Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.

This season's benchmark wedding dress in China revolves around Chinese style, integrating traditional Chinese cultural elements and modern fashion design. It embodies both traditional Chinese aesthetics and the charm of modern fashion. Simultaneously inheriting and promoting the revival of design inspired by Chinese style and elements. By integrating different handicrafts, materials, or usage methods with modern aesthetics, more creative dress pieces are presented, adding a sense of quality and delicacy to Chinese style details. Representative brands of Chinese style dresses, such as Heaven Gaia Xiong Ying, M essential, CHENEY CHAN, Guo Pei, etc., feature classical embroidery, pearl bracelets, and feather decorations as key design elements.

December is winter and the weather is cold. In cold climates, the demand for outdoor clothing for infants and young children usually increases. People will pay more attention to the warmth and comfort of babies, so there will be a greater market demand for outdoor clothing suitable for winter use. Parents nowadays pay more attention to the care and growth of their babies, and are willing to purchase high-quality, comfortable, and environmentally friendly products for their children. Therefore, the market trend of outdoor clothing for infants and young children may develop towards higher quality, versatility, and sustainable development. The core style direction of this season is Nordic style, Japanese and Korean style, and cartoon childlike fun.

Improved Chinese style children's clothing is a fashionable children's clothing series that combines traditional Chinese elements with modern design concepts. It has improved and interpreted traditional Chinese style clothing, aiming to showcase classical elegance while incorporating modern fashion elements, creating a unique cultural charm for children. The design inspiration comes from traditional Chinese culture and ancient art, guiding children to love and understand traditional Chinese culture. By wearing such children's clothing, children can feel the charm of traditional Chinese culture and cultivate appreciation and respect for traditional aesthetics.Utilize traditional techniques such as embroidery, printing, gilding, makeup imitation, and weaving gold, as well as traditional Chinese style clothing and Hanfu shapes, such as Tang style skirts, Ming style Hanfu, Tang clothing, and qipao. Improve traditional Chinese clothing, continue the beauty of Chinese clothing, and promote and inherit culture. At the same time, attention is paid to the selection of colors and traditional Chinese colors and patterns, making children's clothing more distinctive in Chinese style.

The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

Paris Couture Fashion Week 2022 launched a battle between being conservative and radical. We can see Balenciaga’s hi-tech diving suits, Iris Van Herpen’s pioneering pieces, Chanel and Giorgio Armani Prive’s nod to the pas, and of course, the ethereal and gorgeous pieces of Elie Saab.

Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week.

This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

Ms MIN is an independent fashion brand founded by Liu Min in 2010, which is committed to integrating Chinese traditional elements into the current fashion in a silent way. Ms MIN is also the representative of contemporary Chinese tailoring, and its new Chinese style has intensive recognition. Min brings the modest and prudent Confucian Philosophy to her design, and she also gets inspiration from tradition, art, literature, philosophy, and culture of different regions to seek common ground and reserve differences in the ready-to-wear collection.

Founded in Hangzhou in 2011, Rizhuo Womenswear gets inspiration from daily life and nature. Elegant Chinese mountain, river and bamboo are the elements to present the oriental style. The brand learns details from Chinese clothing and applies cotton, linen and silk to create the daily Chinese style looks.

This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.

In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.

The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.

The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.