Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

COVID-19 hit the world. Some knitwear brands in European and American countries are bankrupt or shut down. Information in Italy retail markets is also limited. And this report analyzes the latest dynamics of men's knitwear in Florence retail markets from perspectives of stitch, patterns and crafts. Refined crafts and bright colors characterize Florence.

EGOIST is an emerging female leisure brand from South Korea, targeting at young women in their 20s and 30s. It is favored by stars and models with its fresh colors and details. Its S/S 2020 collection works with actress, Kim Minyoung and fashion icons to create the gentle and minimalist fashion style. Knitwear of EGOIST combines fine stitch with detail design, fit for young leisure brands for reference. Notably, the brand moved into Galleria Gwanggyoin in March. Galleria Gwanggyo is the largest high-end department store of Galleria in its 10-year-old establishment, and is expected to become a unique landmark representing South Korea and the world. This shows Galleria has an increasing fashion influence and will gain more attention.

System Homme is a popular fashion leisure menswear brand in South Korea, and favored by singers, actors and other stars. Exquisite details, fashionable elements and edgy designs bring power to men. The brand collaborates with BTS, and launches the "Login BTS | SYSTEM - #1" series with a theme of Blood Sweat & Tears. This series is gradually released, showing the fashion culture of millennials.

In Europe and America, simple & sophisticated style and fashion leisure style dominate women's knitwear. This report focuses on PortsPURE, Elisabetta Franchi and Tommy Hilfiger to make a key analysis, highlights key designs of fashion leisure style, takes the resort style and pleasing fashion elements as the main line, and analyzes from perspectives of contrasting edges, stripe changes and combination of line with plane.

The TOP list of women's cardigan is ranked according to interactive data of users and professional market research in April. The simple & sophisticated style holds the largest part, and fashion leisure style grows a lot, while the young lady style takes up the least part. The well-fitting cardigan is an important silhouette for the lady style. H-line occupies the largest part in April, and the short H-line is dominant. Chanel style continues and takes on a younger side. Simple but exquisite designs are more prevalent in the market. Therefore, basic stitch and jacquard are main crafts to create modern elevated cardigan.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

MaxRienY is a niche designer brand established in Shenzhen in 2007. Its style is mainly retro and romantic. Each season it is full of lace and ruffles. The S/S 2020 collection has a theme of "A Love Letter to Yourself", and combines current popular elements with French retro style.

Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.

Korean style mainly displays the soft and sweet side of females, which can be seen on fashion bloggers on Instagram. They are also meticulous about the knitwear. Various sweet cardigans, layered match and classic letters, all these can be used for reference.

Statement-making deconstruction and the dark style are the most prominent styles of Japanese designer brands. This report recommends three deconstruction style brands, Kolor, Maison Mihara Yasuhiro and Sacai, and analyzes their knitwear from perspectives of mixed materials, design on the collar, blocking on the body and color-blocking.

Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.

Shanghai is a landmark carrier and operation base for the interaction and connection of the international fashion industry. In retail markets, the light business style dominates men's knitwear. Cable, heavy-gauge and fine-gauge are combined with letters or stripes, which becomes the focus. For splicing, different materials in similar tones make a contrast. This report will extract representative knitwear styles to illustrate and analyze the key elements.

1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.

The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.

With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.

In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.

London Fashion Week is an international fashion week for fashion buyers, the news media, and the public. London fashion week ended in February this year. And it's clear that compared to previous LFW shows, this season is a little subdued. This season's London Fashion Week advocates environmentalism and no animal fur. Chinese media, fashion buyers and stars have been forced to change their work plans because of the outbreak. However, there are still many highlights.

The four fashion weeks for A/W 20/21 have been affected by the outbreak of NCP to varying degrees. Chinese buyers, stars and media workers have cancelled their schedules. Giorgio Armani's Milan show has changed to online launch. The theme of this Milan Fashion Week is also related to China: "CHINA, WE ARE WITH YOU". For Paris Fashion Week, despite the schedule change, brands such as MASHAMA, Shiatzy Chen and Uma Wang have also cancelled the event. However, there are still many highlights and vibrancy. This report will analyze from stitches, splicing and decoration to carefully select crafts in the four fashion weeks to help with the development of women's knitwear.