Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.

As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.

The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.

The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.

"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." -- Dieter Rams OAMC follows the design principle of "Less, but better", and combines functionality with design aesthetic. Multiple-layered items like vest shirt, long coat, jacket and suit are shown in this collection. Designer also applies layered tie-dye elements and sophisticated prints to fuse the signature brand style with modern designs.

According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.

Under the severe global epidemic condition, fashion world is trying to make breakthrough and change. In the latest A/W 21/22 Big Four fashion weeks, the collections of many brands not only put emphasis on practicality and comfort, but also freshness and joy. So people are having rising demands for fresh and healing fabrics in the post-epidemic era. This report will analyse the future fabric trend for women's trousers through the introduction of warm cotton fabric, comfortable spandex, quality worsted fabric, durable coarse fabric, liquid glossy fabric, flexible leather, fancy corduroy and light chemical fiber.

The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.

A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.

The outdoor functional brand CAYL (Climb As You Love) was founded in 2011. Its founder Euijae Lee didn't have any relative experience of costume design, but he established this brand only because of his passion of climbing, no matter hiking, cycling or climbing is the energy source of his daily lives. The S/S 2021 series "Our Comfortable Mountain Vol.6" continuously encourage people to go outdoor through its wide-range of comfortable, convenient and protective equipment. CAYL always put functionality and adaptability in front of any fashion elements. The brand would update the current silhouette and release new convenient style in the warmer climate.

According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.

In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.

This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

As a result of COVID-19, S/S 2021 four major fashion weeks are held both online and offline. This season men's trench coats and outerwear blend functionality with practicality in either fabrics or designs. Blends of combed wool and sheeny materials become the key fabric this season, leading a new trend for trench coats and outerwear and fusing fashion with daily life.

High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.

According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.

According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.

According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.

This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.

The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.

via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.