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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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Total: 8

  • Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies

    2020-05-30 153061

    Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies

    The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

  • Fashion Helps The Environmental Protection -- Sustainable Actions of Brands

    2020-02-29 131998

    Fashion Helps The Environmental Protection -- Sustainable Actions of Brands

    The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.

  • Plastic-Free Coast -- The Confirmation of Menswear Theme Colors

    2019-09-23 196508

    Plastic-Free Coast -- The Confirmation of Menswear Theme Colors

    Ocean is the birthplace of life, but now we dump plastic in it. To protect ocean is to save life. According to UN's latest statistics, the annual output of plastic reaches to cover 300 million tons, and half of it is disposables. If we don't take action now, there will be more plastic than fish in 2050. We call for a plastic-free coast and a clean ocean. Ocean becomes the important trend for S/ S 2020 menswear weeks. Bodega blue and sandy brown are key colors.

  • Plastic-Free Coast -- Design&Development of S/S 2020 Menswear Themes

    2019-04-10 210157

    Plastic-Free Coast -- Design&Development of S/S 2020 Menswear Themes

    Plastic-Free Coast is the theme for S/S 2020 menswear design&development. Fashion business style is key. Clothing collocation and colorways are centered around neat trench coats, boxy jackets, half sleeve shirts and printed T-shirts colorways.

  • Plastic-Free Coast -- Design&Development of S/S 2020 Womenswear Themes

    2019-03-11 239978

    Plastic-Free Coast -- Design&Development of S/S 2020 Womenswear Themes

    Ocean gives us lives, but we give plastic back. Protecting and exploring ocean is far from enough. According to statistics from the UN, the annual output of plastic reaches more than 0.3 billion tons, and half of them are disposable. It is very urgent to protect our ocean now.

  • Plastic-free Coast -- 2020 S/S Pattern Trend for Menswear

    2019-01-18 227269

    Plastic-free Coast -- 2020 S/S Pattern Trend for Menswear

    Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.

  • Eco-friendly Finish -- 2020 S/S Men's Denim Fabric

    2018-12-21 162374

    Eco-friendly Finish -- 2020 S/S Men's Denim Fabric

    Environmental protection and digital trend continue for men's denim fabrics in S/S 2020. Acid washing, digital splashes and abraded effects are eco-friendly and eye-catching.

  • Plastic-Free Coast -- 2020 S/S Theme Trend

    2018-12-05 569954

    Plastic-Free Coast -- 2020 S/S Theme Trend

    Ocean is the birthplace of life, but now we dump plastic in it. The theme of 2018 World Environment Day is Beat Plastic Pollution, which means dealing with the plastic problem together. Recently UNEP joined hands with Chinese goodwill ambassadors to launch the Cleaning Ocean program. According to UN's latest statistics, the annual output of plastic reaches to over 0.3 billion tons, and half of it is disposable. If we don't take action now, the plastic will take over ocean. In fact, Ocean has no boundary, and it reaches every corner of our earth. Protecting ocean is very urgent, and we must build a clean ocean for ocean creatures.

2020SS Sustainability FashionTrend Forecasting Roports | POP Fashion

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