Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Knit Cardigan -- The TOP Ranking of Women's Knitwear
Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.
Elegant Commuter -- The Comprehensive Analysis of Chinese Benchmark Brands
Commuting style has become an increasingly important way of dressing for consumers. Under the style of Zhongshu, commuting style is more fashionable and has a higher demand for comfort. Therefore, sweater styles pay more attention to the comfort and quality of wearing in the design, followed by the use of pattern stitching and color, as well as the design of local details, which not only has practicality but also lacks a sense of fashion. The continuous popularity of the new Chinese style has also given it a place in daily commuting, and its styles are more everyday and commuting oriented. Representative brands with a minimalist commuting style, such as Edition, JUZUI, MO&Co., have distinct and distinctive styles. The core design points of this style are delicate needle texture changes, unique jacquard patterns, and simple yet sophisticated style designs.
Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand
Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.
Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand
Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence
The Street Style Analysis of Women's Knitwear
Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.
The Comprehensive Analysis of Hangzhou Wholesale Market for Men's Sweaters in November
In November, the men's sweater market conducted a survey on Hangzhou Landi International Men's Clothing Base. Hangzhou Landi is the source of the Hangzhou men's clothing batch market, mainly focusing on mid to high end products, with a wide coverage of market styles, fast changing stalls, and relatively innovative styles. This month, the market is mainly focused on winter items, with a relatively large market share of winter items such as pullovers and cardigans. The styles are mainly fashionable and casual, business and casual, and Clean Fit.
Elegant and Exquisite -- The Analysis of Balmain The Luxury Womenswear Brand
Balmain is a French luxury fashion brand founded by Pierre Balmain. Since its establishment, the brand has been known for its high-end customization and elegant and exquisite design. Balmain's knitted pieces blend traditional knitting techniques with the brand's unique design language. The brand not only emphasizes the selection of high-quality knitted fabrics, such as fine wool, silk, and high-end blended fabrics, but also pays attention to the handling of details, cleverly integrating elements such as unique metal decorations and gorgeous buttons into knitted items, increasing their sense of luxury and uniqueness.Balmain's design style blends classic and modern elements, full of drama and feminine charm. Known for its exquisite tailoring, complex details, and vibrant colors, it brings people a highly fashionable, personalized, and confident attitude.
Cardigan -- The TOP Ranking of Men's Knitwear
Based on the analysis of the top 100 men's sweater and cardigan data downloaded by users in October, we found that business casual style men's sweater and cardigan have attracted much attention from users, becoming a key design direction for men's sweater and cardigan, followed closely by fashion casual style. At the same time, attention has also been paid to needle stitch design and stitching decoration.
2023 Double Eleven Data Analysis of Men's Knitwear
The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
Quiet Luxury -- The Comprehensive Analysis of Chinese Benchmark Knitwear Brand
Representative brands with quiet luxury style, such as INSUN, LANCY, EP YAYING, etc., have distinct and unique styles. Exquisite style details, high-quality yarn, and simple yet advanced style design are all the core design points under this style.
2023 Double Eleven Data Analysis of Women's Knitwear
The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
Quiet Luxury -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Quiet luxury style is a low-key and elegant clothing style, characterized by simple design, high-quality yarn use, exquisite details, and low-key color combinations in sweater design. This style emphasizes internal quality and details, pursuing low-key luxury without showing off or showing off, but it can showcase impeccable quality and unique taste in details. This article will focus on the three brands RECTO, Khaite, and House of Dagmar, as detailed below.
The Lyst Index Fashion’s Hottest Brands and Products Q3 2023
The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.
Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand
Balmain - Fall/Winter 23/24 Men's Fashion Ad Campaign features a graphic style highlighted by the PB alphabet combination throughout the collection, complemented by distinct masculine silhouettes, showcasing the impeccable Parisian craftsmanship of the brand. The fashion-forward Balmain boys are seen walking the romantic streets of Paris paved with cobblestones, wearing stylish ensembles adorned with the PB letter pattern.
Fashion Commuting -- The Comprehensive Analysis of Knitwear Designer Brand
Representative Japanese and Korean men's clothing designer brands with fashionable commuting styles, such as System, TIME HOMME, UNITED TOKYO, etc. These three brands recommended in this article tend to be light business and are suitable for young commuters who pursue fashion individuality as a reference. Please refer to the following for details.
The Analysis of Korean Womenswear Designer Brand
Representative brands with Shaoshu style, such as NO ONE ELSE, EENK, kijun, etc. The three brands recommended in this article have a strong retro style, and each has its own emphasis on color, silhouette, and design techniques.
The Analysis of Jorya The Benchmark Womenswear Brand
JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.
Knitwear -- The TOP Ranking of Kidswear
According to the POP children's clothing single item database from September to October 2023, among the top 10 styles with a high download rate, Chinese brands have a high proportion of downloads, while casual and academic styles are the most popular. Stripe patterns, animal patterns, and folk patterns are the main pattern features, and geometric color blocks attract attention. Please refer to the report below for details.
French Elegance -- The Analysis of Maje The Luxury Womenswear Brand
The Maje brand was founded by Ms. Judith Milgrom, the founder and design director, in 1995. She is committed to creating personalized and pleasing daily clothing for free, independent, and fashionable women. Judith Milgrom was born in the passionate coastal town of Morocco and grew up in the romantic capital of Paris. Maje's design style also adds vivid colors and religious atmosphere to the romantic and soft beauty, making it a very popular French luxury brand in recent years. Maje's sweater design is mainly in a mature and elegant style, presenting a youthful and energetic design through delicate stitching, stripe application, and other elements. The full-length jacquard enriches the overall visual effect and adds highlights to the overall design.
The Comprehensive Analysis of Chinese Benchmark Women's Knitwear Brand
Representative brands in the commuting style, such as BLUE ERDOS, JNBY, ICICLE, etc., have distinct and unique styles, with delicate needle texture changes, unique jacquard patterns, and simple yet advanced style designs being the core design points of this style.
Gorgeous Rock -- The Analysis of MO&CO. The Benchmark Womenswear Brand
The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.
The Analysis of PAR.TI.CLE FE.V.ER The Sportswear Designer Brand
PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.
Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand
Brunello Cucinelli 23/24 combines imagination with clothing, projecting the autumn and winter collection into an eternal dimension. The exquisite and bright tones depict a striking portrait of a natural balance and enduring style.
The Analysis of Tongxiang Women's Knitwear Wholesale Market in October
In October, the main focus of the women's sweater market was on two concentration areas: Puyuan · China Sweater City and Fashion Center. Puyuan · China Sweater City is a source of a batch of domestic markets, with a wide coverage of market styles, fast change of styles, and relatively novel styles. The fashion center market is mainly focused on original and high-end brands. This month, the core of the market is the 23/24 autumn and winter items, with a relatively large market share of winter season items such as pullovers, cardigans, and coats. The styles are mainly quiet luxury style, new Chinese style, and small fragrant style.