Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
Free Wilderness -- The Analysis of UPPERVOID The Outdoor Designer Brand
UPPERVOID, founded in 2020, is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared to traditional outdoor brands, UPPERVOID focuses on outdoor clothing that is both aesthetically pleasing and practical, satisfying both fashion and practicality in outdoor wear. This brand focuses on localized and youthful design, aiming to create outdoor products that are both suitable for various scenarios and fashionable and professional, simplifying clothing choices. UPPERVOID uses advanced technology and innovative fabrics to provide excellent breathability, waterproofing, and warmth to meet the needs of outdoor sports enthusiasts. UPPERVOID's clothing design is unique, suitable for the style of young people, and emphasizes rich details. It can meet the requirements of outdoor activities while also possessing the fashion of urban daily wear.
The Analysis of The North Face The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze The North Face brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
The Analysis of Columbia The Benchmark Outdoorwear Brand
Columbia was founded in 1938 and initially focused on producing raincoats and hats. Later, it gradually expanded its product line and focused on researching high-tech fabrics. Today, it has become a comprehensive outdoor brand with diversified products. The brand regards functionality as the core of its design and pays attention to details. They use advanced technology and materials to ensure that the product has good waterproof, breathable, and warm performance in outdoor environments. The most well-known technologies among them are Omni Heat Omi · Thermal Reflection Technology and Omni Tech Omi · Waterproof Technology. These technologies can effectively meet the needs of outdoor athletes in different climatic conditions. The brand's design style leans towards simplicity and practicality, emphasizing comfort and convenience. Their products usually have simple lines and practical functional details to provide the best wearing experience and convenient use.
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
Vivid Imagination -- The Analysis of J. LINDEBERG The Luxury Sportswear Brand
J. LINDEBERG was established in 1996, headquartered in Stockholm, the capital of Sweden, and entered the Chinese market in 2012. When the brand was founded, its bright and slim fitting golf clothing broke the traditional gray and loose fitting attire at the time, quickly conquering the European golf industry, and subsequently launching product lines such as fashion, skiing, and formal attire. The brand's logo originates from the abbreviation J L-shaped, resembling a bridge, meaning "a bridge between fashion and functionality". J. LINDEBERG is positioned as light luxury, always adhering to the concept of connecting fashion and functionality, and a simple but not minimalist style. The brand creates multi scene clothing for modern urban elites with bold colors, comfortable practicality, and rich functionality. Besides the product itself, J LINDEBERG also actively advocates for a proactive, dynamic, and innovative lifestyle.
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands
It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.
The Comprehensive Analysis of Sportswear Retail Market
The main filming locations this month are Shanghai Kerry Center, Shanghai MIXC, Shanghai Yangpu Heshenghui, and Shanghai Huijin Department Store. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in spring and summer, showcasing vitality through clothing design, and constructing the entire autumn and winter sports atmosphere with light, shadow, and color; The market showcases a hot and fashionable sports style everywhere.
Smart & Elegant -- The Analysis of MACKAGE The Luxury Down Jacket Brand
Mackage was born in Montreal, Canada, and was founded by Eran Elfassy and Elisa Dahan in 1999. As a Canadian luxury outerwear brand, its design showcases taste in a low-key manner. Combining luxurious fabrics with exquisite cutting, elegant silhouettes, and professional technology has become a model for international modern high-end outerwear brands, allowing Mackage's style to present a bold attitude in modern cities.
Camping Journey - Snow Peak Outdoor Benchmark Brand Analysis
Snow Peak is an outdoor brand originating from Japan, established in 1958. Since its establishment, we have always adhered to the concept of developing "the lightest, smallest, and most exquisite products in the world", and through continuous testing and development, we provide outdoor enthusiasts with products suitable for various outdoor activities. Snow Peak always adheres to the "hypothesis test" development and design method to ensure product quality and practicality. In 2014, Snow Peak successfully debuted in the outdoor fashion industry by launching a clothing line under the leadership of Yamai Risa. At present, Snow Peak's product line covers multiple fields including outdoor clothing, household utensils, cupware, outdoor tent sleeping equipment, camping utensils, stoves, and lighting fixtures.
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand
The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
Woven Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.
Knitted Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally friendly and sustainable development of functional fabrics. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the 25/26 autumn and winter exhibition situation. This report focuses on functional knitted fabrics and provides a detailed analysis of six trend points, including recycled cellulose, waste recycling, low-carbon footprint, biodegradation, warm fleece, and breathable and quick drying, from three aspects of fabric material, environmental protection, and functionality. The analysis focuses on appearance, performance, material, and applicable clothing categories, providing new ideas for clothing and fabric development.
Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand
F/CE(Functional, Cultural, Exploration) is an outdoor clothing brand from Japan, established in 2010. F/CE is committed to creating functional and high-quality modern fashion clothing and bags. F/CE takes the cultures of various countries around the world as design inspiration and pursues innovation that brings new insights and discoveries. Each quarter, choose a country as the theme, personally visit the theme country, get to know its life, history, architecture, art, music, and other aspects, and integrate the inspiration and details felt locally into the design. F/CE attaches great importance to the specifications, functionality, and completeness of tools. F/CE believes that only by combining the functionality required for urban life with the impressions gained from travel can F/CE's products be perfectly presented.
Active Jacket -- The TOP Ranking of Menswear & Womenswear
Based on the analysis of the top 100 sports jacket data on POP user downloads from September to October, we can find that in the past month, the market has shown a high level of attention to designs such as ribbon decoration, pocket design, badge decoration, heterogeneous stitching, stitch decoration, zipper decoration, and letter printing. Next, we will conduct a detailed analysis of these styles and details.
Versatile Sports -- The Comprehensive Analysis of E-commerce Kidswear Brand
Appropriate sportswear plays a crucial role in children's all-round sports. Professional sportswear not only provides comfort and adaptability, but also provides necessary protection and support to ensure the best performance of children in various sports such as running, tennis, skating, golf, yoga, etc. Professional children's versatile sports clothing should have constant temperature, breathability, moisture absorption, and quick drying properties to keep children dry and comfortable during exercise. Sports clothing should provide sufficient support and protection to reduce potential accidental injuries during exercise.
Down Jacket -- The Comprehensive Analysis of Benchmark Kidswear Brand
Based on customer search interactive data and market research, we have launched a brand hot list of down jacket benchmarks that have received the most attention from designers in the past three months. In the hot list, we can see that down jacket items from brands such as PUMA, the north face, and filakids have received attention from designers who focus on scientific performance. Brands such as new balance, Il Gufo, and balabala, which focus on innovative design, are more concerned by designers who focus on planning and development. This report will focus on children's clothing cotton down items, with a focus on recommending benchmark brands such as PUMA, the north face, filakids, new balance, Il Gufo, balabala, and MQD.
The Analysis of DESCENTE The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads from September to October in POP, the minimalist style is more prominent, followed by smart casual, athleisure, and young lady styles. In terms of silhouette, the main focus is on loose and straight shapes, with short padded coats, lightweight down jackets, down vests, and long down jackets receiving more attention; In terms of process details, the combination of fleece and down, detachable design, and geometric stitching have been given special attention; In terms of fabrics, fabrics with special textures, such as fleece, knitted fabrics, corduroy, leather, etc., as well as fabrics with a matte cotton texture, have been given special attention.
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.