Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2021-04-02 77566
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
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2020-12-18 85539
Delicate Rhinestones -- The Pattern Craft Trend for Menswear
With the raising attention among young generation, the multi-expression craft of street brands is the key direction of future garment design. Rhinestone crafted patterns enhance the style and quality of clothes. No matter the simple rhinestone craft, or combined pattern designs can accentuate a better lingering charm and quality of items. The integration of rhinestones and prints provides a visual effect through contrast colors. The visual distinction brought by various craft combinations endows the style with a profound feeling.
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2020-10-09 174762
Immersive Weekend -- The Confirmation of Menswear Color Trend
Colors of Immersive Weekend lead us to escape from the pressure of city and embark on a journey to the distance. We immerse in relaxed weekends, and feel the reconnection between man and nature. Fresh S/S looks become more youthful with the help of Dandelion, Lint, Turmeric and Calla Green. Pussywillow Gray, Sesame, Dragonfly and Cashew blend functionalism with natural concepts, while Pristine and Gibraltar Sea balance the palette. Inspired by the culture of Yama, this palette features natural tones to find the undefinable self from possibilities, and rediscover the fusion of youth and nature.
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2020-09-05 188824
Butterfly Effect in the Fashion Industry -- The Pattern Trend for Menswear
Butterfly elements prevail in the whole fashion industry, such as magazines, jewellery, makeup, accessories and filters. Many brands adopt butterfly elements in various ways, and menswear mainly mixes butterfly elements with letters.
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2020-08-23 196995
Color Blocks -- The Pattern Trend for Menswear
Geometric color blocks have always been popular design elements. In terms of painting, the memory effect of chromatic colors are 3.5 times stronger than that of achromatic colors, which is the reason why chromatic colors are more attractive. As Da Vinci said, "If you want to make similar colors orderly and pleasing, pay attention to the order in which the sunlight is formed." Bright color blocks create a big color world which challenges our visual sensors. Color blocks are also statement-making in clothes.
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2020-08-15 166323
Linear Concerto -- The Pattern Trend for Menswear
Linear art is profound and lavish. Casual and free lines can sketch everything, draw the visual focus to enhance the aesthetic beauty and make a strong visual impact. Linear elements are a common form for business menswear to be simple yet elevated.
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2020-08-08 172921
Floral Fashion -- The Pattern Trend for Menswear
The combination of flowers and letters displays the floral fashion. In the latest collections of Louis Vuitton, DIOR MEN, Givenchy and Burberry, flowers and letters are combined in different ways.
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2020-06-28 265558
Purple Tones -- The Color Trend for Kidswear
Purple is a color with high purity yet low brightness. It conveys lonely, noble, luxury, elegant and mystical emotions. In S/S 2019 fashion weeks, purple holds 2.49%. In S/S 2020 fashion weeks, purple takes up 2.49%. Lavender Fog occupies the highest proportion of 46.79%, followed by Fig (13.27%) and Pastel Lavender (9.18%%).
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2020-06-28 221151
Bluebird -- The Thematic Color Trend for Menswear
Recall the memory of journey and feel a moment of tranquility. Bluebird depicts the perfect memory of holidays and interprets the free will of Bobos.
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2020-06-28 106117
Re-Created Denim -- Clothing Collocation for Kids' Jeans
After the pandemic, sustainability becomes more important. People attach more importance to the impact of fashion industry on the environment. Designers reuse and re-create deadstock fabrics, so that jeans can display their unique practicality in this uncertain era.
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2020-06-18 135460
Amazing Sea World -- Theme Design & Development for Infants' Wear
Kids like water. And sea creatures such as fish, starfish and coral, are appealing to kids. In S/S 2021, catering to sustainability, Tourmaline, Goldfinch, Moonlight and Beechnut are extracted, bringing a soft and comfortable feel.
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2020-06-16 111627
Emotional -- The Special Trend for Yarn and Stitch of Knitwear
As people pay increasing attention to personal health, S/S 2021 becomes the perfect time to re-examine the way we dress and interact with our lives. "Physical", "mind" and "emotional" represent spring trends. Each of these key words is closely related to personal health. "Social" and "transformation" represent summer trends and the way we interact with others. We hope to find a resilient, flexible and adaptive way to integrate all aspects of life, and explore how they influence the way we dress. This report analyzes Emotional, one of yarn trends for S/S 2021 SPINEXPO.
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2020-06-12 139209
Mixed Focus -- The Silhouette Trend for Men's Sweatshirts
Sweatshirts are comfortable and versatile. In S/S 2021, sweatshirts are dominated by a loose silhouette, and combined with popular elements and creative designs. Voluminous sweatshirts employ exaggerated lengthened placement and pattern decoration for a stronger street vibe. Loose crew-neck sweatshirts show newness via pattern designs. Hooded sweatshirts continue tie-dye, and pursue innovative and eco-friendly design techniques and crafts. The cardigan style returns back. A zipper endows the sweatshirt with a blocking sense and enriches the silhouette.
