Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

Recently, with the increasing popularity of the brand Miu Miu, the "Miu in Miu Qi" Miu style has reached 17.523 million views on social media related topics and is continuously fermenting. According to the global hottest brand list released by fashion e-commerce platform Lyst for the third quarter of 2023, Miu Miu leapt to the top for the first time. And the brand's autumn and winter series received over 223 million views on TikTok. The Miu style can be divided into trendy nerd style, informal college style, MIU style gold, and the intellectual sports style that has received the highest attention recently according to different style needs. In terms of individual items, gray knitted tops and hoodies, as well as low waisted skirts and straight tube skirts, are the key to wearing Miu style. In terms of accessories, ballet shoes, lucky shoes, knight boots, and calf socks are often chosen to showcase the playful versatility of Miu Miu girls.

Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

Serrer, a fashion lifestyle brand founded in 2020 in China, means "tightly embracing" in French. Its design is not constrained by fashion, relaxed, natural, and comfortable, aiming to create a refined and fashionable style that conforms to real life conditions, thereby interpreting the brand's attitude. The latest 23/24 Autumn/Winter collection continues to be pure, simple, quiet, and noble, with designers scrutinizing every detail, committed to creating a texture that suits contemporary girls' multiple occasions and emotions on a comfortable basis. The three-dimensional decoration, beading, cutting, and embroidery design interpret the aesthetic characteristics of natural delicacy and relaxed comfort, emphasizing the relaxed daily attributes. This report will analyze the highlights of the new product.

When it comes to the popular minimalist style, Phoebe Philo's "Old celine" is often mentioned. During her tenure, she opened a decade of Celine's stunning years with a brand new minimalist aesthetic. Phoebe Philo graduated from St. Martin's School of Art and Design in London and took over as Creative Director from the struggling Celine in 2008, committed to creating fashion that women crave and appreciate. After a long wait and delay, Phoebe Philo returned. This time, Phoebe Philo used a unique way to separate fashion pieces, abandoning the format of publishing according to the spring, summer, autumn, and winter seasons, and instead using what she called the Edits mode. The images are the first part of the work. From now until December, three parts of the A1 series will be released online. A2 will be released next spring, and future works will also be similar.

Yoeyyou, a local brand from China, was established in 2015 to showcase the diversity of beauty through a fluid structure in brand design. Its design is imbued with a relaxed and capable atmosphere, with a simple and elegant silhouette and a clean and delicate style, focusing on a relaxed, modern, lightweight and handsome feminine outfit with a sense of power. The latest 23/24 Autumn/Winter collection continues its consistent agile and high-end styling, with the Maillard color scheme showcasing a slightly smoky and luxurious style. The core piece of the suit presents an ultimate independent and confident attitude, emphasizing the combination of strength and softness. The style expression involves classical, sweet and cool, casual, modern, and sexy, with a minimalist and casual atmosphere that perfectly captures the modern temperament. This report will analyze the highlights of the new product.

IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.

Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.

Beauty, care, and love provide inspiration for the PRADA 23/24 Autumn/Winter collection ad campaign. Through the metaphor of flowers, they come to life, giving tangible expression to intangible emotions. Portrayed by film and television stars like Hunter Schafer and Letitia Wright, the characters resonate with the flowers, engaging in a dialogue that transcends culture and language, exploring the timeless universal emotions of humanity.