natural fibers are the core of innovation, which also continue to influence the look of lace. The unbleached original color and undyed quality sense are prevailing. The highly functional seamless craft upgrades the silhouette of underwear and swimwear. The mesh fabric is transparent, catering to the theme of wearing underwear outside. The minimalist style is quite suitable for high summer. Bold color-blocking and metal colors are ideal for underwear, swimwear and accessories. Bright colors and new animal prints are complementary for each other. The simple florals with a design sense are fresh and pure. Twigs and leaves will lead the fashion trend. Modern geometric patterns are quite fit for knitted and woven fabrics. Dark-colored decorative lace and retro embroidery display novelty.

Finnish "moi(hello)" and Swedish "moln(cloud)" are combined to form the Korean kidswear brand, moimoln, which contains new Nordic sentiments. This winter this brand continues the Scandinavian Nordic style, with bold color blocks and harmonious collocation to show the beauty in winter.

In this A/W 20/21 trade show, sustainable blended degradable high polymers replace synthetic fibres. Yarns meeting Roica's global recycling standards are key goods. Shape-wear lingerie, swimwear and athleisure wear feature more advanced techniques. Eight-direction stretch, antibacterial property and chlorine resistance enhance the performance of garments. Jacquard knits with light and dark tone are combined with raised patterns to create a 3D effect. Pointelle, floral trims and raised patterns are full of retro daisies.

Loungewear -- Comprehensive Analysis of S/S 2019 Kidswear in South Korean Loungewear Market

milkmile is a South Korean brand for infants and kids, and it is popular for its illustration-like patterns. The 2019 spring collection adopts bright candy colors as the main tone to release 5 styles: flowers, fruits and vegetables, animals, weather and preppy style.

In the snowy winter, red Santa Claus, green Christmas trees and cute reindeer exude a strong Christmas vibe.

Kids' loungewear in A/W features brighter colors, exaggerated animals, sports and sweet details, feeling vivid and diverse. Loungewear can also be worn outdoors.