Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Popular Element -- The Comprehensive Analysis of Underwear & Loungewear Brands
Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
Lyst -- The Year in Fashion 2021
This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.
Freeze the Charm -- The Analysis of VERSACE The Luxury Womenswear Brand
1.The Chinese actress Rayza in VERSACE suit. 2.Superstar Lady Gaga wore the silk gown dress of Atelier Versace haute couture collection on the opening ceremony of House of Gucci. 3.The musician Tizzy T in A/W 2021 medusa T-shirt. 4.The products in Versace A/W 2021 were shown on the cover of ELLEMEN. 5.The Chinese actress Gulnazar wears A/W 2021 collection. 6.Roy Wang in LaGreca print knitted vest.
Party Girls -- The Analysis of Miu Miu The Luxury Womenswear Brand
Inspired by the language of evening dressing, a vocabulary of scintillation. Joyous and optimistic, the Miu Miu Nuit collection features embroidered and embellished clothes, accessories and shoes reminders of parties. The photos of actresses Ever Anderson, Ciara Bravo, and KiKi Layne represent the images of independent women and the records of Miu Miu community.
GUCCI's Gift Giving -- The Analysis of GUCCI The Luxury Womenswear Brand
The latest The Hacker Project combined the codes of GUCCI and Balenciaga, from GUCCI's Jackie 1961 bag, Dionysus bag to reproduced classic ready-to-wear and accessories; the exclusive GUCCI Flora was fused with Balenciaga's signature silhouettes to reflect the merging of creativity and inspirations. The design aesthetics and languages of Alessandro Michele and Demna Gvasalia formed a brand new crossover and saluted to the 100th anniversary.
Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
The Latest News of Top Brands
Many top brands have made actions recently, which presented their various brand styles. This report will demonstrate how these top brands make brand promotion. The latest news of Miu Miu, FENDI, GUCCI, MAX MARA, DIOR and Prada will be involved.
The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Aria -- The Womenswear Catwalk Analysis of GUCCI
100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.
Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand
After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for the Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini. She launched her personal brand in 2011, including the design of pajamas, robes, kimono and eye masks. The brand combining innovative designs and details was popular among the fashion industry in no time. Olivia von Halle is sold by over 100 of the world's most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London's prestigious Sloane Square in 2016.
Retro Gift -- The Analysis of Motoguo The Womenswear Designer Brand
The Chinese-born Malaysian designer Moto Guo founded his homonymic brand in 2015. At first, music was his favourite. But he decided to step into the fashion design world in 2011, and entered in Raffles College of Higher Education in Malaysia in the same year. In 2013, his graduation design collection Out Like a Light won the best design collection of that year, and attracted attention of global buyers and social medias. His weird and rebellious design style helped him become the first Malaysian designer shortlisted for the semifinals of 2016 LVMH Design Award.
Data Reflects Fashion -- The Comprehensive Analysis of Online Markets in Quarter 2 of 2020
A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.
Epilogue -- The Catwalk Analysis of Gucci Menswear
Influenced by the COVID-19 pandemic, Gucci releases its Resort 2021 collection. The 12-hour online show witnesses the experimental new beginning of Gucci. The live streaming style is particularly similar to the computer interface of the late 20th century, full of an authentic artistic style and mixed elements, such as Doraemon and Donald Duck. This collection creates new rules by breaking old rules and presents an epilogue like an overture. Alessandro Michele explains the design personally, and team members become models to interpret clothes. This series is also the first collection after abandoning conventional seasonal fashion. Alessandro Michele has previously expressed in his diary, he will discard the outdated seasonality and show rituals and rediscover a more self-expressive rhythm.
Epilogue -- The Catwalk Analysis of Gucci Womenswear
Epilogue, the latest series of Gucci, is the first series after Alessandro Michele gives up conventional seasonal collections. Before, he expresses in his diary that he would discard outdated seasonality and fashion rituals to find an expressive rhythm. Epilogue, this classical music term, serves as the final chapter of the fashion fairy tale trilogy of Alessandro Michele. "Breaking" is the dominate concept to break conventions.
Harry Styles -- the Ambassador of Gucci Men's Tailoring Collection
Harry Styles, born on 1 February, 1994 in Redditch, Worcestershire, is an English singer, songwriter and actor. He was once a member of One Direction and then became a solo artist. He has been the ambassador of Gucci men's tailoring campaign for the continuous three years. His solo concert looks and videos are also shot by Alessandro Michele. He is so attractive with his retro and fun personal charm.
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
Masculinity -- The Catwalks Analysis of Gucci Menswear
This is Alessandro Michele's fifth year at Gucci. Michele leads us to rethink the definition of masculinity through the nonlinear time travel to the moment of birth. Gucci jumps out of traditional concepts and rewrites the powerful male chauvinism. Without social restraints or power limits, boys are wearing Mary Jane shoes, stockings and skirts in bright colors and a well-fitting silhouette. Gucci breaks male rules and neutral beauty, showing diversified sides of men.