Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Breaking The Structure -- The Comprehensive Analysis of Japanese Designer Brands
Statement-making deconstruction and the dark style are the most prominent styles of Japanese designer brands. This report recommends three deconstruction style brands, Kolor, Maison Mihara Yasuhiro and Sacai, and analyzes their knitwear from perspectives of mixed materials, design on the collar, blocking on the body and color-blocking.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Light Business -- The Comprehensive Analysis of Men's Knitwear in Shanghai Retail Markets
Shanghai is a landmark carrier and operation base for the interaction and connection of the international fashion industry. In retail markets, the light business style dominates men's knitwear. Cable, heavy-gauge and fine-gauge are combined with letters or stripes, which becomes the focus. For splicing, different materials in similar tones make a contrast. This report will extract representative knitwear styles to illustrate and analyze the key elements.
The Art of Love -- 1X1 STUDIO The Designer Brand of Men's Knitwear
1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.
Energetic Seoul -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.
Innovate The Classic -- The Comprehensive Analysis of London Fashion Week
London Fashion Week is an international fashion week for fashion buyers, the news media, and the public. London fashion week ended in February this year. And it's clear that compared to previous LFW shows, this season is a little subdued. This season's London Fashion Week advocates environmentalism and no animal fur. Chinese media, fashion buyers and stars have been forced to change their work plans because of the outbreak. However, there are still many highlights.
Crafts – The Comprehensive Analysis of Women's Knitwear on Catwalks
The four fashion weeks for A/W 20/21 have been affected by the outbreak of NCP to varying degrees. Chinese buyers, stars and media workers have cancelled their schedules. Giorgio Armani's Milan show has changed to online launch. The theme of this Milan Fashion Week is also related to China: "CHINA, WE ARE WITH YOU". For Paris Fashion Week, despite the schedule change, brands such as MASHAMA, Shiatzy Chen and Uma Wang have also cancelled the event. However, there are still many highlights and vibrancy. This report will analyze from stitches, splicing and decoration to carefully select crafts in the four fashion weeks to help with the development of women's knitwear.
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks
The A/W 20/21 menswear fashion week puts on a splendid fashion feast in Paris, Milan, New York and London. Techniques like stitches, splicing and deconstruction are combined with geometrics, figures and animals to bring more changeable styles and details to men's knitwear. This report extracts key colors, emphasizes utility from perspectives of crafts, items and design elements, and comprehensively analyzes the four fashion weeks.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Interpretation of Brands -- The Collection of Male Stars' Knitwear
For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Utility -- The Comprehensive Analysis of Trunk Shows for Men's Knitwear
The A/W 20/21 trunk shows for men's knitwear pay more attention to the utility of details. Letters and melange yarns are displayed by blocks to enhance the visual impact. The diversified combinations with various crafts bring a superior quality sense to knitwear. This report will analyze key details from perspectives of crafts and patterns, explores their relationship and discusses specific applications to knitwear.
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.
Visual Feast -- The Analysis of Valentino's Womenswear Trunk Show
The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.
Elegant and Pleasing -- The Comprehensive Analysis of Female Stars' Knitwear
Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.
Fashionable -- The Analysis of Off-White's Menswear Trunk Show
Off-white is a non-negligible fashion brand in recent years. Black and white slashes, yellow straps, and diagonal arrows are symbolic marks of the brand. It also drives the street fashion. Each season, it brings surprises through designs of logos, popular colors and trendy elements. Here we select the knitwear styles at its A/W 20/21 trunk show, and analyze from stitch, pattern and details.
Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets
The TOP list of men's knitwear of the second half of 2019 is ranked according to the search and browse interactive data of users. CROQUIS, a subsidiary brand of JNBY Co., LTD., is the top 1 in the second half of the year. System Homme and Tommy Hilfiger were among the top 10 brands in the first half of the year, and are still popular in the second half of the year. K-BOXING has risen from the 20th in the first half of the year to the eighth in the second half of 2019. In March 2019, the brand held the third men's jacket show in Shanghai. The futuristic and heroic layout of show, geometric elements, metallic fabrics, and the crisp silhouette are more popular with young consumers. Brie Larson, the Oscar-winning actress and leading actress of Captain Marvel, was invited to the show, and the co-branded products were launched. LILANZ is the tenth of the list, because it continues to enrich the product structure, and add fashionable designs and match. The LESS IS MORE light fashion series launched by LILANZ starts from a younger perspective and focuses on detail changes and creativity in product design.
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
Simple Knitwear- Sandro The Benchmark Brand Analysis of Women's Knitwear
Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women's knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.