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2020-06-06 186742
Street Fashion -- The Pattern Trend for Menswear
Trendy colors in the fashion industry keep changing. Currently fluorescent colors dominate the street fashion, and step into various fields such as graffiti painting, installation and sculpture. Fluorescent colors make the item eye-catching and appealing, display the unique style of Gen Z, and lead the trend of street fashion brands.
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2020-06-04 173785
Celandine -- The Thematic Color Trend for Menswear
Bobos explore holidays in S/S 2021. Relaxing and free Celandine goes across the whole journey, expresses the unruly Bohemian style and brings a cool feeling for romantic summer days.
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2020-06-03 112030
Transformational -- The Special Trend for Yarn and Stitch of Knitwear
As people pay increasing attention to personal health, S/S 2021 becomes the perfect time to re-examine the way we dress and interact with our lives. "Physical", "mind" and "emotion" represent spring trends. Each of these key words is closely related to personal health. "Social" and "transformation" represent summer trends and the way we interact with others. We hope to find a resilient, flexible and adaptive way to integrate all aspects of life, and explore how they influence the way we dress. This report analyzes Transformational, one of yarn trends for S/S 2021 SPINEXPO.
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2020-06-02 284494
Rock Khaki -- The Thematic Color Trend for Womenswear
Inspired by white rocks, Rock Khaki delivers a natural accent. This cold tone is an important neutral, cooling down the ardent holiday colors.
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2020-05-31 213154
British Afternoon Tea -- The Pattern Trend for Womenswear
In the mid-17th century, the concept of afternoon tea first appeared in England. Started by Anna Maria Russell (the seventh Duchess of Bedford), it soon became a social trend. At present, British afternoon tea is popular worldwide. It is not just a cooking culture, but also the epitome of aesthetics. Exquisite refreshments, refined tea set and comfortable decoration, has been used and improved by modern people.
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2020-05-29 126894
Social -- The Special Trend for Yarn and Stitch of Knitwear
As people pay increasing attention to personal health, S/S 2021 becomes the perfect time to re-examine the way we dress and interact with our lives. "Physical", "mind" and "emotion" represent spring trends. Each of these key words is closely related to personal health. "Social" and "transformation" represent summer trends and the way we interact with others. We hope to find a resilient, flexible and adaptive way to integrate all aspects of life, and explore how they influence the way we dress. This report analyzes Social, one of yarn trends for S/S 2021 SPINEXPO.
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2020-05-28 101802
Redesign -- The Pocket Craft Trend for Men's Jeans
Balance between creativity and utility is a key design currently. Designers create new shapes of pockets via breaking rules or adding decorations. Exposed pocket is a trend pursued by many brands. Layered pockets add depth. Cutout brings more creative appearances. Embroidery and badge become daintier and more delicate to change menswear design aesthetically.
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2020-05-26 128228
Physical -- The Special Trend for Yarn and Stitch of Knitwear
Physical will starts with modern sportswear which is soft, chic and ergonomic, and highlight the use of yarns and fabrics in the changing climate. Protective yarns and fabrics adapt to climate change and provide cosy products for mankind. High-quality yarns and minimalist designs reinforce the luxurious feel, and aim at high-end athleisure and luxury sportswear. This theme also injects vitality into the leisure-luxe knitwear market and brings new inspiration. (This report, Physical, is one of yarn trends for S/S 2021 SPINEXPO.)
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2020-05-23 129240
Day-Trippers -- Theme Design & Development for Women's Swimwear
During this turbulent period, consumers will be interested in staycation and explore destinations that are closer to home. Therefore, swimwear should be worn across multiple locations, from garden lounging to the pool. Highly functional fabric and comfortable design make the item more versatile and time-tested. Multifunctional design is key to meeting the demand for leisure, sports and intimates, such as "swim to gym" and "intimates-style swimwear" design. Designs should tap into rose-tinted nostalgic tones. Nostalgia reveals a desire of escaping from reality, so sun-bleached retro floral prints can create statement-making looks. Neutral tones keep the design prevalent and enhance the appeal to wider consumers.
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2020-05-22 208968
"Butterfly Effect" -- The Pattern Trend for Womenswear
Recently, butterfly prevails. Tmagazine' cover of Zhao Wei, Cosmo of Angelababy, the Korean and Mexican edition of ELLE March issue, all employ butterfly element. Kylie is also enthusiastic about butterfly. She designs Stormi Collection into the butterfly shape, and gives her daughter a dreamlike butterfly themed birthday. The latest showcase of McQueen combines butterfly decoration and its rebellious style.