Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2023-09-28 35114
Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand
Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.
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2023-09-27 17238
The Analysis of Hangzhou Womenswear Wholesale Market
The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.
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2023-09-27 23932
Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.
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2023-09-25 49300
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
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2023-09-22 20966
Shirting -- The TOP Ranking of Menswear
This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.
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2023-09-18 11406
The Analysis of Guangzhou Womenswear Wholesale Market
This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-12 35819
Shirt Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.
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2023-09-12 18213
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.
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2023-09-12 17247
Minimalist Commute -- The Analysis of Yoeyyou The Womenswear Designer Brand
Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.
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2023-09-11 15079
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.
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2023-09-08 23030
New Arrivals in Korean Dongdaemun Market
In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.
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2023-09-04 54878
The Analysis of FENDI The Luxury Menswear Brand
FENDI this season continues the brand's classic disruptive neoclassical style, blurring the boundaries of traditional men's wear between ruggedness and elegance. Asymmetrical and loose silhouettes add geometric elements and a sense of movement to men's clothing. Starting with the brand's patterns, transitioning from gradient to tie-dye patterns to the FF logo, the rich texture of embroidery and printing enhances the luxurious beauty of the garments.
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2023-08-22 5416
Women's Hongkong Retail Market Analysis in August
This month, the focus of the Hong Kong retail market is on the new trends of the big brands, with each brand updating their thematic shop windows for this season. The fashion inspiration extracted from the themes is infused into modern clothing, creating elegant urban women. Through the use of minimalist straight-line cuts and combining them with delicate elements of the Chanel-style, a variety of boxy jackets and dresses are created as standalone pieces.
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2023-08-18 7816
The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals
In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.
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2023-08-16 63616
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-07-19 41159
The Analysis of Burberry The Luxury Menswear Brand
With Daniel Lee taking on the role of Creative Director, Burberry has not only reshaped the overall posture of the "knight logo", but also presented the recurring classic elements of the check pattern in a more diverse way. In terms of silhouette, Burberry continues to emphasize the brand's iconic single items such as the Trench coat and short jackets, but reinterprets them in a more modern and contemporary way.
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2023-07-07 67447
Commuting Essentials -- The Analysis of Miu Miu The Luxury Womenswear Brand
Miu Miu Pre Fall 2023 collection features autumn colors and a commuter-style. Multiple item designs are versatile and practical, including knitted sweaters, pullovers, shirts, and dresses. These items are perfectly matched with the new products, providing more layered dressing options.
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2023-06-16 66693
The Analysis of GUCCI The Luxury Menswear Brand
GUCCI's Fall 2023 collection is themed around retro academies, with key patterns including animal parks, human figure, and all-over vintage prints. The key details focus on the clash of retro color schemes in the line's highlighted accent lines, with simplified embroidery techniques adding an extra level of detail and texture to individual items. The key single items are focused on luxurious lightweight shirts, sporty jackets, loose-fitting sports shorts, and casual pants. Additionally, GUCCI also released a capsule collection in collaboration with MLB, integrating their trademark color schemes and badges from teams such as the New York Yankees into the designs.
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2023-06-12 62786
Practical Future -- The Analysis of Dior Men The Luxury Menswear Brand
Dior captures the essence of futurism and crafts its 2023 Fall Menswear Collection with expert craftsmanship. Continuing with the theme of a journey through time and space, the collection's advertisement showcases alluring fashion pieces set against captivating backgrounds, highlighting the collision and fusion of Dior's essence and innovative spirit. A mix of strong and transparent textured mesh fabric creates a graceful layering effect for outdoor fashion. The woolen skirt showcases a perfect balance of softness and strength. Starry prints bloom on clothing, spanning light-years, while the revamped Dior logo emerges in avant-garde style. The collection creates a new fashion language through an amalgamation of inspirations.
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2023-06-08 63379
Practical Modernity -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
Louis Vuitton's summer collection has landed in Xiamen with a pop-up. Fresh shades of blue illuminate the romantic seaside, creating a relaxed and elegant Louis Vuitton lifestyle in the sunny holiday atmosphere.
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2023-06-06 10281
The Analysis of Philipp Plein The Menswear Brand
This season, Philipp Plein has innovatively interpreted the paisley pattern collection after the tropical flower style of Hawaii in the summer season. Philipp Plein has turned ideal individualism into an artistic work, with essence coming from exquisite materials, outstanding quality and innovative style, exhibiting a strong trendiness. The sportswear is enriched with abundant paisley patterns and the product range is cleverly expanded by paying attention to the style of accessories.