Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-25 1517
Vitality Attack -- The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the ANTA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2024-04-18 4207
Chic Techwear -- The Comprehensive Analysis of Men's Wear Designer Brands
This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.
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2024-04-11 20713
Outerwear -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.
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2024-04-09 11166
Elegant Outdoor -- The Comprehensive Analysis of Women's Runway
24/25 autumn/winter women's fashion runway comprehensive trend, exploring new ways of elegant outdoor dressing for women. This season, the British outdoor style of women's clothing combines classic protective windbreakers, plaid elements with outdoor metal buckles, parkas, and more, highlighting the return of elegant outdoor style; The minimalist and elegant style creates a comfortable and fashionable atmosphere through understated colors and details, allowing people to feel an inner luxury; The elegant artistic style emphasizes the layering of abstract art and layers, creating a unique and elegant beauty. Lightweight protective fabrics such as silk knit and satin nylon showcase a soft and powerful sense of power; The exquisite environmentalism style takes environmentalism as an important design concept and is also reflected in women's clothing design. The use of sustainable materials and emphasis on environmentally friendly processes echo the pursuit of sustainable development in today's society.
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2024-04-07 3918
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
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2024-04-07 9609
Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.
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2024-04-01 10990
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-03-29 36486
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
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2024-03-28 28584
New Outdoor Style -- The Comprehensive Analysis of Menswear Designer Brand
In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.
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2024-03-21 16932
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-03-13 36066
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
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2024-02-28 13236
Redefine the Uniforms -- The Men's Runway Analysis of Sacai
The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.
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2024-01-23 21651
Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand
This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.
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2024-01-19 17825
Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce
This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.
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2023-12-29 41228
Fashion Taste -- The Analysis of Emporio Armani The Luxury Menswear Brand
Emporio Armani is an Italian fashion brand founded by renowned designer Giorgio Armani in 1975. The brand is famous for its luxurious and fashionable style, providing men and women with high-quality fashion, accessories and perfume. Emporio Armani's design style combines modern and classic features, emphasizing details and cutting, reflecting the spirit of elegance, simplicity, and fashion. The brand is highly respected for its unique Italian style and high-quality fabrics. Its men's clothing collection incorporates a minimalist and exquisite design, showcasing the elegance and confidence of urban men.
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2023-12-28 29127
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.
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2023-12-13 18695
The Comprehensive Analysis of Cycling Wear Designer Brands
In recent years, cycling has become a fashionable way of exercising, and more and more people choose to ride to exercise and enjoy nature. Good cycling equipment can enhance the image of cyclists, make them more professional and confident, and also attract more people to participate in cycling sports. The recent trend of outdoor cycling clothing not only needs to balance practicality and functionality, but also emphasizes appearance design. Popular cycling clothes usually come in various fashionable colors and styles, which can meet the personalized needs of different cyclists and give people a fashionable and sporty feeling. This report excerpts some popular and visually appealing cycling clothing brands from Europe and America for reference.
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2023-11-29 31736
The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-14 30872
Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands
It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.
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2023-11-02 69533
The TOP Ranking of Skiwear
This report analyzes the top 100 ski suit data based on POP user downloads from September to October, mainly from two dimensions: design details and silhouette.
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2023-10-24 58580
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
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2023-10-23 18943
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
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2023-10-16 72214
Active Jacket -- The TOP Ranking of Menswear & Womenswear
Based on the analysis of the top 100 sports jacket data on POP user downloads from September to October, we can find that in the past month, the market has shown a high level of attention to designs such as ribbon decoration, pocket design, badge decoration, heterogeneous stitching, stitch decoration, zipper decoration, and letter printing. Next, we will conduct a detailed analysis of these styles and details.
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2023-09-27 21016
The Comprehensive Analysis of Sportswear Retail Market in September
The main shooting locations this month are Shanghai Kerry Center, Shanghai Grand Gateway, Shanghai Harbour City, and Shanghai Taikoo Hui on West Nanjing Road. Next month, we plan to shoot at the Kerry Parkside shopping mall in Pudong. The retail market is focusing on the sport leisure, yoga fitness, and outdoor sports styles for spring and summer, showcasing vitality through clothing design, and creating a complete autumn sports atmosphere with light, shadow, and color. The market is everywhere filled with the hot fashion sport style.