The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

Recently, Tiktok E-commerce and VOGUE jointly released the new fashion trend of hardware girls, which has reached 1.3 billion times of popularity and is in continuous fermentation. As a new generation from an international diversified perspective, hardware girls do not follow the ever-changing trends in their fashion styles. Instead, they are enthusiastic about showcasing their individuality and interpreting fashion trends that belong exclusively to them through creative ways of stacking metal textured items. In the street trend poster released together, the "Hardware Girl" emphasizes all "shiny elements" in her daily fashion, such as metal coating, metal color, metal material, patent leather, glossy surface, glitter, glossy satin, etc., igniting a trend of metallic aesthetics for the dull autumn and winter.

2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women's future romantic dressing. This season's retro futuristic style of women's clothing combines romantic palace elements, using gorgeous silk to create a futuristic architectural silhouette; In the future style of technology, a series of electronic accessories that capture sound are used to wear on suits, and the skirt part is designed with 3D printing and three-dimensional ruffles to create a three-dimensional sense; The cool future style comes from the spicy girl's attire, incorporating a pink futuristic feel based on black and white neutral tones. The materials and accessories use a large amount of leather and hardware, creating an extremely comfortable deconstructive design; The romantic future style not only borrows the concept of the East, but also integrates the silhouette of the past era, presented through thin gauze and light colors. The core of the romantic future style is based on the spicy girl style, retaining slim fit silhouettes and hardware decorations, drawing on the romantic light colors of young ladies, and then creating some innovative future silhouettes, showcasing a fashionable style full of dreams and technology.

The 2024 Spring/Summer Fashion Week presented a diverse range of fashion trends. In addition to the runway shows, street fashion during Fashion Week showcased various styles. From the previous article mentioning Millennial Spice, Trendy High Street, Party Gathering, Modern City, and Clean fit, to this piece's interpretation of Motorcycle Punk, Romantic Sweet, and Boudoir Wind that showcases women's acceptance and appreciation of self-attitudes. In terms of colors, all black and all white became eye-catching choices, with the matching of unified colors making the clothing's silhouette more prominent. The Autumn Mélange color palette brought a natural and warm feeling. As for individual items, extra-long dresses and suit sets deserve special attention. Sheer fabrics and perforated elements like lacework had a relatively high presence in this season's street fashion photography during Fashion Week.

The Spring/Summer 2024 four major fashion weeks once again showcased the creativity and diversity of the fashion industry. Beyond the runway, street style during fashion week displayed a variety of fashion choices. Firstly, the millennium Spice Girls style, which combines elements of wasteland, New Vintage, and retro-futurism, remains a popular choice for showcasing individuality this autumn. In addition, the styles of modern metropolis, trendy high street, and party gathering also revealed the endless creativity of fashion enthusiasts, while the relaxed and minimalist Clean fit style also claimed its place in this fashion week. Lastly, the street style outfits also demonstrated a blurring and breaking of gender boundaries. More and more fashion brands and enthusiasts are embracing gender-neutral styles, showcasing a fashion-forward attitude regardless of gender. Men wearing skirts and women donning suits with masculine cuts break traditional gender norms and create avant-garde fashion with their individual styles.

Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

The brand creates iconic fitted corsets and cut-out dresses with creative tailoring and structural silhouettes, which are highly favored by fashion celebrities. The designer constantly explores new elements, bringing the fashion industry a luxurious and surprising experience.

AMBUSH brand continues its designer's consistent design style in the spring and summer of 2023. The designer's deconstruction technique this season presents a unique appearance through tensioned cut-out designs imitating tearing and stretching. Destructive disassembly techniques have been applied to both intimate knitted tops and dresses to create distinctive appearances of each item. Various items showcase the unique style of this season, conveying a cold and severe technological trend while exemplifying a modern and pioneering attitude. Short-cut jackets, ultra-long suspender skirts, mesh-insert sporty baseball jackets, and pink suits reveal exclusive and trendy characteristics.

GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.

Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.

SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.

Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.

Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.

Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.