Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-04-10 86649
Hot Y2K Girl -- The Womenswear Runway Analysis of Sultry Virgin
Sultry Virgin is an independent Chinese designer brand founded by Xu Yan in 2020. Driven by the prevalent Y2K era, S/S 2022 collection came from a perfect holiday in the dream. Sunbath, Latin drums and cocktail constituted a seaside utopia for women. Terry fabrics, glossy ripples, braided fabrics and sexy translucent materials were mixed peacefully in the collection.
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2022-02-19 76383
The Comprehensive Runway Analysis of Haute Couture
Paris Haute Couture Week returned to the physical runway in a high profile. From Elie Saab’s Eden florals to Charles de Vilmorin’s colorfulness, designers focused on the tailoring to accent the body outlines and displayed multiple moods. Challenging creations elevated the beauty and realized the goal of haute couture.
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2021-12-28 71678
Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand
C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.
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2021-12-27 82877
A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney
Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.
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2021-12-17 70923
Casual yet Firm Strength -- The Womenswear Runway Analysis of The Row
Founded by Ashley and Mary-Kate Olsen in 2006, The Row features minimalist pieces with smart tailoring, and fuses timeless designs with high-quality fabrics. The bright shades of red and blue were added into neutrals and classic black and white in the Spring 2022 menswear collection. Adaptability is one of the themes of The Row. Minimalist unisex styles show fun details and vivid colors to build a casual and free image of wandering poets.
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2021-12-16 62338
Charming Evening Wear -- The Womenswear Runway Analysis of ROKH
ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.
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2021-11-26 69788
The Comprehensive Analysis of Menswear Runway(Style)
S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.
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2021-11-19 83907
Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
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2021-11-02 92302
Gentle Industry -- The Womenswear Runway Analysis of Bottega Veneta
From its S/S 2021 collection, Bottega Veneta started to name its collection by "Salon". After Salon 01 and Salon 02 in London and Berlin, Bottega Veneta released its S/S 2022 collection Salon 03 in Detroit. Inspired by the road trips, futuristic materials and colors allowed couture to be functional and neat. The silhouettes of streetwear redefined the unisex fashion and made it to be both sexy and hardcore. A gentle conflict between voluminous designs and industrial styles was shown in this collection.
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2021-11-01 109185
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-10-30 87208
The Power of Sustainability -- The Comprehensive Runway Analysis of Women's Denim
Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.
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2021-10-29 80160
Craft Details -- The Runway Analysis of Women's Gown Dress
S/S 2022 runway has become a noteworthy direction for designers. This report centers craft details and accessories to extract the gown dresses from runways and inspire the design in the next season. Voluminous sleeves, details and silhouettes of dress, and feather decorations create an airy touch; jacquard, embroidery, and textured fabrics improve the quality of minimalist styles; cutouts and proper bare-skin design provide sexy elements; besides, handmade accessories like gemstones and beads are also eye-catching.
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2021-10-29 100134
Style -- The Comprehensive Runway Analysis of Women's Knitwear
Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.
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2021-10-29 89167
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-10-27 84176
Leather & Fur -- The Comprehensive Analysis of Womenswear Runways
On the big-four S/S 2022 fashion weeks, most brands have recovered their off-line fashion show. Women's leather and fur this season use classic, understated silhouettes and delicate details to renew the classics for new-era women. Focusing on updating the design, designers accentuate the comfort and practicality of silhouettes to provide casual dressing experiences. Colorless colors take the biggest proportion, followed by brown, while blue also trends upward in S/S 2022. Besides, this report will analyze the runway trends centering silhouette, craft, material, and pattern.
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2021-10-27 75843
Color -- The Comprehensive Runway Analysis of Women's Gown Dress
As a noteworthy event for designers, S/S 2022 runway started a color boom. These flamboyant and bold colors interpreted liveliness and tension. Colorless colors revealed a distinct downtrend comparing with S/S 2021. This report mainly focuses on the analysis of chromatic colors. According to the data, warm tones have increased clearly year-on-year, while cool ones trend downward; reds and greens take precedence, when blues and purples step back.
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2021-10-27 92640
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-10-25 87489
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Two)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-10-24 72581
Juliette Has a Gun -- The Analysis of YUHAN WANG The Womenswear Designer Brand
YUHAN WANG is a London-based womenswear brand established by Yuhan Wang in 2018, focusing on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. Designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as a signature style. "Beauty with weirdness, softness, delicacy and sensibility" says Wang. S/S 2022 collection, titled Juliette Has a Gun, raised the problems about gender inequality and women's vulnerability. The vaguely Western strand of her theme explained this season's horse prints among Wang's roses and butterflies. The romantic styles of the brand was integrated with darker colors, and conveyed the feminine power through pistol holsters.
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2021-10-22 92503
High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE
Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.
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2021-10-22 90514
Data Analysis|Key Points -- The Comprehensive Runway Analysis of Women's Knitwear
Through the data analysis of S/S 2022 knitwear items, crafts & details, yarns & stitches, and patterns, we refine the trending points for knitwear on the latest runways.
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2021-10-21 108596
Color -- The Comprehensive Analysis of Womenswear Runways
The colors on runway will be an important direction for S/S 2022. From the comparison between S/S 2022 and S/S 2021, we can see that colorless colors remain the proportion, so this report will pay attention to those chromatic colors. The increasing of earthy tones is the most distinct according to the data analysis, while orange-infused reds and blues trend downward. From the chromatic colors on S/S 2022 runways, earthy tones occupy the most(27%), followed by orange & red and pastels.
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2021-10-20 72199
The Future Is Now -- The Comprehensive Analysis of Shanghai Fashion Week
We develop the present to foresee the future. S/S 2022 Shanghai Fashion Week, themed "The Future Is Now", followed the strict control of epidemic and held a series of events. There were over one hundred new-product launch events during the fashion week, including menswear, womenswear, kidswear, and ceremonial dress. MASHAMA returned to China and led the opening catwalk. Designer brands were selected to be the starting lineup instead of famous commercial brands, which signaled the creativity and vitality of China’s fashion system.
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2021-10-16 99096
Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways
This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.