The outdoor functional brand CAYL (Climb As You Love) was founded in 2011. Its founder Euijae Lee didn't have any relative experience of costume design, but he established this brand only because of his passion of climbing, no matter hiking, cycling or climbing is the energy source of his daily lives. The S/S 2021 series "Our Comfortable Mountain Vol.6" continuously encourage people to go outdoor through its wide-range of comfortable, convenient and protective equipment. CAYL always put functionality and adaptability in front of any fashion elements. The brand would update the current silhouette and release new convenient style in the warmer climate.

According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.

In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.

This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

As a result of COVID-19, S/S 2021 four major fashion weeks are held both online and offline. This season men's trench coats and outerwear blend functionality with practicality in either fabrics or designs. Blends of combed wool and sheeny materials become the key fabric this season, leading a new trend for trench coats and outerwear and fusing fashion with daily life.

High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.

According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.

According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.

According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.

This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.

The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.

via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.

After graduating from university, designers Keita Ikeuchi and Mihoko Mori joined ISSEY MIYAKE in charge of design and procurement before launching their own outdoor brand, And Wander, in 2011. They hope to express the joy of mountaineering. Its clothing is famous for the unique and chic functional design.

This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.

According to data analysis of TOP 100 downloaded men's jackets in January, the outdoor style grows obviously. Fashion leisure and athleisure style decline a little. The hooded jacket is still the most popular style, followed by the turn-down collar jacket. Baseball jackets take on a momentum to return. Protective and functional styles gain much attention in this month. Color-blocking and spliced materials are main crafts.

According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.

According to data analysis of the TOP 100 downloads of boys' puffa jackets in October, the fashion and leisure (the emerging design style) and outdoor sports (the outdoor workwear style) are dominant. The element of pattern declines, and the application of letter turns from large-scale application to placement detail decoration. Color-blocking is still dominant, while the area of splicing is narrowed. And the fabric pays more attention to comfort and functionality.

In A/W 19/20, the sportif style and the leisure style are dominant in girls' brands, such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids. In terms of silhouettes, baggy pants, loose pants, flares, leggings and washed jeans are main items. Different details and fabrics show the unique brand style.

This season boys' puffa jackets brighten our eyes with colors and designs. This report will make a comprehensive analysis of Mini Peace, MQD, Balabala, little MO&CO. and GXG.kids. Eye-catching green tones, red tones and yellow tones bring a new visual experience for A/W 19/20. Outdoor camouflage and workwear style are also advocated. Universe elements and collaboration collection with IP prevail.

Mini Peace, Balabala, little MO&Co., GXG.kids, and MQD have their own features in A/W 19/20 girls' puffa jackets. The puffa jacket of little MO&Co. mainly applies shiny materials to design fashionable and eye-catching styles. GXG.kids adopts 3D decorations in details, very lovely. Balabala and MQD mix the workwear style into girls' puffa jackets to make them more outdoor. Mini Peace pays attention to the changes of silhouette. The short style is beautiful and the long is warm and fashionable. Pink tones get hotter.

According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.