Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Pragmatism -- The Silhouette Trend for Women's Shirts
The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.
Interpretation of Modern Simplicity -- The Silhouette Trend for Women's Shirts
In the quick-paced S/S 2021, consumers need to face different occasions in different identities. The classic simple shirt will return in S/S 2021. It uses simple lines, meticulous details and comfortable fabric to bring simple and wearable styles.
Japanese Magazine Style -- The Silhouette Trend for Women's Overcoats
The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.
Autumnal Dressing -- The Silhouette Trend for Women's Dresses
More comfortable and practical dresses are key for A/W 20/21. The looks are rustic and modest. The relationship between garments and humans is underlined.
The Dress -- The Silhouette Trend for Girls' Dresses
The versatile and wearable items and styles are in high demand. The simple silhouette is the key direction. The shirt dress, waisted shape and irregular hem provide inspiration. Sheers are versatile, and voluminous gathering gains momentum for S/S 2020.
Renewed Sustainability -- The Silhouette Trend for Women's Puffas
Sustainability is increasingly important. Degradable and recycled materials gain traction. The linen and cotton style peaks. In this season, the silhouette of puffas is emphasized.
Iconoclast -- A/W 20/21 Silhouette Trend for Women's Trench Coats
Women's trench coats in A/W 20/21 are unconventional. Influences of suits, workwear, pleating, movable panels and corsets are most noticeable. Deconstruction is key here.