This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.

Swimwear is considered a highly stable and constantly evolving market, ranging from the common demand for beach vacations, swimming, and water activities to the current hot spring baths, board yoga, and more. When the peak season for swimwear approaches, especially in the US market, long sleeved swimsuits, surfing swimsuits, and other products are highly popular among consumers. Although long sleeved swimsuits with sun protection are more popular in the Amazon market, bikini swimsuits with novel styles and design sense have also received enthusiastic attention from consumers. In terms of color, brightly colored women's swimsuits are a popular style among Amazon swimwear products, with patterns. Texture and tropical prints account for a higher proportion. Recommend the following brands: It's Now Cool, Vacanze Italiane, TYPE BEACHWER, MOEVA, Beach Riot, Maaji as representatives to interpret the main design elements of domestic e-commerce designer brands for underwear and home clothing.

Holiday swimwear, as one of the essential equipment for vacation travel, will be favored by more consumers. Whether sunbathing on the beach, enjoying a hot spring bath, or surfing by the seaside, wearing suitable swimwear during vacations will make people feel more comfortable and at ease. Therefore, consumers' demands for comfortable, fashionable, and adaptive swimwear for vacation environments will greatly increase. In the design of holiday swimwear, popular patterns such as tropical plants and folk motifs can enhance the appeal of the products, bringing a sense of tropical vacation and adding an exotic charm. Recommended brands such as Zimmermann, Visual Mood, and Coralist Swimwear are representative in interpreting the main design elements of shaping suits.