According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

The versatility and unique charm of denim products is attracting consumers. The use of details and crafts is the important way to improve the appeal. Upright quilting endows clothing with sophistication; detachable modules are more flexible and changeable; mottled effects develop streetwear with fine details and a sense of designing.

This report focuses on the diversity of denim details. Fresh ornaments, minimalist metals, luxurious rhinestones, decorative appliques and special hardware are under constant reformation, injecting creativity and fashion elements into denim products.

The palette of Animism is sourced from the natural world. Minimalist and gentle spectrum colors soothe our minds. Environmental practicers who pursue the recycling and regeneration are exploring the natural art and inner power with an adventurous spirit. Minimalism is their core idea. As handicraft masters, they grow up freely in a pure environment and feel the living beings in artistic fields as floriculture, ceramic, painting, and photograph.

The versatility and unique charm of denim jacket are attracting endless consumers. The details of denim product are also a key point to designers. Denim suit jacket subverts the traditional design and shows novelty; loose-fit boxy jacket presents a retro silhouette; sleeveless wide-shoulder vest is a popular item on runways; improved boxy cropped jacket catches the eyeballs of younger consumers; notably, denim trench coat combines loose fit with fine details.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion "Metaverse", the physical world opens the "Animism", which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.

We have a more intense desire for outdoor activities and travelling to the nature in this season. The contact with the outside world will affect the trend of patterns, apparels and materials. Inspired by the forest, steady Cinnabar(PANTONE 18-1540 TPG) and Rum Raisin(PANTONE 19-1321 TPG) are complemented by Rain Forest(PANTONE 19-5232 TPG) and Golden Glow(PANTONE 15-1050 TPG) to complete a palette for autumn and winter.

After a long time of silence, we welcome a new round of self awakening in A/W 22/23. Neutral brown tone plays an important role in this theme. Active high-saturation red, green, yellow and blue are used as the secondary color to realize the awakening of senses. Linear patterns and geometric color blocks complete the minimalist style.

As carbon neutrality and emission peak are raised as the target, apparel enterprises are having stronger awareness of environmental protection. Since every process in the long industrial chain and complicated production chain may cause pollution, green and eco-friendly production is rather important to these enterprises. In order to actively respond to the target of China government, textile and apparel industry leads the promotion of zero carbon on an industrial level.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Almond(PANTONE 16-1432 TPG) underlines the surface textures of nature. These frosted, granular or even cracked textures endow khakis with a naturally artistic effect.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Splicing is the combination and collision of different materials, which is used widely on women's fur. We can discover the concept of splicing from both avant-garde brands and public brands. The splicing of diverse materials and fur has been developed a lot, and this plain and artistic design craft better fits the aesthetic and dressing requirements of modern people.

After the new normality, the world is expecting that everything will revive in the future. Fashion, as a presentation of life, has been a carrier for people's perception and expression. Innovated spirit of the time promotes the emergence of avant-garde knights who break the previous public persona and turn from a maverick to an independent thinker. They are responsible youths and flexible players, exploring self-evolution continuously.

People need natural remedies to heal themselves when facing the uncertain global environment. This theme explores production process of objects and basic elements inspired by nature, turning materials, references and colors back to tradition. Natural flaws and decorative style are celebrated. Raw colors, earth tones, animal and floral hues penetrate the design. Minimalism will surpass aesthetics, becoming a state of mind. Products, manufacturing systems and materials shall consume less resources and reduce maintenance requirements.

People are looking for a peaceful place as a spiritual territory. Away from the land, island also means isolation. The lost paradise values local culture and handicraft, inspires new lifestyle, and returns to an idyllic island life of Cottagecore. Self-sufficient island with coastline is soothing, while local resources form an internal circulation system. People reestablish balance with natural environment, and tap into imagination and modern tech.

The reconstruction of jacket and trousers item is the latest trend point. The recreated craft details of denim are deeply loved by consumers. Except for the denim silhouette, detailed highlight is the main element to show features. Internal modification, restructuring, reconnection and shape&color blocking are the trendy craft elements.

Away from the secular society, pure islands become spiritual paradise for people. Healing sea islands tap into needs for authenticity, while natural products release wild charm. Local resources form an internal circulation system in the seasons, people heal and depend on each other.

In S/S 2022, healthy social lives and economy enters in a new diversified normality. People use Bionic Art to recreate the connection with nature; people use virtual and digital technology to upgrade the emotional futuristic resonance of The Sixth Sense; the Sweet Mix style reshapes the individualized expression of Gender Fluidity; the natural-balanced delicate style updates the Summer Ocean; Copy&Paste redefines the fashion timeline; the delicate Unusual Sensuality; the national consciousness of Local East Asia; new aesthetic Cottagecore Rural. These are the Top10 key words of theme trend, which present the most noteworthy direction of this season and predict the theme trend of the coming season. This report distills some theme style key words, and expands the theme trend. POP will keep updating the key words report to make quick response and grasp the key points of trend.

Close-to-nature trend and suburb trip change the way of traveling and inspire the longing for cottagecore style. In this era of new normal, we hope to find a peaceful pure land, and the isolated island life provides a way for us to relax and heal ourselves. A balanced and natural life attitude contributes to a plain and casual trend, expresses our spirit of paradise and promotes the new aesthetics inspired by crafts, nature and classic elements. Optimistic aborigines are all in awe of local resources, and the self-sufficient internal recycle drives the explosive growth of paradise resort and brings simple new neutrals. Brands support handcraft communities to renew coastline designs. New normal dressing of paradise spirit creates a soft resort business style and a plain feminine casual style, nourishing natural and peaceful designs.

Sustainable development is the topic of the public, resulting in the change of people's lifestyles. People pursue a comfortable experience, and eco-friendly cotton and linen style returns back. A/W 21/22 will center on cotton and linen colors. Plain and healing colors reveal people's pursuit of wellness and comfort. With cotton and linen tones like Maple Sugar, Sweet Corn and Rhubarb as basic tones, Celadon Green, Rose Quartz and Light Gold contrast with each other, indicating cotton and linen style is no longer limited to conventional raw colors and pure natural cotton and linen trend. Sustainable synthetic materials with textures of cotton and linen are gradually accepted by consumers.