Since its establishment in London in 2011, the UK designer brand Sister Jane has been rooted in the market with a design style that showcases the interests, retro, and romance of the adult world. Its design advocates classics with innovation, and elements such as bows, ruffles, puffed sleeves, and retro collars are reorganized every season for new design attempts. From color to material to comfort and practicality, Sister Jane is dedicated to creating modern romantic images that bring youthfulness to life.

Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.

In the June market of Dongdaemun in South Korea, the focus is still on summer clothing, with key items including dresses, t-shirts, and shirt-jackets. The use of pleats in design has become mainstream, with vertical pleating applied to various garments, while tuck pleats create a more elegant and exquisite look. French-inspired floral cutouts and embroidery, as well as minimalist patchwork dresses, exude an elegant and luxurious vibe. Romantic three-dimensional flowers add a touch of feminine grace. Additionally, the bear motif is also popular among the younger demographic.

Sweet lady style is a type of dressing style that emphasizes on showcasing feminine qualities and highlighting a ladylike elegance and cuteness. It emphasizes on simple and fresh design styles, as well as pale and warm color combinations, incorporating fancy decorations and yarn embellishments to create a sweet and cute atmosphere. If you are fond of the girly look, you can try this style of dressing to show off your elegance, intelligence, and confidence.

Cest Moidew is a niche independent designer brand from South Korea, established in 2013. The name "Cest Moidew" is derived from French and translates to "It's me." The brand offers a crossover style for women that is suitable for everyday life and office settings, allowing individuals to express their personalities. Drawing inspiration from the beauty of everyday life, Cest Moidew creates a vacation-inspired romantic French girl style, aiming to cultivate an elegant and vintage feminine image.

Street fashion photography captures street style, allowing people to understand the fashion trends in different places, countries, demographics, and age groups. It stimulates people's fashion awareness and interest by showcasing the diversity and evolution of fashion culture. Street fashion photography not only highlights the variety and fluidity of fashion, but also influences people's fashion consumption beliefs and behaviors, exerting a significant impact on the fashion industry as a whole. Among them, women's sweaters as individual pieces and their styling techniques are particularly worth our attention.

SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.

MARRON EDITION is a creatively designed brand founded by a small collaborative team. The brand specializes in presenting its unique design concepts through a minimalistic design style, using simple elements to create a lightweight, retro-inspired atmosphere while combining the latest fashion trends to create perfect matching items. In the 2023 Spring/Summer collection, a simple, succinct design style is used to create a classic professional image, with a combination of minimalistic and retro color styles that present a popular and trendy, Korean-style female professional image.

Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

NONLOCAL is a designer brand from Seoul, South Korea. This Korean niche brand focuses on simple and comfortable daily wear, with some classical elements woven in. The brand features a low-saturation color palette, complemented by clothing pattern prints that exude a charming sense of femininity. In the 2023 Spring/Summer collection, NONLOCAL continues its consistent style of simple and minimalist Korean design with a "picnic" theme extending the pattern and clothing design, which is a unique and noteworthy brand to watch in the coming season.

YUPPE is a Korean niche designer brand that specializes in gentle, low-saturation color tones that exude elegance and warmth. Most of its styles are suitable for daily and commuting wear, with simple and fresh designs that emphasize comfort. The brand embodies the youthful and beautiful charm of Korean-style ladies. In the 2023 Spring/Summer season, YUPPE will continue its brand's fresh Korean-style clothing concept and gentle and elegant color concept, not influenced by fashion trends, and will focus on creating daily wear for young girls.

The Le Yiel brand was founded by designer Hyeyeon Lee in 2016 and began releasing new collections since the spring and summer season of 2017. It features modernity and fine tailoring, creating a fashion-forward appearance for wearers. Additionally, the youthful collar designs showcase vitality and combine perfectly with tops and dresses, resulting in a fashionable and sweet look. In the spring and summer of 2023, the brand continues to adhere to clever tailoring design, accurately portraying the fashion characteristics of urban young women, making women more confident and beautiful.

This is a niche Korean women's clothing brand known for its unconventional designs that mix and recombine various elements. Many idols also love this brand. Their designs combine basic silhouettes with trendy elements and colors, creating classic and versatile clothes that are simple yet unique. This is a fashion brand full of innovative thinking, founded by two former popular musicians who are often called the "playful group" of the Korean fashion industry. They combine music and fashion to create playful and lively clothing. Their 2023 spring/summer women's collection continues their signature minimalistic style, conveying the brand's fashion concept.

Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

NancyBoo is a brand that combines various styles, including quirky, cool, retro, and chic. The brand strives for differentiation, passion, and creativity, and enjoys distorted and challenging creative designs. Fun colors are incorporated into clothing, creating a lively and playful girl-like image. The 2023 Spring/Summer Women's Wear "Jeju" Collection showcases unconventional vacation fun through a quirky and cute dressing perspective, with stylish and surprising conflicts.

EYEYE is a sub-brand of KYE, founded in 2011 by designer Kathleen Kve who obtained her undergraduate and postgraduate degrees in fashion at Central Saint Martins in London. As the younger line of the brand, EYEYE focuses on whimsical and humorous designs with simple silhouettes and interesting details, using gorgeous and textured patterns and simple shapes to recreate a youthful and energetic image. The 2023 Spring/Summer collection expresses a tomboyish style with the use of neutral seasonal colors, conveying a practical and youthful clothing style for young girls.

MY ROMANCHIC is an independent designer brand based in Korea, founded by designer Choi Hyejung in 2015. As a sub-line of ROMANCHIC, it continues to emphasize its main theme of romanticism, while differentiating itself through the addition of a collegiate-casual series. MY ROMANCHIC presents a slightly playful style with comfortable tailoring and a relaxed attitude.

The MOON LEE brand was born in London, UK in 2015. The designer's mother is a Hanbok designer, and her father is a sculptor. The brand combines the mother's design style with the father's aesthetics. The designer uses the brand as a medium to express her emotions and reactions to current events. She uses fabric as canvas, integrates modern pattern cutting techniques, and inherits traditional Korean textiles. Due to its bold colors and designs, the brand quickly gained popularity and praise from the fashion media.

May 2023 -- The Womenswear Market Analysis of Korean Dongdaemun

BADEE is a niche brand from South Korea, founded in 2019. Its millennial hot girl style has quickly gained popularity on social media among many celebrities and bloggers. BADEE, derived from "Bad Day," draws inspiration from 1990s subcultures and focuses on sexy aesthetics. "SAME SHIT, DIFFERENT BADEE" is the brand's spirit, and its series designs are bold and daring. The 2023 Spring/Summer women's collection continues to exude the Y2K hot girl vibe with highly saturated bright colors, showcasing the cool and trendy feel of the era.