Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Return to a Simple City -- The Silhouette Trend for Men's Jackets
Better city brings us a better life, but also causes several health risks. And relaxed sport draws much attention, because it consumes less physical energy, require low skills and needs flexible time. It balances between the city and people. Jackets bring simplicity and comfort back to S/S 2021.
A New Business Era -- The Silhouette Trend for Men's Trousers
The decline of street fashion draws the design focus on the brand itself. Trousers pursue no more novel elements but adjust the ever-lasting shape slightly according to market needs. Popular styles are diversified, such as the tailored cropped trousers with turn-up hems, tapered suit trousers and high-waist floor-length loose trousers, allowing men to extend individuality.
City Dwellers -- The Silhouette Trend for Men's Puffa Jackets
As a functional clothing, puffa jackets are mainly basic styles. With the development of urban outdoor style and renewed designs, functional business fashion brings new highlights. From combined fabrics like corduroy and satin to color application, from upgraded silhouette to ingenious details and various quilting, from combination of function with fashion to the addition of business, puffa jackets have been a featured item for brands.
Urban Vagrants -- The Silhouette Trend for Men's Leather Coats
With the improvement of people's living standard and consumption consciousness, escaping from the city and embracing nature has become an important trend. The primitive charm of nature once gain call on people to escape from the busy city and return back to the essence of life. Men's leather coats incline to utilitarianism, create a healing vibe through personalized details, and convey the casual and free fashion attitude.
Gentleman Magician -- The Silhouette Trend for Men's Suits
In recent years, various styles are mixed, and business style is also subverted. Fused styles, innovative designs, silhouette changed and diversified details, all show a younger trend. Deconstruction and splicing of Basscoutur, layered plackets of Balmain and mock-layer of Comme des Garcons Homme Plus perfectly interpret multiple possibilities of business suits.
Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Quilting -- The Silhouette Trend for Men's Business Puffa Jackets
In recent years, puffa jackets become an trendy item. The quilted puffa jacket is a hot item for business wear with its changeable quilting. Classic style is paired with featured quilting to further drive business wear to be more casual through diversified design details. Collarless lining, lapels and half-splicing will be new silhouette trends for lightweight puffas in A/W 20/21.
Fashionable Gentlemen -- The Silhouette Trend for Men's Jackets
As the working environment is getting more and more flexible, the casual formal suits will definitely be a mainstream. Under the influence of sports, the comfort of sportswear is perfectly integrated with business wear, so the meticulous business wear is updated and more casual looks are created. The versatile boxy jacket with a turn-down collar or the borg collar jacket mainly adopt light technical fabrics and advanced fabrics in A/W 20/21. The shirt-style jacket is classic, light and convenient, and the focus is on pockets. The baseball jacket abandons the previous preppy style and the street fashion sense, and becomes versatile. Based one the classic silhouette, the advanced fabric and sports fabric are adopted to update the baseball jacket.
Charming Gentlemen -- The Silhouette Trend for Men's Suits
The reason why suits are ever-lasting is that it has deep cultural connotations. The mainstream culture of suit is always considered to be cultured, educated, gentlemen and prestigious. This season, mock-layered suits, well-fitting suits with one button, check suits with two buttons and wide-shoulder suits with peak lapels display the multiple applications and clothing collocation of suits in business and daily occasions, breaking the stereotype.
Retro Sentiments- The Silhouette Trend for Men's Overcoats
With the change of A/W 20/21 trends, silhouette, fabrics and style details of men's business overcoats keep changing, which shows an upgraded retro sense. The loose and boxy silhouette, classic premium glen plaid, bold double-colored spliced materials, toggles, long leather overcoats in the 1990s, and retro workwear are redesigned to refresh the retro business overcoats for A/W 20/21.
