Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence

Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.

In November, the men's sweater market conducted a survey on Hangzhou Landi International Men's Clothing Base. Hangzhou Landi is the source of the Hangzhou men's clothing batch market, mainly focusing on mid to high end products, with a wide coverage of market styles, fast changing stalls, and relatively innovative styles. This month, the market is mainly focused on winter items, with a relatively large market share of winter items such as pullovers and cardigans. The styles are mainly fashionable and casual, business and casual, and Clean Fit.

Balmain is a French luxury fashion brand founded by Pierre Balmain. Since its establishment, the brand has been known for its high-end customization and elegant and exquisite design. Balmain's knitted pieces blend traditional knitting techniques with the brand's unique design language. The brand not only emphasizes the selection of high-quality knitted fabrics, such as fine wool, silk, and high-end blended fabrics, but also pays attention to the handling of details, cleverly integrating elements such as unique metal decorations and gorgeous buttons into knitted items, increasing their sense of luxury and uniqueness.Balmain's design style blends classic and modern elements, full of drama and feminine charm. Known for its exquisite tailoring, complex details, and vibrant colors, it brings people a highly fashionable, personalized, and confident attitude.

Based on the analysis of the top 100 men's sweater and cardigan data downloaded by users in October, we found that business casual style men's sweater and cardigan have attracted much attention from users, becoming a key design direction for men's sweater and cardigan, followed closely by fashion casual style. At the same time, attention has also been paid to needle stitch design and stitching decoration.

The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

Representative brands with quiet luxury style, such as INSUN, LANCY, EP YAYING, etc., have distinct and unique styles. Exquisite style details, high-quality yarn, and simple yet advanced style design are all the core design points under this style.

The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

Quiet luxury style is a low-key and elegant clothing style, characterized by simple design, high-quality yarn use, exquisite details, and low-key color combinations in sweater design. This style emphasizes internal quality and details, pursuing low-key luxury without showing off or showing off, but it can showcase impeccable quality and unique taste in details. This article will focus on the three brands RECTO, Khaite, and House of Dagmar, as detailed below.

The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

Balmain - Fall/Winter 23/24 Men's Fashion Ad Campaign features a graphic style highlighted by the PB alphabet combination throughout the collection, complemented by distinct masculine silhouettes, showcasing the impeccable Parisian craftsmanship of the brand. The fashion-forward Balmain boys are seen walking the romantic streets of Paris paved with cobblestones, wearing stylish ensembles adorned with the PB letter pattern.

Representative Japanese and Korean men's clothing designer brands with fashionable commuting styles, such as System, TIME HOMME, UNITED TOKYO, etc. These three brands recommended in this article tend to be light business and are suitable for young commuters who pursue fashion individuality as a reference. Please refer to the following for details.

Representative brands with Shaoshu style, such as NO ONE ELSE, EENK, kijun, etc. The three brands recommended in this article have a strong retro style, and each has its own emphasis on color, silhouette, and design techniques.

JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.

According to the POP children's clothing single item database from September to October 2023, among the top 10 styles with a high download rate, Chinese brands have a high proportion of downloads, while casual and academic styles are the most popular. Stripe patterns, animal patterns, and folk patterns are the main pattern features, and geometric color blocks attract attention. Please refer to the report below for details.

The Maje brand was founded by Ms. Judith Milgrom, the founder and design director, in 1995. She is committed to creating personalized and pleasing daily clothing for free, independent, and fashionable women. Judith Milgrom was born in the passionate coastal town of Morocco and grew up in the romantic capital of Paris. Maje's design style also adds vivid colors and religious atmosphere to the romantic and soft beauty, making it a very popular French luxury brand in recent years. Maje's sweater design is mainly in a mature and elegant style, presenting a youthful and energetic design through delicate stitching, stripe application, and other elements. The full-length jacquard enriches the overall visual effect and adds highlights to the overall design.

Representative brands in the commuting style, such as BLUE ERDOS, JNBY, ICICLE, etc., have distinct and unique styles, with delicate needle texture changes, unique jacquard patterns, and simple yet advanced style designs being the core design points of this style.

The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.

PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.

Brunello Cucinelli 23/24 combines imagination with clothing, projecting the autumn and winter collection into an eternal dimension. The exquisite and bright tones depict a striking portrait of a natural balance and enduring style.

In October, the main focus of the women's sweater market was on two concentration areas: Puyuan · China Sweater City and Fashion Center. Puyuan · China Sweater City is a source of a batch of domestic markets, with a wide coverage of market styles, fast change of styles, and relatively novel styles. The fashion center market is mainly focused on original and high-end brands. This month, the core of the market is the 23/24 autumn and winter items, with a relatively large market share of winter season items such as pullovers, cardigans, and coats. The styles are mainly quiet luxury style, new Chinese style, and small fragrant style.