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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand

    2021-12-28 25706

    Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand

    C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.

  • A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney

    2021-12-27 36122

    A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney

    Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.

  • Casual yet Firm Strength -- The Womenswear Runway Analysis of The Row

    2021-12-17 39737

    Casual yet Firm Strength -- The Womenswear Runway Analysis of The Row

    Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.

  • Charming Evening Wear -- The Womenswear Runway Analysis of ROKH

    2021-12-16 17845

    Charming Evening Wear -- The Womenswear Runway Analysis of ROKH

    ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.

  • The Comprehensive Analysis of Menswear Runway(Style)
    Hot

    2021-11-26 47016

    The Comprehensive Analysis of Menswear Runway(Style)

    S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.

  • Love Parade -- The Womenswear Runway Analysis of GUCCI

    2021-11-19 64249

    Love Parade -- The Womenswear Runway Analysis of GUCCI

    GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.

  • Gentle Industry -- The Womenswear Runway Analysis of Bottega Veneta

    2021-11-02 72814

    Gentle Industry -- The Womenswear Runway Analysis of Bottega Veneta

    From its S/S 2021 collection, Bottega Veneta started to name its collection by "Salon". After Salon 01 and Salon 02 in London and Berlin, Bottega Veneta released its S/S 2022 collection Salon 03 in Detroit. Inspired by the road trips, futuristic materials and colors allowed couture to be functional and neat. The silhouettes of streetwear redefined the unisex fashion and made it to be both sexy and hardcore. A gentle conflict between voluminous designs and industrial styles was shown in this collection.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
    Hot

    2021-11-01 79763

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    2021-10-30 65422

    The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim

    Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

  • Craft Details -- The Runway Analysis of Women's Gown Dress

    2021-10-29 67281

    Craft Details -- The Runway Analysis of Women's Gown Dress

    S/S 2022 runway has become a noteworthy direction for designers. This report centers craft details and accessories to extract the gown dresses from runways and inspire the design in the next season. Voluminous sleeves, details and silhouettes of dress, and feather decorations create an airy touch; jacquard, embroidery, and textured fabrics improve the quality of minimalist styles; cutouts and proper bare-skin design provide sexy elements; besides, handmade accessories like gemstones and beads are also eye-catching.

  • Style -- The Comprehensive Runway Analysis of Women's Knitwear
    Data Reports

    2021-10-29 76889

    Style -- The Comprehensive Runway Analysis of Women's Knitwear

    Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)
    Hot

    2021-10-29 68120

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    2021-10-27 69279

    Leather & Fur -- The Comprehensive Analysis of Womenswear Runways

    On the big-four S/S 2022 fashion weeks, most brands have recovered their off-line fashion show. Women's leather and fur this season use classic, understated silhouettes and delicate details to renew the classics for new-era women. Focusing on updating the design, designers accentuate the comfort and practicality of silhouettes to provide casual dressing experiences. Colorless colors take the biggest proportion, followed by brown, while blue also trends upward in S/S 2022. Besides, this report will analyze the runway trends centering silhouette, craft, material, and pattern.

  • Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    2021-10-27 65834

    Color -- The Comprehensive Runway Analysis of Women's Gown Dress

    As a noteworthy event for designers, S/S 2022 runway started a color boom. These flamboyant and bold colors interpreted liveliness and tension. Colorless colors revealed a distinct downtrend comparing with S/S 2021. This report mainly focuses on the analysis of chromatic colors. According to the data, warm tones have increased clearly year-on-year, while cool ones trend downward; reds and greens take precedence, when blues and purples step back.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)
    Hot

    2021-10-27 71748

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Two)
    Hot

    2021-10-25 76410

    Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Two)

    This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

  • Juliette Has a Gun -- The Analysis of YUHAN WANG The Womenswear Designer Brand

    2021-10-24 41143

    Juliette Has a Gun -- The Analysis of YUHAN WANG The Womenswear Designer Brand

    YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. "Beauty with weirdness, softness, delicacy and sensibility" says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women's vulnerability. The vaguely Western strand of her theme explained this season's horse prints among Wang's roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.

  • High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    2021-10-22 71922

    High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE

    Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.

  • Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear
    Hot Data Reports

    2021-10-22 70472

    Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear

    Through the data analysis of S/S 2022 knitwear items, crafts & details, yarns & stitches, and patterns, we refine the trending points for knitwear on the latest runways.

  • Color -- The Comprehensive Analysis of Womenswear Runways
    Hot

    2021-10-21 89038

    Color -- The Comprehensive Analysis of Womenswear Runways

    The colors on runway will be an important direction for S/S 2022. From the comparison between S/S 2022 and S/S 2021, we can see that colorless colors remain the proportion, so this report will pay attention to those chromatic colors. The increasing of earthy tones is the most distinct according to the data analysis, while orange-infused reds and blues trend downward. From the chromatic colors on S/S 2022 runways, earthy tones occupy the most(27%), followed by orange & red and pastels.

  • The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week
    Hot

    2021-10-20 63459

    The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week

    We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.

  • Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    2021-10-16 84235

    Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways

    This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.

  • Color Analysis of Menswear Runway(Purple Series)
    Hot

    2021-10-13 50857

    Color Analysis of Menswear Runway(Purple Series)

    Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.

  • Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    2021-10-11 71763

    Into a New Dimension: Life -- The Womenswear Runway Analysis of VALENTINO

    The designer Pierpaolo Piccioli decided to get Valentino into a new dimension: life. To mark the return of Valentino's ready-to-wear to Paris, he took over the old marketplace at the Carreau du Temple, and a row of neighboring cafés and restaurants opposite, to put on a joyful all-gendered show reunion symbolically blurring the distinctions between insiders and outsiders. The opening look, an organdy flower-embroidered blouse and tiny skirt, referred to Valentino Garavani's all-white collection of 1968—immortalized in a photograph of Marisa Berenson. There was a reproduction of a slim, tiger-striped maxi coat, famously worn by Veruschka the following year—and to end with, a pair of floaty, flower-printed dresses from the '70s. Designer pitched the production towards embracing Gen Zers with a proposition of a beautiful, casualized couture wardrobe designed to float between genders: lightweight taffeta tailoring in vivid colors, plethoras of dresses from minuscule and cutaway to sweeping, embroidered caftans. The mini-maxi proportion play—like billowy volumes teamed with micro-shorts—provided a translated house glamour that captured everything the TikTok generation might relate to.

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2022SS Trend Analysis Report

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