Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-10 6436
Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.
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2023-12-30 36290
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-29 40520
The Popular Pattern Analysis in December 2023
In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.
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2023-12-28 5687
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-28 25682
Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.
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2023-12-25 65833
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-20 31153
Flowers & Teens -- The Analysis of Female Celebrities' Outfits
The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.
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2023-12-14 22774
Trench Coat -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.
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2023-12-04 52957
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-12-01 25791
The Analysis of Marisfrolg The Benchmark Womenswear Brand
The MARISFROLG 2023 winter collection continues the brand's concept of free design. This series presents chessboard patterns as important pattern elements, combined with mosaic and visual illusion techniques. A category centered around coats, down jackets, and suits. Please refer to the following text for details.
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2023-11-30 28968
Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.
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2023-11-18 38057
The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November
According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.
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2023-11-17 18209
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-13 32999
The Comprehensive Analysis of Luxury Down Jacket Brand
A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.
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2023-11-02 54077
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.
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2023-10-31 56369
The Analysis of Popular Pattern in October
For the summary of external patterns, this month's POP focuses on Halloween, butterfly flapping, Sanxingdui, marine conservation, dinosaur series and other pattern content, as well as natural crayons and traditional Chinese art. Conduct cross industry analysis in terms of drawing techniques. Halloween, a traditional Western holiday this month, has a high level of discussion; Shanghai Dior Christmas New Exhibition, symbolizing the pursuit of butterfly elements of soul, transformation, and freedom, as well as Dior's new dinosaur series patterns; The Sanxingdui Light Film Festival and Marine Conservation received attention; Below is a specific analysis of popular patterns.
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2023-10-28 44303
Smart & Elegant -- The Analysis of MACKAGE The Luxury Down Jacket Brand
Mackage was born in Montreal, Canada, and was founded by Eran Elfassy and Elisa Dahan in 1999. As a Canadian luxury outerwear brand, its design showcases taste in a low-key manner. Combining luxurious fabrics with exquisite cutting, elegant silhouettes, and professional technology has become a model for international modern high-end outerwear brands, allowing Mackage's style to present a bold attitude in modern cities.
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2023-10-21 22320
The Analysis of GOFANS The Benchmark Women's Down Jacket Brand
This report mainly focuses on the following four aspects to analyze GOFANS: online sales analysis, key series analysis, key fabrics, key single product analysis, summary, and development extension recommendation.
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2023-10-12 42572
Artistic Journey -- The Analysis of EP YAYING The Benchmark Womenswear Brand
The EP YAYING 2023 Autumn/Winter Collection is centered around clothing, touching distant Eastern imagery and drawing inspiration from the dazzling moments in the cultural river. It awakens contemporary awareness of the beauty of the East, deeply rooted in genes, and gives new vitality to traditional culture. In addition, on the occasion of the 35th anniversary of the brand's establishment, Yaying plans a nomadic journey of sustainable fabrics, launching the yak velvet series, and jointly creating "the beauty of nature" and "the beauty of China".
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2023-10-10 54523
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-10-10 57706
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads from September to October in POP, the minimalist style is more prominent, followed by smart casual, athleisure, and young lady styles. In terms of silhouette, the main focus is on loose and straight shapes, with short padded coats, lightweight down jackets, down vests, and long down jackets receiving more attention; In terms of process details, the combination of fleece and down, detachable design, and geometric stitching have been given special attention; In terms of fabrics, fabrics with special textures, such as fleece, knitted fabrics, corduroy, leather, etc., as well as fabrics with a matte cotton texture, have been given special attention.
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2023-09-28 43419
September -- The Analysis of Popular Patterns
Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of seed planning, Renaissance, fruit and vegetable teams, dynamic Asian Games, BLACKPINK collaboration, as well as painting techniques such as spray painting and X-ray. The Asian Games will open in Hangzhou this month; The PRADA Seed Program grows flowers worldwide to promote beauty, care, and love; The realistic fruit and Renaissance Titian paintings from Burberry Show in the spring and summer of 2024 will be exhibited in Shanghai, and BLACKPINK x Verdy's co branded flash is widely loved. Spray painting graffiti and X-ray techniques have received attention, and the following is a specific analysis of popular patterns.
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2023-09-28 8024
Elegant and Sexy -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
Founded in 2010, fashion brand Jonathan Simkhai is one of the highly anticipated designers in New York. The brand is headquartered in Los Angeles and its product design emphasizes the expression of modern femininity, achieving a perfect balance between lines, minimalist design, and exquisite details. The created image successfully demonstrates personal charm and the power of confidence. Popular among celebrities such as Megan Fox, Gigi Hadid, and Taylor Swift. The latest 23/24 Autumn/Winter series takes a female perspective and embodies women's outstanding "id" thinking. From intertwined crocheting, exquisite lace, to large silhouetted sleeves and natural abstract textures, the brand showcases a unique wearing experience with exquisite cutting lines and romantic style. This report will analyze the highlights of the new product.
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2023-09-23 12161
The Comprehensive Analysis of Benchmark Women's Down Jacket Brand
Among the domestic cotton and down brands, Bosideng, SNOWFLYING, GOFANS, YaYa, and LRKS are important reference brands in the market. This report focuses mainly on online styles, with an overall emphasis on young women's clothing, fashionable casual wear, simple and elegant European style, outdoor sports, and commuting attire. This article will focus on the analysis of several key brands including Bosideng, GOFANS, YaYa, LRKS, and SNOWFLYING.