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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 53469

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
    Hot

    2024-03-07 59538

    Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu

    This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 25321

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    2023-12-15 14258

    Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.

  • Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-08 23788

    Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brand

    Recently, Tiktok E-commerce and VOGUE jointly released the new fashion trend of hardware girls, which has reached 1.3 billion times of popularity and is in continuous fermentation. As a new generation from an international diversified perspective, hardware girls do not follow the ever-changing trends in their fashion styles. Instead, they are enthusiastic about showcasing their individuality and interpreting fashion trends that belong exclusively to them through creative ways of stacking metal textured items. In the street trend poster released together, the "Hardware Girl" emphasizes all "shiny elements" in her daily fashion, such as metal coating, metal color, metal material, patent leather, glossy surface, glitter, glossy satin, etc., igniting a trend of metallic aesthetics for the dull autumn and winter.

  • Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    2023-12-01 54453

    Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    Miu style outfit is a fashion style that combines artistic atmosphere and girlishness, and it always exudes a hint of rebelliousness with its emotional characteristics and avant-garde designs, meanwhile depicting the dreamy images that girls desire. Depending on different emphasis, Miu style outfits can be divided into four categories: sophisticated heiress, trendy bookworm, informal college, and intellectual sporty. These different styles cater to the fashion needs of different groups of people, showcasing diverse and versatile images of young girls.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 19935

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • The Analysis of Z'AN CLOVER The Korean Designer Brand

    2023-11-09 19055

    The Analysis of Z'AN CLOVER The Korean Designer Brand

    Z'AN CLOVER is a brand with the motto 'Fill in Lucky Wear'. I hope to create some happiness in the clothes I wear every day. Their design inspiration comes from street fashion and fashion trends, integrating them into clothing suitable for children. The brand emphasizes comfort and quality, using soft fabrics and suitable cutting to ensure that children feel comfortable and free when wearing. Z'AN CLOVER has a variety of clothing styles, including T-shirts, sweaters, pants, skirts, etc., suitable for children of different age groups. In the autumn and winter of this season, we will create a sweet and cool style for the fashion of Korean idol trainees. The design focuses on facilitating girls to better play in the practice room, presenting the perfect image of the idol through clothing to attract children's interest and showcase youthful vitality and personality, which is deeply loved by consumers.

  • Romantic Punk -- The Comprehensive Analysis of Women's Designer Brand

    2023-11-03 35761

    Romantic Punk -- The Comprehensive Analysis of Women's Designer Brand

    With the retro trend sweeping the fashion world, the rise of worn-out niche aesthetics such as Dirty Fit and New Vintage has pushed for the revival of punk style in the fashion industry. At the same time, the fusion and transformation of punk style with other styles have become a major trend, giving birth to the romantic punk style. Punk style has always been highly sought after for its rebellious personality, skillfully using elements like tearing and collage to express oneself. The romantic punk style retains the rebellious and edgy foundation of punk while incorporating romantic and feminine elements such as lace, pleats, and ruffles, creating a sexy and understated new style. In romantic punk, the rebelliousness of punk is softened, adding a delicate and romantic temperament, achieving a fresh balance between tradition and anti-tradition. As an emerging trend, romantic punk breaks through tradition and emphasizes the concept of individual traits, catering to the psychological needs of young people today, creating a sweet and romantic punk girl.

  • Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    2023-10-09 24193

    Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

  • Modern Aesthetics -- The Analysis of Miss Blumarine The Luxury Kidswear Brand

    2023-09-26 14346

    Modern Aesthetics -- The Analysis of Miss Blumarine The Luxury Kidswear Brand

    MISS BLUMARINE brand is inspired by the feminine qualities and iconic styles of the well-established Italian and international fashion brand, BLUMARINE. The collection carries a strong romantic vibe but is interpretated with a modern twist, dedicated to young and very young girls with a recognizable style that is both fun and refined. In the new 2023 autumn-winter collection, MISS BLUMARINE maintains its uniqueness and distinctive features, thanks to its renowned themes for each season - exquisite craftsmanship and detailing, as well as the presentation of iconic animal and floral prints. These elements have always been a significant part of the brand's heritage.

Cool & Sweet Fashion Clothing Trend Analysis | POP Fashion

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