Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-12 7011
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2023-12-30 36290
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 65808
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-12 13288
The Comprehensive Analysis of Hangzhou Men's Wholesale Market
In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.
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2023-12-04 52837
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-11-17 18209
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-14 10430
Wasteland Punk -- The Analysis of GALL The Menswear Designer Brand
GALL was founded by American designers Justin Gall and Chiara Nardelli Gall in Rome in 2014, combining human physiology, art, and graphic design to create a unique GALL world. Starting from the first series in the spring/summer of 2015, it has been infused with industrial representative colors such as rust red. The modular style is formed by detachable practical styles and diverse wearing functions, presenting a primitive and avant-garde modernism. With the green evolution of the environment, the fabric selection of GALL also tends to be comfortable, durable, and environmentally friendly.
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2023-11-09 19849
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-10-30 36022
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-21 21991
The Analysis of GOFANS The Benchmark Women's Down Jacket Brand
This report mainly focuses on the following four aspects to analyze GOFANS: online sales analysis, key series analysis, key fabrics, key single product analysis, summary, and development extension recommendation.
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2023-09-28 65974
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-09-19 10542
Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.
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2023-02-21 39492
Paris Men's Fashion Week: Recommended Brands(Part II)
Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.
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2023-01-31 38856
Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand
A culture of research, experimentation and usability are the matrixes that have always defined Stone Island; the brand, established in 1982, destined to become a symbol of extreme research on fibres and textiles applied to innovative design. Each Stone Island piece is born from the perfect synthesis between experimentation and usability, between the study of fabrics and rationality. The study of uniforms and of workwear, its evolution according to new functions of use, becomes Stone Island’s observatory for defining a project where the clothing’s purpose is never just purely aesthetic.
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2022-10-10 26462
Dream of Flight -- The Analysis of Juun.J The Menswear Designer Brand
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
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2022-10-06 68639
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-08-12 67978
Expedition -- The Analysis of Moncler The Menswear Luxury Brand
Moncler’s F/W 22/23 collection draws inspiration from the optimistic and positive attitude of the mountain explorers. Urban high-rises are regarded as towering mountains to abandon the hustle and bustle in the city. Durable products are made to protect customers from coldness. The flamboyant collection with a hint of avant-garde accent is one to watch for trans-seasonal items.
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2022-07-27 26150
Uniform Reconstruction -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil has presented its Fall/Winter 2022 collection, focusing on ideas of uniform across all of the pieces. Titled “Solitary Uniform,” the collection is described by the label has an attempt to redefine what uniform means, and the contradiction between the independence of being “solitary” and the unity of wearing a “uniform.”
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2022-07-05 86077
Movement & Expression -- The Runway Analysis of Rains
Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2021-11-23 88186
Diverse Perspectives -- The Analysis of Moncler The Luxury Menswear Brand
From unexpected quilted patterns and black looks, scientific reflected puffa jacket to enriched mixed-and-matched styles, this collection of Moncler reveals the unique temperament of Japanese modern metropolis; the smart use of nylon, hi-tech organza, cotton, and ribbed knits presents an extremely natural form.
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2021-11-17 15201
Aggressive Elegance -- The Analysis of 1017 ALYX 9SM The Womenswear Designer Brand
The casual streetwear label 1017 ALYX 9SM was founded by the American designer Matthew Williams in 2015. Focusing on performance designs and luxurious details, hardcore metallic buckle is signature element for the brand. Matthew, who consider "Aggressive Elegance" is the brand keynote, draws inspiration from urban elements and fuses the cool California accent with the culture in New York City to create a collisional harmony.
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2021-11-15 66269
Apocalyptic Fantasy -- The Analysis of DEMOBAZA The Menswear Designer Brand
The Bulgarian wasteland label founded in 2007 by Demo and Toro, DEMOBAZA draws inspiration from AVG culture, wasteland, and post-apocalyptic culture. Their futuristic, deconstructed uniforms make every lookbook to be like the scenes in sci-fi films.
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2021-10-22 54767
Mountain Areas -- The Analysis of And Wander The Menswear Designer Brand
And Wander was launched in 2011 by two designers, Keita Ikeuchi and Mihoko Mori, who worked together as designers at ISSEY MIYAKE. This brand was born of a strong passion of the two founders: for making "fashion in the nature/mountains just as enjoyable as the everyday fashion". They have been pursuing to offer sophisticated items with the blend of high-fashion style that stimulates the consumers' sensibilities within the functionality and practicality of outdoor clothing.