Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-07-15 38500
The Analysis of Hermès The Luxury Womenswear Brand
Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, the brand specialized in manufacturing high-end horse harnesses, and it has a history of over 170 years. Hermès is a global company that is committed to traditional craftsmanship and constant innovation. As of 2014, it has seventeen product lines including luggage, scarves, ties, clothing, and lifestyle goods. The main store of Hermès is located in Paris, France, and it has branches all over the world.
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2023-06-08 63483
Mature Elegance -- The Comprehensive Analysis of Women's Knitwear
Mature elegance is a style of women's fashion that combines sophistication with gentle restraint. This style often features high-quality fabrics such as silk, cashmere, and wool, with attention paid to the coordination of texture and color. Floral and textured patterns are also commonly used to convey a refined and gentle femininity. Attention is given to details, with emphasis on creating soft curves and delicate lines to enhance a woman's natural beauty.
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2023-05-30 13337
The Analysis of Yoeyyou The Womenswear Designer Brand
YOEYYOU is a fashion brand founded by designer You Yue in 2015. The brand aims to convey the concept of being a women's fashion brand and seeks to portray an inner state of tranquility. YOEYYOU pursues a harmonious blend of strength and beauty, expressing a vision of mature independence, beauty, and confidence. The fashion integrates seamlessly into everyday life, shaping the urban woman's balanced and refined temperament. As a Chinese designer, the brand combines an understanding of Chinese culture with modern aesthetics, resulting in a fresh and elegant new concept rooted in Chinese artistic aesthetics. Through the language of clothing, YOEYYOU captures the ever-changing interplay of light and shadow and the contours that trace the graceful movements of women in their lives.
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2023-05-16 21252
Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand
Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.
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2023-05-06 83481
Dress -- The TOP Ranking of Womenswear
Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.
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2023-04-29 64038
The Comprehensive Runway Analysis of Haute Couture
Bright and vibrant colors such as pink, orange, light blue, and lavender were key trends in the 2023 Spring/Summer haute couture fashion week for women's clothing, emphasizing a sense of fashion and confidence. Modern elements such as cut-out designs, artful tailoring, and intricate details conveyed a feeling of innovation and style. Drawing on years of experience, designers transformed the base skirts into various layered or non-layered shapes, ranging from loose to fitted, perfectly showcasing the curves of modern women.
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2023-04-27 22021
Modern Elegance -- The Analysis of Bottega Veneta The Luxury Womenswear Brand
Matthieu Blazy presented the Bottega Veneta 2023 spring-summer fashion show. In contrast to his reserved and quiet style, Blazy planned a more grandiose event aimed at celebrating the Bottega Veneta wardrobe, a world that is self-determined, unconstrained, and not limited by time or trends. Bottega Veneta adheres to freedom and the pursuit of excellence in both everyday and grand occasions.
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2023-04-27 20508
Elegant Fashion -- The Analysis of Valentino The Luxury Womenswear Brand
The Valentino 2023 Spring/Summer Collection promotes the authenticity of modern people, emphasizing the expression of the wearer's individual charm. The brand always blends innovation and tradition, seeking a balance between high-end customization and street fashion. Through clever collisions of time and space, it conveys a unique fashion attitude. By expressing distinctive personality traits through a sensual aesthetic, Valentino integrates classic design elements with novel aesthetic concepts.
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2023-04-19 36456
The Analysis of Givenchy The Luxury Womenswear Brand
Givenchy explores the synthesis of Parisian elegance and American cool at the heart of creative director Matthew M. Williams’ work for the house with a new Spring 2023 campaign by photographer Heji Shin.
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2023-04-19 31905
Retro Modern -- The Analysis of COACH The Luxury Brand
“In My Tabby” is a campaign that celebrates the defining moments that make us who we are, featuring the our iconic silhouette—the Tabby bag. Directed and photographed by Charlotte Wales, it underscores the message that what we carry makes us stronger through the personal narratives of our Coach Family.
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2023-01-11 64764
Minimalist Unisex -- The Analysis of Rejina Pyo The Womenswear Designer Brand
Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with our wearers over time.
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2022-11-08 79123
Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand
In 1952, Gaby Aghion designs her first collection and the story of Chloé, one of the first luxury ready-to-wear houses, begins. An alternative to the stiff formality of haute couture, Chloé offers an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details. The label is now led by Creative Director Gabriela Hearst, who furthers its signature aesthetic of cool, French-girl style with its ready-to-wear, accessories, shoes and fragrances.
