Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2024-04-18 4448
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2024-03-12 16471
Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand
Cabbeen's new products for early spring 2024 are made with textured fabrics and prints, imitating natural scenery. The rich details highlight the texture of the product, and the personality does not lose its style. The neutral color tone is versatile and durable, and the multi scene floral dressing opens up unlimited possibilities for spring.
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2024-03-07 6150
The Analysis of Bosie Agender The Benchmark E-Commerce Brand
Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.
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2024-02-29 49547
Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 2024 early spring new products have a high proportion of outdoor work style, followed by urban commuting and American retro style. The loose cut makes wearing more comfortable and comfortable, and the design emphasizes sharp lines, simple cutting, and practicality of details, creating a modern fashion style for urban boys.
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2024-02-23 22816
Free Time -- The Analysis of GXG The Benchmark Menswear Brand
The new collection of GXG this season features a high proportion of urban commuting style, followed by trendy workwear and outdoor casual style. The design focuses on neat lines, simple tailoring, and practical details, making the clothing appear more minimalistic and fashionable, showcasing the modern urban men's pursuit of freedom and comfort.
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2024-01-19 17687
Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce
This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.
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2024-01-02 27132
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-25 17578
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-12 13288
The Comprehensive Analysis of Hangzhou Men's Wholesale Market
In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.
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2023-11-27 4696
The Comprehensive Analysis of Shanghai Menswear Retail Market in October and November
The focus of the Shanghai retail market this month is on the latest trends of big and trendy brands. The brand's focus is mainly on various styles such as casual style, workwear style, sports style, outdoor style, etc. Among them, the sharp angle splicing of sports style and the three-dimensional pocket of workwear outdoor style are the key elements of this quarter. In addition, the short and fluffy design of winter single item cotton/down jackets occupies the main composition of the market and echoes the demand of consumers for outdoor activities.
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2023-11-23 33376
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.
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2023-11-09 5653
The Comprehensive Analysis of Hangzhou Menswear Wholesale Market in October
In October, the new 23/24 autumn and winter items in the market were the core, including jackets, padded vests, cotton/down jackets, etc., occupying a large market share. In terms of style, it is mainly dominated by Korean urban and outdoor functions.
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2023-10-30 36022
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-25 6416
The Comprehensive Analysis of Guangzhou Wholesale Men's Market
The new products launched in the Guangzhou men's clothing wholesale market from September to October mainly focus on winter style cotton jackets, down jackets, and fitted leggings. In the current popular styles, fashion functional style and urban sports style are two important elements, with the main popular colors being mahogany brown and grape milkshakes. In terms of details, more attention is paid to elements such as three-dimensional lines, fake two pieces, and heterogeneous stitching.
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2023-10-23 8067
Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand
IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.
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2023-10-19 35403
The Analysis of LILANZ The Benchmark Menswear Brand
LILANZ was founded in 1987 and is a foreign-funded enterprise solely established by Hong Kong Lilang Clothing Co., Ltd. The company is located in Jinjiang City, the famous hometown of overseas Chinese in the hinterland of the Golden Triangle in southern Fujian. In 2000, LILANZ was the first to propose the concept of "business casual men's clothing" in China, establishing its unique style positioning and becoming a pioneering brand for business men's clothing. LILANZ adheres to the brand philosophy of "simplicity rather than simplicity" and always adheres to the business philosophy of "treating people with sincerity and winning the market". The "LILANZ" products are divided into two categories: orthodox and casual. They have their own products throughout the year, accompanied by matching products such as neckties, belts, and socks. They are exquisite in craftsmanship, novel in style, and of high quality, suitable for the taste of Chinese consumers.
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2023-10-13 8003
Cool Street Fashion -- The Analysis of BEASTER The Benchmark E-commerce Menswear Brand
This season inherits the cultural connotations of the classic IP and brings the "Calabash Brothers", born in the golden age of Chinese animation, into the public eye in a new form, giving the classic IP a street-style makeover and re-emerging. It resonates with a generation of people and arouses the attention of young people to local art works, gradually establishing national confidence and witnessing the century-long development of the domestic animation industry through clothing.
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2023-10-11 7051
Avant-garde Deconstruction -- The Comprehensive Analysis of E-commerce Menswear Brand
Pioneer deconstruction style clothing reinvents traditional menswear elements by deconstructing and disintegrating the basic elements of garment structure, and then recombining them to form uniquely innovative external structural characteristics, breaking free from traditional constraints and presenting avant-garde, bold, and personalized styles. It emphasizes the deconstruction and reconstruction of traditional clothing, creating a unique visual effect through innovation in cutting, fabrics, details, and more, exuding a strong sense of fashion forwardness.
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2023-09-28 39260
Forest Echo -- The Analysis of ICICLE The Benchmark Menswear Brand
Comfortable tailoring conforms to tradition, shaping smooth lines and relaxed silhouettes. The unique wrinkled surface depicts the texture of weathering, with a lightweight feel that accommodates various body shapes. Outdoor functionality and refined style go hand in hand, tracing the footsteps of nature and effortlessly returning to everyday life. Various inspirations return from the realm of fantasy, revealing the natural beauty of cave formations and resonating with the cultural heritage. Drawing on the splendid Chinese tradition, natural fabrics and desert structures interweave, exquisitely embodying the inherent elegance and simplicity of men.
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2023-09-25 49300
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
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2023-09-22 12233
Fashion Adventurer -- The Analysis of Mark Fairwhale The Benchmark Menswear Brand
23/24 Autumn/Winter collection designers add trendy elements to the entire series through print decorations or color rendering. The simple and refined visuals stand out, and the versatile and inclusive fashion rules are now more classic and healing. The novel and fashionable delicate details highlight the love for life. Every piece is unique with heart and inspiration, offering the most delicate touch and extending the beauty and imagination throughout the season.
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2023-09-20 5546
The Analysis of Hangzhou Menswear Wholesale Market (Part Two)
Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.
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2023-09-19 19616
Rebellious Hip-hop -- The Comprehensive Analysis of Menswear E-commerce Brand
The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly binds music, dance, graffiti, and clothing together, becoming one of the most dominant youth styles in the 1990s. In 2017, with the popular broadcast of the show "Rap of China," the hip-hop style became prevalent in China. The characteristic of hip-hop fashion is "oversized," which creates a rebellious and nonchalant dressing style.
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2023-09-12 5936
The Analysis of Hangzhou Men's Wholesale Market (Part One)
Wholesale market for men's clothing in Hangzhou in August mainly focuses on Urbancore, casual micro-trend, simple Korean style, and a small portion of business style. In terms of craftsmanship, it mainly incorporates design elements such as small labels, luxurious hot-drilling, and washed-out effects. The details are focused on embossed textures, leather embellishments, pocket designs, simple details, and heterogeneous stitching. Letter patterns are used as decorative elements in a distorted and trendy form. Key items include color-blocked hoodies and jacket outerwear.