Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-01-08 23906
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2023-12-18 18930
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
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2023-12-06 66357
Outerwear -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.
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2023-11-27 29799
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-10-16 17029
Analysis of Cross-border E-commerce Data for Menswear from August to September
The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.
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2023-09-20 24764
Overcoat & Trench coat -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.
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2023-09-07 30960
Leather & Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles from the POP August women's leather and fur single-item database. The overall styles mainly consist of short plush jackets, focusing on distressed materials, patchwork craftsmanship, and practical silhouettes. Burnished leather is an important technique that enhances the glossy appearance of the leather, adding to its fashion appeal. Attention is also given to the collar details.
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2020-04-09 93764
Fur and Leather -- The TOP List of Menswear
Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.
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2019-11-30 112361
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
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2019-05-29 107424
Fur&Leather -- Analysis of Popular Items in Womenswear Markets
According to Top 10, polar fleece holds 50%, and sheepskin also gets a big share. Smart leisure and athleisure is dominant. Piecing of different materials or color blocks is key. The piecing of different materials are more sophisticated.