New Business- The Silhouette Trend for Men's POLO Shirts
The POLO shirt for men is classic, quiet and calm, but seldom favored by young fashionistas. As younger consumers grow, the traditional business POLO shirt has been gradually changed. In S/S 2021, some classic elements of business POLO shirts are optimized and added into the well-fitting silhouette. Some elements of fashion leisure are combined, such as sportif patterns, color-blocked lines and tapes with brand logo. Based on the classic and well-fitting silhouette, these elements add much novelty to business POLO shirts, and bring a new business style.
Infinite Changes- The Silhouette Trend for Men's Leather Clothing (Business Leisure)
The business leisure style of menswear tends to be mix & match and diversified. Activities in diverse occasions and the multimedia environment have gradually changed consumption motives of the youngsters. The key is well-fitting, comfortable, classic, practical and suitable for various occasions. Both relaxing leisure time, and tense business are important. Designers simplify and reshape styles based on the classic silhouette to express a relaxing and joyful attitude. Big pockets, buckles and the straight hemline cater to the trend of sportif life.
New Gentlemanism-- The Polo Shirt Silhouette Trends for Menswear
The polo shirt will be the key item of 2021 S/S. The polo shirt is not only the professional clothing of tennis and polo any more. After the style released by Polo Ralph Lauren is popular to become the teiban, sales volume of the polo shirt is higher because of its simple lines, well-fitting silhouette and the combination with sportif style. The attention is the polo shirt made in knit fabric will attract new consumers due to its breathable and moisture-wicking feature.
The Business Tee -- The Silhouette Trend for Men's Knitwear
Delicate and simple styling is favored by urban young men. The summery knitted tee is combined with fashion and business, fashion-forward and classic elements.
The Urban Unisex Style -- The Silhouette Trend for Women's Pants
With the development of technology, we will pay more attention to unique, simple and statement-making things. In simple and sophisticated pants, the gender boundary will be more blurred. Simple designs and placement improvements create a crisp and brave feel.
Office Art -- The Silhouette Trend for Men's Business Suits
The business leisure suit i most versatile. Comfort, functionality and utilitarianism are emphasized. The popularity will continue into A/W 2021.
Light Business -- The Silhouette Trend for Men's Jackets
The business leisure style is more diverse. The light business style suitable for multiple occasions becomes the mainstream. For pre-spring 2021, classics and updating are key for men's jackets. The light sport pieced jacket and outdoor workwear jacket exude a sporty vibe. The leisure hooded jacket feels easy and leisure. The bomber jacket and collar zip-through jacket with the classic shapes are renewed with details.
Classics -- The Silhouette Trend for Men's Coats
The mid-length coat is an indispensable and key item for A/W. For A/W 20/21, in addition to the double-breasted design, three buttons, small square collar and hood, more delicate details such as contrasting splicing, necklines, checks and labelling renew the mid-length silhouette.
Tailoring -- The Silhouette Trend of Women's Coats
For A/W 19/20, feminism and 1950s and 1960s vintage styling are key for women's coats. The silhouette is changing. Tailoring stands out for A/W 20/21. The exaggerated broad shoulder nipped-in style and Chanel styling is key this season. The strap slim tailoring coats with the masculine feminist feel is most attractive.
The Smart Puffa -- Silhouette Trend for Men's Puffas
In this season, silhouette is key. The updated short shape is underlined. Diverse accessories are the trend.
Simple Urban -- Silhouette Trend for Men's Knitwear
In this season, jackets move forward with youthful, simple, clean and cosy qualities. Contrasting colors, piecing, geos and letters are key elements. Colors and techniques are combined with currently popular elements. The neat silhouette of jackets is kept.
Minimalism -- The Silhouette Trend for Men's Business Casual Jackets
Minimalism in jackets are more popular among business people. The boxy zip-out jacket with a shirt collar, short jacket with a lapel and short panelled jacket with a baseball jacket neck show the strong comeback of minimalism for A/W 20/21.
City Playground -- Silhouette Trend for Menswear Shearling
Shearling apparel work well for outdoor activities and relaxed occasions. Shearling feels heavy, soft, warm and durable. For A/W 20/21, athleisure and business casual styling bring newness to classic menswear's silhouettes. Practical details and contrasting materials should be paid attention to.