Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-25 1321
Homewear -- The Data Analysis of Womenswear Cross-border E-commerce in March
Current situation analysis: According to data from the Amazon platform in March 2024, women's pajama sets received special attention this month, with a year-on-year growth rate of 63.46%. The styles mainly include basic silk pajamas, knitted home clothing sets, and shorts and hoodies sets. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.)Data conclusion: The increasing demand from consumers for women's pajama sets indicates that they are more inclined to purchase set style items, which can save the hassle of matching, especially for comfortable, fashionable, and more versatile styles with a higher preference.
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2024-04-15 4532
The Comprehensive Analysis of Casual Homewear Designer Brand
The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.
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2024-03-29 32836
Homewear -- The TOP Ranking of Womenswear in March
This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.
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2024-03-19 22867
Homewear -- The Data Analysis of Womenswear E-Commerce
March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.
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2024-03-12 23074
Cartoon Pattern -- The TOP Ranking of Pattern
According to the POP 2024 February Top 100 User Downloads List, cartoon style is still the main style of single item designs for baby and small and medium-sized children's clothing in spring and summer 2024, with dinosaurs, bears, rabbits, and dogs being the most commonly used cartoon characters. In addition, ocean elements and car toys are also popular elements, and the above types of patterns can become the focus of attention this month.
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2024-03-08 15448
Fresh Homewear -- The Comprehensive Analysis of Designer Brand
Plain cotton and linen fabrics can create a clean and comfortable home time. The refreshing and non stick fabric characteristics have a strong tolerance for girls' body shape. In addition, some girlish details and pattern decorations are added, such as bows, cotton lace edges, perforated embroidery, pleated design, floral prints, lazy plaid, refreshing stripes, etc., which are suitable for the aesthetic and home needs of most girls, Presenting a unique beauty of laziness and casualness.
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2024-03-06 5392
Comfort and Function -- The Comprehensive Analysis of Maternity Designer Brand
The pregnancy and breastfeeding underwear series is crucial for pregnant women, taking into account the special needs of both pregnancy and lactation. Various brands have developed various details and functional designs based on these special needs, including comfortable traceless designs, sexy lace or ribbon decorative designs, designs suitable for sports wear, and shoulder strap buckle designs, front and middle buckle designs, and wrap designs that are convenient for pregnant mothers to breastfeed. This report focuses on the changes in cup size and waist circumference from pre pregnancy to post pregnancy, recommends relevant brand styles, and extracts and analyzes special categories and functional details.
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2024-03-04 9614
Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand
The Intimissimi brand emphasizes the use of exquisite craftsmanship design in its new products this season, such as the use of nude mesh to create realistic tattoo textures, geometric embroidery with modern fashion sense, and delicate floral embroidery with a spring atmosphere. In addition, cotton bottomed styles suitable for spring and summer wear, with fresh colors and a creamy texture, are also the focus of this season.
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2024-02-21 14015
Curve -- The Analysis of New York Underwear Exhibition
The New York Curve exhibition was held from February 4th to 6th, 2024 at the Javitz Center in New York. The influx of emerging brands injected fresh blood into the creative design of this exhibition. During the 3-day exhibition, about 150 brands were showcased, including SCARLETT GASQUE's boudoir style outfits, LUUNA MIN's home clothing with fun print patterns, and AnaOno's lingerie specially designed for postoperative audiences. At present, the exhibition materials have been launched online.
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2024-02-20 6677
Salon International de la Lingerie -- The Analysis of Paris Lingerie Fair
The Salon International de la Lingerie exhibition concluded on January 22, 2024, showcasing a wide range of underwear, tight corsets, home wear, swimwear, and sportswear from approximately 250 brands. It also provided opportunities for young talents, well-known brands, and suppliers in the industry to exchange and collaborate. The next Salon International de la Lingerie exhibition will be held in January 2025. At present, the exhibition materials have been launched. Click the link to access the Paris Salon International de la Lingerie lingerie exhibition.
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2024-01-31 26259
INTERFILIÈRE PARIS - THE SALON INTERNATIONAL DE LA LINGERIE
THE SALON INTERNATIONAL DE LA LINGERIE AND INTERFILIÈRE PARIS CLOSED THEIR DOORS ON THE EVENING OF MONDAY 22 JANUARY 2024 AFTER 3 DAYS PACKED WITH ACTIVITIES TO ROUND OFF A WONDERFUL ANNIVERSARY EDITION.
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2024-01-29 53047
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.
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2024-01-23 26170
The Analysis of Cross border E-commerce Data for Women's Homewear in January
Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.
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2024-01-15 32569
The Comprehensive Analysis of Luxury Homewear Designer Brand
Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.
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2024-01-09 48491
2023 Annual Fashion Report of Women's Homewear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.
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2024-01-04 6422
Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.
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2024-01-02 38308
Homewear -- The TOP Ranking of Womenswear in December
According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.
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2023-12-27 27890
The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.
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2023-12-22 19278
Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand
The single item design for infants and young children usually focuses on creating a "soft healing" atmosphere, with fresh and elegant color combinations combined with comfortable and soft fabrics to create a warm and pleasant environment. Single items can provide infants and young children with a comfortable and reassuring dressing experience. Currently, the top 5 popular domestic brands for infant and toddler products are UNIQLO, Balabala, Tongtai, YEEHOO, and EMXEE. This article will analyze popular infant and toddler brands one by one, including the latest brand trends, best-selling products, and brand new combinations, providing reference and trend elements for infant and toddler product development.
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2023-12-21 60034
Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand
Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.
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2023-12-13 20451
Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand
The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.
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2023-12-08 23202
The Analysis of ALMOND ROCKS The Underwear Designer Brand
The ALMOND ROCKS brand was founded in 2010 by street artist and graffiti artist SKA while studying in the UK. It is a unique brand with socks as its core category. Through an average of 300 monthly trendy buyer live broadcasts on Xiaohongshu, it has brought its unremarkable "socks" into the fashion circle and gradually expanded into the warm series, home clothing and underwear market, and sun protection categories. The brand's styles are rich in color and not monotonous, adept at using visual illusion art to give the styles unique fashionable and sexy qualities. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browsing index, making it a key focus brand. On the other hand, the brand's socks, insulation series, home clothing, and underwear have a unique, fashionable, and artistic design style. Compared with common styles on the market, ALMOND ROCKS has a more diverse use of colors and patterns, and is good at using visual illusion design to make the style more unique, Catering to the preferences of consumers who pay attention to life details and do not blindly follow the trend.
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2023-12-05 14138
New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand
Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.
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2023-11-30 67353
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.