Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-01 45884
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.
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2024-02-23 6673
The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.
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2024-02-23 20030
The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.
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2024-02-22 52083
Outdoor Jacket -- The Data Analysis of E-Commerce Sportswear
This report analyzes the TOP list, details, and styles of popular e-commerce sportswear from January to February 2024.
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2024-02-03 46073
The Sunscreen Fabric Analysis of Luxury Fashion Brand
Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.
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2024-01-31 64035
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
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2024-01-30 20268
Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand
This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.
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2024-01-26 17416
The Comprehensive Analysis of Sports Retail Market in January
The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.
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2024-01-25 35148
Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-24 51492
2023 Annual Data Analysis of Kidswear
The overall market for children's clothing in China is becoming increasingly stable, with positive expectations. This data is based on the industry data of the domestic e-commerce market in 2023, as well as the POP backend click through and download database. Data analysis is conducted from two aspects: consumer and children's growth scenarios, in order to extract industry trends, product attribute trends and track distribution, core consumer demographics, fashion scene demand directions, popular styles and items, etc., in order to better understand industry trends and new season development trends.
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2024-01-23 21651
Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand
This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.
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2024-01-23 52401
New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.
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2024-01-22 6153
A/W 23/24 Women's Down Jacket Market Verification
Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.
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2024-01-19 17226
Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.
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2024-01-18 20562
Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand
The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.
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2024-01-18 51050
Golfwear -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 golf apparel data on user downloads for POP from December 23 to January 24, we can see that in the past two months, the market has shown a high level of attention to design details such as collar design, zipper decoration, badge identification, pocket design, split design, breathable mesh, letter printing, as well as wool, hoodies, pants, knitted jackets, and other items. Next, we will conduct a detailed analysis of these styles and details.
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2024-01-18 11970
Dark New Chinese Style -- The Analysis of COTHURNUS The Down Jacket Designer Brand
The design of the COTHURNUS 23/24 autumn/winter down jacket is highly recognizable, cleverly combining the dark style with the new Chinese style, showcasing the cool and handsome side of women's down jackets. The key items are mainly fluffy and ultra long down jackets, which are full of personality while ensuring the temperature of winter wear; Details such as protective hood and switchable lapel collar bring powerful practical functions to down jacket items, while details such as buckle design, fur stitching, trumpet sleeves, lantern sleeves, etc. bring a unique appearance to down jacket items.
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2024-01-17 32369
Running -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 user downloads of running training clothing in POP from December 23 to January 24, we can find that in the past two months, the market has shown a high level of attention to reflective design, body fitting decoration, zipper decoration, splicing design, pocket design, segmentation design, breathable mesh, letter printing and other designs. Next, we will conduct a detailed analysis of these styles and details.
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2024-01-17 6456
Leather and Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.
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2024-01-17 40271
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.
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2024-01-16 21691
Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand
Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.
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2024-01-15 37405
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
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2024-01-15 23207
Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December
According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.
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2024-01-12 19838
Function & Fashion -- The Comprehensive Analysis of Yogawear Designer Brand
In recent years, professional yoga styles have become increasingly popular, and professional yoga style clothing has advantages in comfort, sportiness, and aesthetics, making it highly favored by yoga practitioners. Professional yoga style clothing has elasticity and breathability, providing support and stability, which provide consumers with flexibility in exercise and comfort in wearing. In addition, professional yoga clothing is increasingly emphasizing fashion sense. In order to cater to the public's preferences for sports performance and fashion sense, a group of popular and well-designed professional yoga and fitness brands have emerged, providing people with a better yoga practice experience and becoming a way to showcase fashion and personality.