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2022-11-04 64876
Jacquard -- The Comprehensive Analysis of Womenswear Runway
Jacquard fabrics are presented less frequently than other fabrics. Tone-on-tone jacquard fabric is the mainstream. POP Fashion figures out four major styles of jacquard fabric: monochromatic satin, 3D texture, classic motif and diverse crafts. All the data and materials come from fashion weeks in Milan, Paris, London, New York and Copenhagen.
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2022-11-02 46022
Lace Fabric -- The Comprehensive Runway Analysis of Womenswear
This report digs into the lace fabrics of S/S 2023 women’s runway shows in Milan, Paris, London and New York. We can see from the evolution that classical sophistication(37%) and soft see-through lace(29%) are the main styles. Christian Dior nods to the medieval fashion and offers its luxury and sophisticated lace. The 3D flowers(24%) on lace are also noteworthy in this season. The post-finish embellishments(11%) also reveal a rising trend. Chanel is a representative brand that combines lace with luxury crystals and rhinestones.
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2022-11-01 77456
Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway
The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.
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2022-10-31 80683
Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-10-23 82564
Witness the Show -- The Style Analysis of Women's Knitwear
For Spring/Summer 2023 women’s knitwear, Simple Casual is the most popular style in the market; Commute Elegance decreases in the mature lady market, but the performance of Chanel-inspired styles is outstanding; for young consumers, Athleisure shares a bigger proportion than Sweet Girl; Retro Leisure is also a noteworthy style in this year. The decreasing ethnic styles highlight a vacay atmosphere in this season.
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2022-10-17 71208
Color/Craft/Pattern -- The Comprehensive Runway Analysis of Women's Leather & Fur(Part II)
Based on the S/S 2023 four major fashion week shows, POP Fashion digs into the analysis of colors and crafts of women’s leather and fur. Colorless hues share the largest proportion; lighter colors are trending upward; the thick pine green reflects natural vitality on leathers; splicing, braiding and cutting are the major crafts; zippers and waist details are also noteworthy.
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2022-10-14 69032
Style/Item/Material -- The Comprehensive Runway Analysis of Women's Leather & Fur(Part One)
Based on the four major fashion week shows in Spring/Summer 2023, POP Fashion digs into the trend analysis of styles, materials and item proportions. Futuristic Cool is the most uptrending style; jacket is the staple item; influenced by the seasons, leather and vegan skin are increasing; besides, surface textures and tanning are also noteworthy.
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2022-09-20 67326
BIOMIMICRY -- The Runway Analysis of Dion Lee
The genderless BIOMIMICRY collection saw men and women embrace extreme cut-outs, nipple-revealing sheer and chainmail handbags. Even the most miniature of mini skirts weren’t just reserved for the toned legs of Dion Lee ladies. Some designs resembled skeletons with ribcage-like fabrications and architectural silhouettes, while others looked ready to battle bad guys … and big waves, such as the black neoprene wetsuit. Perhaps, a homage to the Sydney-native’s former sun and surf lifestyle.
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2022-09-15 73744
Sunny Romance -- The Womenswear Runway Analysis of Ulla Johnson
Ulla Johnson Spring 2023 collection drew inspirations from Bryan Lavelle’s bright and saturated abstract paintings. Bryan explores the features of acrylics and oils. The layering and gradually adding the work’s surface forms a patterned and textured aesthetic.
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2022-08-16 68189
The Exhibition Analysis of Curve New York 2022
Curve New York 2022 was held by the EUROVET from July 31 to August 2, 2022 at Spring Studios in New York. It is estimated that the exhibition area will reach 25,000 square meters, the number of visitors will reach 16,471, and the number of exhibitors and exhibiting brands will reach 400. This professional exhibition becomes a channel for Chinese swimwear & underwear brands to expand their market in North America.
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2022-08-02 73806
Printed Fabric -- The TOP Ranking of Womenswear
According to the TOP100 downloaded printed womenswear fabrics in the three recent months, Torannce(31%) and Roberto Cavalli(27%) are the most welcoming labels, followed by AJE(13%). Based on the data analysis of TOP ranking, J-Korean is the most popular style; Youthful Lady shares an impressive part; Chinoiserie also shows an increasing trend.
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2022-08-01 73446
Tropical Accent -- The Comprehensive Analysis of Miami Swim Week
POP Fashion digs into the runway data of S/S 2023 Miami Swim Week - a globe-leading event that offers the latest trends of swimwear. Ripples and stripes take the place of floral elements and animal prints. The combination of sporty style and swimwear becomes a noteworthy direction.