According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.

alk phenix, whose designer is DAISUKE KAMIDE, is a sub-brand of Phenix. Although alk phenix is a branch, it still features functionality, and it is more fashionable than Phenix. The A/W 2019 lookbook includes the Shu Anorak, Cargo Pants and reflective zakoche shoulder bags. Functional fabrics go though the entire collection, injecting mountain garment with urban qualities.

Founded in 2011, MANAN's style is dark street. The main tones are black and white. Cuts, materials and techniques are offbeat and novel. MANAN employs new ideas to create unconventional garments.

Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.

COOIII , a Chinese kidswear brand, show its imagination of winter sports. Graphics and color blocks are combined to show the naive quality.

As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.

In July, smart casual and outdoor sport styles are dominant. Letters, landscape patterns and florals are the mainstream. Splicing is still popular.

As the largest outdoor sporty product trade show, Outdoor Retailer S/S 2020 was held in Denver. This trade show's focal point is multifunctional aesthetics emphasizing recycling, multiple functions, innovation and original designs. More brands, retailers, buyer and designers have paid attention to this emerging market.

ISPO Shanghai 2019 was held from July 5 to 9 in SNIEC. This trade show included six categories - running, exercise, skiing, diving, sports and supply chains. More than 500 sport brands showed their latest designs.

Fashion SZ Show 2019 was held in July 4. Nearly 100 original designers brought their innovative and commercial A/W collections. Puffas and wadded jackets are key. Brights enliven puffas. Clips are functional, while quilting methods combine functionality and aesthetics. The statement street style and oversized pockets are appealing.

Pitti Bimbo kidswear has an important position in Pitti Immagine. Emporio Armani attended this exhibition for the first time. Pitti Bimbo launched The Kid's Lab! in June.

The 89th Pitti Bimbo for baby&toddler is the most famous exhibition. According to the public statistics, the key kidswear markets are Russia, Western Europe, Middle East and Asia. Pitti Bimbo provides inspiration with the outstanding concept themes, clear layouts and quality selections.

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Puffa jackets are indispensable for A/W. Materials, colors and accessories are used to reinvent puffa jackets.

Rico Lee cooperated with 3M to release a special collection with the theme of Space Survival in A/W 2019 Shanghai Fashion Week. The Industrial Revolution collection co-designed by Rico Lee and ANTA is impressive. Space Survival is like an opera about humans living in other planets. The elements of space exploration are integrated into the collection. Sustainable materials are used.

A/W 19/20 Seoul fashion week has ended. There are many styles we can see from fashionistas in Seoul. Hot street style is gradually replaced by simpler colors. Exaggerated punk styles are softer. Bright decorations on some parts enhance the whole look. Suits in simple silhouettes and romantic grey tones are of spring mood. The female images become tougher, and the non-sexism emerges.