Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-15 7622
Dress -- The Comprehensive Runway Analysis of Womenswear
This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.
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2024-04-12 4916
Suit Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.
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2024-04-07 9490
Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.
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2024-02-28 18244
Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear
The 24/25 women's sweater fashion show focuses on the use of needlework and yarn, with more emphasis on exquisite expression. The yarn emphasizes material and comfort, and classic twisted patterns are more localized. The various expressive effects of burnt patterns, jacquard patterns, and lace needlework increase the richness of the style. For more details, please refer to the following analysis.
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2024-02-22 53166
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
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2024-01-19 33342
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.
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2024-01-15 43891
Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway
This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.
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2024-01-10 6436
Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.
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2023-12-30 36290
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-28 5687
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-28 25682
Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.
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2023-12-25 65833
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-21 30392
The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting
This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.
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2023-12-14 22774
Trench Coat -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.
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2023-11-30 28968
Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.
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2023-11-28 71900
Modern City - The Comprehensive Analysis of Women's Runway Show(III)
This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with black and white stripes, floral geometry, and digital Opu patterns showing a significant upward trend. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show. The proportion of eye-catching stripes, new-style plaid patterns, and animal patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, geometric stripes and abstract art are the most popular elements in this style.
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2023-11-17 18209
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-13 32999
The Comprehensive Analysis of Luxury Down Jacket Brand
A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.
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2023-11-10 63354
Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway
On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.
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2023-11-07 8062
Romantic Luxury -- The Comprehensive Analysis of Western Wedding Dress
This season's luxury brand European and American style wedding dresses are mainly in a romantic and elegant style, emphasizing the femininity of the clothing. This style is rigorous and tailored in style, emphasizing the highlighting of body curves, and highlighting the characteristics of meticulousness and luxury in fabric materials and decoration design. Representative brands of European and American style wedding dresses, such as Valentini Sport, Zuhair Murad, Oscar De La Renta, Elie Saab, etc., have key design elements such as hollowed out lace, gorgeous embroidery, and romantic decorations.
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2023-11-07 64611
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway
The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2023-10-13 59611
Dress -- S/S 2024 Women's Runway Analysis
This report provides a comprehensive analysis of women's dresses on the 2024 Spring/Summer runway. The main silhouettes of this season are ultra long dresses and party mini dresses, while elegant commuting shirts and skirts are also worth paying attention to. In terms of details, there are various forms, and the use of perspective tulle shows a clear upward trend. In addition, the design methods of segmentation and hollowing out, deconstruction and skillful shaping, Bowcore and wrap ties, as well as boudoir style lace stitching cannot be ignored.
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2023-10-12 56567
Classic Remodeling -- The Comprehensive Runway Analysis of Women's Knitwear
This report analyzes the changes in the proportion of key pattern elements in women's sweaters on the 2024 Spring/Summer runway. This season, retro stripes are widely used, and yarns and colors are more diverse. Rhombic patterns and regular geometry have been arranged in multiple ways. The use of natural symbols and street text images places more emphasis on meaning expression. In addition, the use of fun animals has added creativity and design points. Analyze the detailed patterns in the following report.
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2023-10-10 54523
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.