The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.

Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.

Off-white is a non-negligible fashion brand in recent years. Black and white slashes, yellow straps, and diagonal arrows are symbolic marks of the brand. It also drives the street fashion. Each season, it brings surprises through designs of logos, popular colors and trendy elements. Here we select the knitwear styles at its A/W 20/21 trunk show, and analyze from stitch, pattern and details.

Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women's knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.

The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.

Agricultural activities inspire the design philosophy of Monse 2020 S/S. Designers, Fernando Garcia and Laura Kim, add simplicity to its symbolic deconstruction style. The embroideries of flowers and plants in the tight sweater reveal a natural sense like the cover of gardening magazines. The asymmetrical scarf skirt made of cotton with wide stripes is like the table cloth and napkin with fresh fruits and vegetables, scissors and knives on it. The appearance in the splicing fabric or comfortable knitwear strengthens the relaxing and joyful picnic atmosphere and life flavor.

Tibi, founded by designer Amy Smilovic in 1997, is the founder’s pain-taking outcome. It becomes American top modern brand by virtue of “Leisure and Fashion ”, the simple but powerful design philosophy. The new collections of S/S 2020 express an idea of infinite possibilities, which is complicated and rich in meaning, opposed but similar. The entire design is modern along with the twisting of classic. And the bold silhouette shows generous lifestyle. This new season chooses urban style palette. 2020 spring is a miniature of “the current” and at the same time leaves some imagination space for future.

CHAU·RISING, an emerging original designer brand, released the A/W 19 collection with the theme of Uncompleted Puberty- Comeback. The resurged vintage trend is the antidote to the fast-paced lifestyle. Wools are soft and skin-friendly, providing a calming effect. The color is rich, and fluorescer is avoided. Premium fine white wools are dyed. Each color needs to be tested for 3 to 4 months for the perfect effect which is harmless and skin-friendly.

For A/W 19, INSUN uses the light and shadow effect to elevate garments. Natural and artificial things, landscape and decorations, paintings and graphics are mixed.

The knitwear for the middle-aged and elderly has a small share. In 21st century, youthful and vibrant elements are favored by the middle-aged and elderly. Simple, cosy and premium designs are emphasized. This report shows you the crafts, patterns and silhouettes for A/W 19/20.

In August, the smart casual and preppy style is dominant. Pullovers are most popular, followed by vests and cardigans. On crafts, jacquard holds the majority. Letters, animals, stripes and geometric shapes stand out.

Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men's knitwear are highlighted for urban elite men.

The color direction for A/W items is obvious. This report analyzes styles, looks, colors and other details from thousands of items in Chinese retail&wholesale markets.

Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.

In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.

For pre-fall 2019, the candy color is key for the Tongxiang knitwear market. The Chanel style is the mainstream, while the polo shirt and lightweight base layer are key items. Contrasting colors, patch pockets, burnt-out technique and textural pattern stand out in the pre-fall market.

Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

This report shows you the top 30 womenswear brands in the first half of 2019. The regions, details, styles, key items are analyzed.

This report shows the top 30 knitwear brands in the first half of 2019. The mainstream styles, key elements and popular items are analyzed.

House of Dagmar is a young Swedish designer brand founded by Karin Soderlind, Kristina Tjader and Sofia Wallenstam in 2005. Durability and sustainability are the core principles. Certified organic cotton, polyester, wools and yarns are used. Architecture and pattern are mixed to interpret the premium feminine quality.