Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-09-28 67304
Trending Fashion Topics on Xiaohongshu in September -- Women's Knitwear Data Analysis
Xiaohongshu's official operation is based on the platform's dynamics and insights into fashion trends, launching popular topics in various fields to provide inspiration for creative collisions. Some topics are combined with activities for effective fashion promotion. In September, in the fashion field, the topics included #AutumnWinterAtmosphereOutfits, #WorkplaceCommuteOutfits, #KoreanStyleOutfits, #AmericanRetro, #NewChineseStyleOutfits, #CleanfitSimpleOutings, sorted and unfolded based on topic popularity.
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2023-09-27 23932
Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.
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2023-09-26 41129
An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand
In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.
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2023-09-22 58412
The Analysis of Miu Miu The Women's Knitwear Brand
MiuMiu 23/24 Fall/Winter Women's Collection, collaborated with South Korean artist Geumhyung Jeong, Miuccia Prada directs her design focus towards classic feminine styles. She introduces the concept of "dressing for thought", and they casually tuck sweaters into tights, creating a sense of sensitivity belonging to women within the layers.
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2023-09-22 49033
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-19 18308
Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market
The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.
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2023-09-15 9949
The Analysis of Shanghai Women's Knitwear Retail Market in September
In September, the Shanghai retail market can pay particular attention to the new trends of benchmark brands. In September, a large number of new autumn and winter styles have been newly released in the retail market, while the spring and summer styles are also heavily discounted. This report analyzes the specific situation of the Shanghai retail market in September, focusing on window display, key details such as needlework organization and design, Chanel cardigans, brand series products, etc. Please see the following text for details.
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2023-09-15 33885
Knitwear -- The TOP Ranking of Menswear in July - September
According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.
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2023-09-11 15079
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.
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2023-09-05 43326
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-31 52168
Modern Elegance -- The Analysis of Max Mara The Womenswear Brand
Max Mara's 23/24 autumn/winter collection takes inspiration from Marquise de Châtelet, an intellectual free spirit of the Age of Reason, who challenged the established order in the 18th century and defended intellectual freedom with passion and imagination. The clothing embodies a minimalist elite style. The designer has discarded the restrictive styles of the time, unveiling the curtain of the future and presenting a new wardrobe for the present. The overall runway is dominated by a simple camel color palette, perfectly interpreting rationality and order as always.
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2023-08-24 36985
Elegant Commute -- The Analysis of ELLASSAY The Benchmark Womenswear Brand
ELLASSAY's 23/24 Autumn/Winter collection, themed "Innovative Aesthetics · Tribute to Classics," brings a fresh fashion experience to contemporary women. The brand is committed to innovative design, meeting women's clothing needs while maintaining classic aesthetics.
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2023-08-22 6940
August 2023 Guangzhou Women's Knitwear Wholesale Market
The main research areas for domestic wholesale markets in August are primarily focused on Guangzhou U:US. The style emphasizes the "Chanel-style" and elegant commuting fashion, incorporating design elements such as metal accents, frayed edges, and collar variations to enhance overall sophistication and quality. In the August market, the focus is on early autumn items, with an increasing number of autumn and winter items such as cardigans, sweaters, and suits, which make up a large proportion of the market.
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2023-08-16 63616
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-08-10 34228
Exquisite Luxury -- The Analysis of Balmain The Luxury Womenswear Brand
Balmain is a French luxury fashion brand founded by Pierre Balmain. Since its inception, the brand has been renowned for its high-end tailored and elegant designs. Balmain's knitwear combines traditional knitting techniques with the brand's unique design language. Not only does Balmain focus on selecting high-quality knit fabrics such as fine wool, silk, and premium blended fabrics, but also on the attention to detail. It cleverly incorporates chic metal embellishments, gorgeous buttons, and other elements into the knitwear, adding luxury and uniqueness.
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2023-08-01 29117
Modern City -- The Analysis of LILY The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of Lily's 2023 early autumn series, covering four key modules: brand dynamics, offline new product analysis, June online new product data analysis, and offline new product design details analysis. Refer to the following text for more details.