Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
2022 Semi-annual TOP Ranking of Outdoor Sportswear
With the rise of outdoor sports as mountaineering, camping and hiking, POP Fashion lists out the most popular mid/high-end sportswear labels in the first half of 2022. The North Face presents the highest sales volume and profits, followed by Arc’teryx. Besides, we can also see the increasing of Chinese brands, especially TOREAD and KAILAS.
T-shirt & Polo -- The TOP Ranking of Menswear E-commerce
According to the bestsellers on T-mall and Taobao(May 1~May 31), POP Fashion figures out the trendy keywords of T-shirts and polos. We can see from the TOP10 list of online stores that NELLY owns the best sales volume and most favourite products, followed by Uniqlo flagship store and HLA.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s overcoats from April to June, Simple Sophistication is the most noteworthy style as Youthful Elegancy has trended downward; comfortable H-line silhouette takes the place of X-line; heterogeneous splicing and the use of accessory are the most potential crafts.
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 men’s sweatshirts in May, Streetwear(34%), Smart Casual(23%) and Unisex(20%) are the main styles; Athleisure(6%) and Avant-garde(6%) are also noteworthy. In this month, the design of sweatshirt focuses on letter patterns, patchwork, appliques and stitched details. Besides, mock-layered design is also welcoming in the market.
Pants -- The TOP Ranking of Boyswear
Based on the interactive data of POP Fashion users in April, Smart Casual is still the mainstream style; for crafts, positioning printing has trended downward while splicing and asymmetric design are increasing; the details on side seams improve the delicacy of products.
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.